Page 1


Community Report Capital Area United Way’s Salute to the Community



From the Ground Up. A kind word or small favor can make all the difference in the world to someone in need of a little help. But when we join together, one little spark can ignite an entire community to do so much for so many. The Performance Contractors family believes in helping those in need by actively giving to and supporting Capital Area United Way. Unite with us to support our community. Help create

261 Hood Road Sulphur, LA 70665 (337) 558-7440

PCI-3125 United Way Ad-2012.indd 1

27002 Hwy. 288 Rosharon, TX 77583 (832) 241-4400 7600 Twin City Hwy. Port Arthur, TX, 77642 (409) 724-1160


9901 Pecue Lane Baton Rouge, LA 70810 (225) 751-4156



opportunities for a better life for all and LIVE UNITED.

8093 Padgett Switch Road Irvington, AL 36544 (251) 957-0800

11/15/12 3:41 PM

2012-2013 Community report Contents ON THE COVER:

Capital Area United Way Big Five Award Winners Front, from left: Lydia Roberts, Ben Robins, Paula Williams and Edward Helm, representing The Arc Baton Rouge (Community Investment Award). Back, from left: Bob Jacobs, YMCA, Outstanding Volunteer Award; Sandy Breland, WAFB, Outstanding Media Support; Paul Stratford, ExxonMobil, Standard of Excellence; Alicia Thomas, Capital Area United Way, Myron Falk Award. Photo by Brian Baiamonte.



Making an


Each year, Capital Area United Way honors five top individuals and organizations for their mission, volunteerism, media support, campaign excellence and staff dedication. Find out how this year’s winners of the Big Five Awards are changing our community.



8 18

EDUCATION With a new Impact Cabinet and a series of critical initiatives, CAUW has begun a 10-year commitment to early childhood education. INCOME CAUW and the Capital Area Asset Building Coalition are committed to improving the financial well-being and economic self-sufficiency of low-tomoderate-income working residents.


Your Dollars Invested We’re focused on making a difference in the areas of education, income and health. Here are the programs that make it happen.

Sponsored by BASF


GIVE CAUW recognizes great company campaigns and those who lead by example with their giving. Their support and dedication is critical to advancing our mission.

4 5 6 19 21 35

Executive View Sponsor Spotlight Path to Funding Community Financials Sponsors Salute


GIVE Members of the Women’s Leadership Council invest their financial contributions, time, professional expertise and talent to advance causes they care passionately about.

28 32

VOLUNTEER Take a look at all the different ways there are to volunteer!

EVENTS Capital Area United Way hit North Boulevard Town Square this year for the 25th annual Jambalaya Jam fundraiser.

700 Laurel Street Baton Rouge, LA 70802 Phone: (225) 383-2643 Fax: (225) 383-9922

Capital Area United Way is helping people and improving the local 10-parish area by supporting more than 120 community programs and leading special initiatives focused on health, education and income. United Way will have a lasting impact in these areas by collaborating with business, government, nonprofits and individuals that encourage investment of time, talent and treasure to generate improved measurable outcomes. 2012-2013 Community Report



B R I E F I N G EXECUTIVE VIEW From the Board Chair

As the 2012-2013 Board Chair, I am constantly amazed by the growth of Capital Area United Way and its proven ability to organize and set aggressive but attainable goals, year after year. Our experience, discipline and commitment allow us to provide funding through our nonprofit agency partners for programs to meet the unmet needs in our community. As partners, we build sustainable philanthropic programs that deliver powerful results now and into the future. Our board of directors knows that individuals and companies that contribute to Capital Area United Way want to know that their inCHRISTY REEVES vestment in the community can produce measurable results. As our community’s philanthropic leader, we take seriously our responsibility every day to measurably advance the common good. We appreciate the support of the individuals and the business leaders in the greater Baton Rouge area who know that residents who are better educated, have income security and lead healthy lives provide a much stronger workforce to grow our economy and community. Over the past several years, our economy has struggled, and many government budgets have been strained, increasing the challenge for Capital Area United Way and its nonprofit partner agencies to provide services for our community. Helping people and improving our community is the responsibility of everyone in our community. Advancing the common good requires all of us to participate in some meaningful way by giving, advocating or volunteering. I thank you for supporting Capital Area United Way and our community. Christy Reeves Chair, Board of Directors

From the President/CEO

Capital Area United Way has been serving as the philanthropic organization of choice for more than 87 years in the 10 parishes in the greater Baton Rouge community. Throughout those decades of service, CAUW has survived and thrived as a result of the generosity of spirit of its residents and the business community, who have embraced the culture of giving back to the community. Giving back makes the greater Baton Rouge area more resilient for the future. Today, more than ever, the culture of giving back to the community RICHARD WILLIAMS needs to be nurtured and expanded. Our community has multiple issues, including one of the highest poverty rates in the country, some of the lowest graduation rates from high school and college in the nation, high crime rates and the fifth highest rate of obesity—and Baton Rouge ranks first in AIDS cases in Louisiana and fourth nationally. Through our annual fundraising campaigns, we receive donations from individuals, businesses, employee payroll deductions, foundations, grants and endowed gifts that allow us to fund more than 120 programs through 47 nonprofit partner agencies in our service area to impact our three focus areas of Education, Income and Health. We focus on these three areas because each is important for everyone in the community to have a good life. A community with residents that are educated, who can manage their incomes and live healthier lifestyles is a better place for us all to live. Our 10-year commitment to early childhood education and development has allowed us to receive a one-year grant for the Help Me Grow program, which connects parents of young children with the resources they need to ensure that children are ready to learn when they start school. The recent award of the two-year federal grant from the Corporation for National and Community Service for the Social Innovation Fund for early childhood education is a validation of our ability to realize transformative change for children (see page 10). As we look forward, our board and employees are committed to ensuring that Capital Area United Way is a preeminent organization for the community, our nonprofit partner agencies, donors, volunteers and all of our stakeholders. Our goal is to measurably advance the common good in our community every day. Richard Williams Interim President/CEO 4 | 2012-2013 Community Report

Capital Area United Way

2012-2013 Board of Directors

Christy Reeves Board Chair Scott Berg Board Chair Elect Jude Bursavich Secretary Joanie Netterville Treasurer/Finance Committee Chair Mike Albano Resource Development Chair, Parish Council Chair (Iberville Parish) Michael Anderson Stephanie Anderson Verge Ausberry Ralph Bender Resource Development Chair Elect Melanie Bueche Pointe Coupee Parish Representative Todd Caruso Tobie Craig Past Chair/Governance Committee Chair Michele Crosby Livingston Parish Representative Sherrie Despino Ascension Parish Representative Jere Ducote Les Gatz Kwesi Gilbert Ruthie Golden Leadership Giving Chair Dr. Stewart Gordon Victor Gregoire Brian Haymon Major Gifts/Planned Giving Chair Ty Hingle Relationship Development Chair Elect Jesse Hoggard Dr. Ernie Hughes Bob Jacobs Partner Agency Representative Joe Kelly East Feliciana Parish Representative Adam Knapp Conville Lemoine West Feliciana Parish Representative Stephen Lousteau Eric Olson Daniel Richard Audit Committee Chair Kenneth Riche Kevin Rudge Ascension Parish Representative Terrie Sterling Amanda Stout Paul Stratford Tara Wicker Community Investment Chair Ann Wilkinson Steven L. Windham, CEcD, EDFP, CPA Inactive Community Investment Chair Elect Jeff Wright Relationship Development Chair Richard Williams Interim President/CEO

Sponsored by BASF

B R I E F I N G S p o ns o r s p o t l ig h t

Left to right are BASF Geismar Site Senior Vice President and General Manager Tom Yura, WBRZ Anchor/ Reporter Rosa Flores, first-place Chili Cook-off Cook Carlos Braud, LSU Gymnastics Head Coach D-D Breaux, first-place Chili Cook-off Cook Tim Schuler, Ascension Parish President Tommy Martinez and BASF Geismar Site United Way Site Ambassador Bridgett Rivet during the BASF Geismar United Way Chili Cook-off.

A message from BASF


ASF produces chemicals that are vital to the sustainability of our economy and quality of life. We appreciate the trust that our surrounding communities place in us to produce safe, clean and reliable products that are used throughout the world and help produce items that you use around your home every day. BASF is also committed to being a welcomed member of the communities in which we operate. We have had a long history of partnering with local organizations—such as the United Way—that seek to change lives and strengthen the fabric of our society. The people that United Way helps are our neighbors, our friends and our families. Every day in our community, and even in our own workplace, we hear stories about people in need. At BASF, we have a shared view with United Way that the way to improve lives is by mobilizing the caring power of communities. We are committed to helping United Way address key social issues, such as helping children and youth be successful through education, promoting financial stability and independence, and improving people’s health. At our Geismar site, we have more than 1,500 direct and contract employees. Our employees not only work here, but live in the local community, too. They raise their families here. Their children go to school here. So we continuously support the generous volunteerism of our employees and encourage them to take an active role in our community to make it an even better place to live and work. In 2012, our employees donated more than $100,000 and hundreds of volunteer hours to United Way. They supported many fundraising activities, such as our annual United Way Chili Cook-off, the United Way Jambalaya Jam in Baton Rouge, and a collection and coordination of more than 250 care packages for our troops during the 9/11 anniversary. Our employees, through their generous spirit and willingness to be involved, are a natural extension of our community relations efforts as a company. It is in this spirit that BASF will remain committed to be a leader and an important member of our communities in Louisiana.

Sponsored by BASF

Geismar United Way Committee Members (l to r) Hillary Jaworski, Bridgett Rivet, Virginia Whitlock and Debby Callenius organize more than 200 post office boxes that will be filled with candy, toiletries and more for troops overseas.

2012-2013 Community Report



Strategy yp a pt ah t ht o t of u fn ud n idni g ng

Making a wise giving decision

MISSION Is it sound? Does it align with my values and beliefs? Does it align with the programs and services of the organization? BOARD OF DIRECTORS Does it meet regularly? Are its members active and engaged? Does it govern using adopted by-laws? Are terms of service for board members clearly defined? FINANCIAL HEALTH Are the financial documents in order? • IRS 990 • Independent audit • Annual budget • Financial statements Does the budget reflect the programs, services, activities and mission? Are the revenues sufficient to support the work of the organization? RESULTS Do the programs and services have real and intended impact? Are the results measurable? Are the outcomes beneficial? HISTORY Is the organization trusted in the community? Does it have a track record of accountability? Is there evidence of collaboration with other community partners?

6 | 2012-2013 Community Report


AugustSeptember Volunteer Selection Volunteers are recruited from across the community and are trained how to assess nonprofit programs and review critical requirements that each program should have to receive a financial investment.



iving to charity is really an investment. With so many nonprofits to choose from, people face tough choices about how to best direct their contributions. Below is a list of tips to help guide you. United Way’s Community Investment process ensures this checklist is reviewed in detail to ensure the highest level of accountability for your gifts.


September Program Funding Requests Nonprofit agencies submit program funding requests, detailing service provided to clients and impact on clients and community. SeptemberNovember: Site Visits Volunteers attend visits at the partner agencies, where they learn about the big picture of the agency as a whole.

Path JANUARYMARCH Program Visits Volunteers attend program visits at the agencies, where they experience the programs in action. OctoberDecember Operations and Financial Review Volunteers visit with the agencies’ leadership and financial officers to review agency operations and financial documents to ensure the organization is in good standing.


Become a Program Investment Volunteer

»You are invited to join the ranks of our Education, Income and Health volunteers who represent all facets of our community and commit time and energy to reviewing outcomes and effective use of funds for selected nonprofit agency programs. Your time and volunteer service to United Way truly advances our mission of Helping People – Improving Communities. Visit to learn more! Sponsored by BASF


APRIL Return on Investment Presentations (ROI) LATE APRIL Agencies make formal Team Investment presentations to the volunteers, Recommendation Meetings requesting a specific program Volunteers draft a financial financial investment and investment plan for United Way’s demonstrating project focus areas (Education, Income, ROI. Health) and send to the Board of Directors. Volunteers review service delivery, community needs and program results to assist with recommendation.



MAY Executive Committee & Board of Directors Meeting United Way’s Executive Committee and Board of Directors meet to review and act on the investment plan for the next funding cycle.


JULY Investment Community Partners receive investments for programs in Education, Income and Health.

LATE MAY Investment Announcements United Way volunteers and staff meet with Agency Directors to inform them of investment and share feedback from volunteers.

A true community perspective on investing community funds


apital Area United Way strives each year to ensure the funding distributed through the Program Investment process is a true reflection of the needs and desires of the community as a whole. In order for this to be achieved, it is a fleet of dedicated and committed volunteers that evaluates the programs of Community Partners and determines the funding distribution of donor dollars. These Program Investment volunteers come from very diverse backgrounds, such as nonprofits, the philanthropic community, United Way donors, community experts and corporate individuals, all working to advance the common good

Sponsored by BASF

in the 10-parish region served by Capital Area United Way. Volunteers are assigned to one of three focus areas to evaluate the potential investments linked to Education, Income and Health. Program Investment volunteers not only look at the mission and intent of the program but place a strong focus on the return of investment with the programs and the impact each program will have on the community. The good stewardship of highly valued donor dollars is what makes the Program Investment process one of transparency and effectiveness. Each volunteer gives over 36 hours of time and attention to ensuring each and every dollar is going to a

program run with efficiency and achieving the results and impact expected from the community. Capital Area United Way is proud to have so many diligent community members determine the best way to invest money into the community and create long-term solutions that better our 10-parish region as a whole. It is this core group of individuals that assures our supporters that each and every dollar invested through the Community Investment process is making an impactful difference in the lives of so many.

2012-2013 Community Report



f o c u s Education

United Way’s 10-year commitment to early childhood education


apital Area United Way understands the urgency of addressing development in the first five years of life and has made a 10-year commitment to early childhood education. United Way’s Impact Cabinet has developed a plan to achieve our goal—that children enter school ready to learn—by working to meet five fundamental outcomes (right). As a result of this commitment, we expect to see improved early literacy, higher graduation rates, a developed workforce, a decrease in crime and a stronger future.

IMPACT CABINET Capital Area United Way is proud to collaborate with a range of individuals and groups to achieve our goal of children entering school ready to learn. We have been fortunate to gather an outstanding team for our Impact Cabinet. Dr. Stewart Gordon, Chair: Serves as the chief medical officer of Community Health Solutions of Louisiana, has practiced at LSU Health Sciences Center’s Earl K. Long Medical Center Pediatric Clinic in Baton Rouge, and has been a pediatrician for over 20 years. Very involved in children’s causes, Dr. Gordon has served on the boards of several nonprofit organizations advocating for children. Formerly a Forty Under 40 for the Greater Baton Rouge Business Report, Dr. Gordon has also been honored by the Children’s Coalition of Greater Baton Rouge for outstanding service to children.

Dr. Nagle works closely with state government leaders to enhance Louisiana’s early childhood system and to increase the opportunities to provide high-quality early care and education. The Impact Cabinet also includes: Bob Barton

Taylor, Porter, Brooks & Phillips

Adell Brown

Southern University Ag Center/100 Black Men

Laurinda Calongne

Our Lady of the Lake Children’s Hospital

Michele Crosby Jones Walker

Ruthie Golden Realtor

Verni Howard Hancock Bank

Dr. Geoff Nagle, Advisor: Serves as the director of the Tulane University Institute of Infant and Early Childhood Mental Health and an associate professor of psychiatry at the Tulane University School of Medicine. He also is a policy fellow at the Reilly Center for Media & Public Affairs at Louisiana State University and serves as the state director of BrightStart, Louisiana’s Early Childhood Advisory Council. 8 | 2012-2013 Community Report

Conville Lemoine

Bank of St. Francisville

Sheila Sterling

Volunteers of America

Paul Stratford ExxonMobil

Michael Tipton Teach for America

Tara Wicker

Baton Rouge Metro Council

Early childhood Education Initiative Timeline Summer 2011

• Impact initiative announced • Community outcomes identified

Winter 2011-12

• Foundational initiative strategies identified

Summer 2012-Spring 2013 • Pilots launched

Summer 2013

• Assessment of pilots • Next steps of implementation identified

Sponsored by BASF

f o c u s Education

Invest in a child’s first 5 years—

create a strong future

How investment pays off

“As one of the state’s largest employers, Turner Industries depends on our workforce for success. Having always been a leader in workforce development, we are now learning about the major role that early childhood education plays in preparing children to be successful in school, work and in life. Understanding that investment in this area will pay huge dividends in the future for employees and employers alike, Turner Industries has been an enthusiastic supporter of initiatives like United Way’s partnership with Dolly Parton’s Imagination Library and its 10-year commitment to early childhood education. We want to do more than be a Band-Aid—we want our contributions to actually go towards solving some problems and to have far-reaching and lasting effects.” Tobie Craig, Turner Industries United Way Board Member

Source: James Heckman

The blueprint for a healthy community begins with a vision. It’s built with compassion, more than nails. With people, more than power tools.

It takes a community, united in caring.

Blue Cross is a proud supporter of the United Way. We salute Christy Reeves, our director of Community Relations and Capital Area United Way board chairman, and all of our employees for their dedication to the United Way campaign.

01MK3474 R10/12

Sponsored by BASF

2012-2013 Community Report



f o c u s Education

CAUW selected for IMP prestigious national Social ACT Innovation Fund grant


apital Area United Way is the recipient of a two-year, $2 million Social Innovation Fund (SIF) grant from the Corporation for National and Community Service (CNCS) to support CAUW’s early childhood impact initiative. Capital Area United Way is one of just four grant-making organizations chosen to receive a 2012 Social Innovation Fund grant and is eligible for continued funding for up to five years. The SIF grant for Capital Area United Way is the only SIF grant ever made in Louisiana and is a significant achievement for the greater Baton Rouge area and the communities served by Capital Area United Way. The competition was highly competitive and sought proposals that would drive impact and transform lives. Only or-

ganizations with a track record of success implementing programs with evidence of effectiveness were eligible. All applicants also needed to have a strong plan for growing program capacity and rigorously evaluating their results. The grant will build community impact initiatives leading to success in early childhood in the greater Baton Rouge area. “When we launched our 10-year commitment to early childhood education in 2011, we developed outcomes to meet our initiative’s goal that children would enter school ready to learn,” stated Richard Williams, interim president and CEO for Capital Area United Way. “The Social Innovation Fund provides the cornerstone of us fulfilling this 10-year commitment.” The Social Innovation Fund (SIF), now in its third year, is an initiative of CNCS

YOUR TURN Join the commitment to early childhood education

• Talk to your company about making a contribution to the United Way’s early childhood programs. • Purchase Louisiana School Readiness Tax Credits, a dollar-for- dollar refundable credit of up to $5,000, through Volunteers of America. • Host a meeting with your employees and fellow business partners to educate them on the importance of investing in the early years of life. • Employers who purchase quality child care provided for children of employees may claim up to $50,000 in expenses. Employees may also receive an increase in their individual tax credits.

that supports transformative community-based approaches that solve critical problems. SIF accomplishes this by stimulating, focusing and enhancing public/ private partnerships and cross-sector collaborations to grow the impact of the best community solutions. The grant requires a dollar for dollar cash match by the grantee (Capital Area United Way) and the sub-grantees that will receive funds. Over the course of the SIF award all sub-grantees will participate in a rigorous evaluation process that will help increase the evidence base for these early intervention program models and more clearly demonstrate these programs’ return on investment. Over the first six months of the grant, Capital Area United Way will hold an open competition in search of nonprofits with evidence of strong results. Including the private matching funds required for the SIF, this grant will mobilize a total of $3.2 million per year in public and private support for crucial early childhood interventions in our 10-parish area. For more information, visit or contact CAUW at (225) 383-2643.

To get involved, contact CAUW at (225) 383-2643 or email to learn more.

10 | 2012-2013 Community Report

Sponsored by BASF

f o c u s Education

What is ‘Help Me Grow’?


o help address many of the health issues that undermine children’s school readiness, Capital Area United Way is implementing a national model called Help Me Grow. Experts in children’s health agree that early detection and connection to services lead to the best outcomes for children with developmental or behavioral challenges. However, families, child health care providers and other professionals often have difficulty recognizing when children show early signs of developmental delays or behavioral health issues. Even when needs are identified, accessing pro-

grams designed to address those needs can be confusing and time-consuming. Consequently the Help Me Grow model, which identifies and links at-risk children to community-based support services as early as possible, is essential to optimal child development, for both a healthier and more successful future. Parents or other caregivers may be referred by a pediatrician or may call Help Me Grow independently. Help Me Grow Care Coordinators will help link families to resources, such as: • child development programs and information,

• evaluations, • education programs (for children and parents), • special health care services, • mental health services, • family need programs, and more. As parents learn to recognize appropriate development and behavior for their children and learn how to respond appropriately to children’s needs, children will receive the assistance and nurturing they need to reach developmentally appropriate benchmarks. Visit for more information.

*In partnership with the Baton Rouge Crisis Intervention Center/United Way 2-1-1.

and its employees are pleased to support the work of the United Way. We are proud to share the dedication and leadership capabilities of our attorney, Amanda Stout, 2012-2013 United Way Board of Directors.

301 Main Street | One American Place 14th Floor | Baton Rouge, LA 70825 Phone: (225) 383-9000 | Fax: (225) 343-3076 Sponsored by BASF

2012-2013 Community Report



f o c u s Education

Measuring the success of early interventions


n Louisiana, 48% of children are entering school unready to learn. In order to help measure the impact of early intervention services on school readiness in local communities, Capital Area United Way is piloting the use of the Early Development Instrument (EDI). The EDI was developed in Canada and is being used there, all across Australia and now increasingly in the U.S., where the national data is collected by the UCLA Center for Healthier Children, Families and Communities. The EDI is administered when children enter school, in kindergarten, and measures five domains of childhood development: 1. physical health and well-being 2. social competence 3. emotional maturity 4. language and cognitive skills 5. communication skills and general knowledge The results of the questionnaire, completed by teachers about the children in their classrooms, is then represented on community maps to show the school readiness level of children in each neigh-

borhood for each domain assessed. The EDI identifies children that are both “developmentally vulnerable,” comparing them to the readiness of children all across the country, as well as children who are “very ready.” The EDI benefits the entire community, not just any one sector of the community, because it shows vulnerability and readiness for each distinct neighborhood, for each of the five developmental domains. Across the country the tool has shown that readiness is not determined by socioeconomic status. This tool is extremely useful for communities because it helps inform decisions about community resources and provides an opportunity to “shift the curve” of a whole population— to help communities prepare all children for success—as it works to help build a stronger system of supports. This information can help community leaders determine the best way to use community resources—where new interventions are needed; where different interventions are needed; where interventions are successful and should be replicated elsewhere.

EDI Usage in the U.S

12 | 2012-2013 Community Report

Learning Through Play Capital Area United Way is proud to be a founding member of an emerging children’s museum with a focus on early literacy. The Knock Knock Children’s Museum, located in BREC City–Brooks Community Park in Baton Rouge, will be a 30,000-square-foot museum with 18-20 hands-on, educational exhibits that will be heavily integrated with early literacy activities. Research shows that all of the skills that children need to develop into productive, successful adults, including literacy, mathematical reasoning, creativity and social skills, originate from play. Children’s museums take the lessons learned by researchers about childhood development and translate them into playful, hands-on learning experiences for children and their families, teaching families how to learn together through play.

Sponsored by BASF

f o c u s E D UC A T I O N

The gift of



apital Area United Way provides books to community children through the Dolly Parton Imagination Library and Season’s Readings programs. On average, there are a total of four books in the home of a child born to poverty in Louisiana. A child starting school unable even to hold a book properly is at a disadvantage he or she most likely will never fully overcome. Reading is a proven way to help children become school ready, and through our partnerships we hope to foster a love of reading and learning. The Dolly Parton Imagination Library program provides children 5 and under with a monthly, ageappropriate book mailed directly to their homes. Barnes & Noble Citiplace invites customers to give the gift of reading during the holiday season through their annual holiday book drive, Season’s Readings.

Imagination Library sponsors: Entergy River Bend........................................................... West Feliciana Parish Turner Industries…....................................................................................Geismar BASF & Leadership Ascension….................................................Donaldsonville Women in Media…............................ Istrouma Early Head Start Baton Rouge

YOUR TURN Give the gift that lasts a lifetime

» For just $36 a year for five years, you can provide a child with a library of 60 books by the time they reach kindergarten. Give the gift of reading today, a gift that will last an entire lifetime.

Visit to learn more.

Sponsored by BASF

By the numbers

Since launching Imagination Library in 2010, more than 6,500 books have been distributed to children in Ascension, East Baton Rouge, St. Helena and West Feliciana parishes. Since launching Season’s Readings in 2010, approximately 10,000 books have been distributed to children across CAUW’s 10 parishes. 2012-2013 Community Report



C o v e r s t o r y Big five awards

Making an


Annually, Capital Area United Way awards five top honors to individuals and organizations in the community for their mission, volunteerism, media support, campaign excellence and staff dedication. We are proud to profile the 2012 Big Five Award Winners.


Standard of Excellence Award


he Standard of Excellence Award is given to a company in the Capital Area for providing outstanding financial and volunteer support. ExxonMobil has donated $1.5 million through corporate gifts and by exceeding their workplace campaign goal this year. They did so through collaborative efforts and through the creativity of their campaign 14 | 2012-2013 Community Report

steering committees. This past year, they were instrumental in our Day of Action volunteer experience. They donated funds as well as their volunteer group, Exc!te, for the day, who gave the community a new walkway at Hope Ministries and repainted several classrooms at Delmont Elementary. Sponsored by BASF

C o v e r s t o r y Big five awards

The Arc Baton Rouge Community Investment Award


he Community Investment Award goes to a partner agency that exhibits excellence in service to the community. The Arc Baton Rouge is an outstanding agency that encompasses all three CAUW focus areas of Education, Income and Health. Its Children’s Services program is a model that uses the national best-practice trans disciplinary intervention model and will not turn down anyone due to the cost, distance or location of service. It partners with many other local agencies, including the YWCA, Hope Ministries and the Food Bank. The Arc Baton Rouge partnered with Capital Area United Way and the Greater Baton Rouge Food Bank to host a volunteer project for its employee clients. Its inclusive recreation provides opportunities for all community members, developmentally disabled or not, to participate in athletics. Its inhome respite and central respite care facility provide needed relief and support for families in our community. Barry Meyer, executive director, is active in the community, advocating not just for The Arc but for the entire nonprofit community. He has partnered with Capital Area United Way in delivering advocacy updates to our partner agencies. The Arc Baton Rouge has always been a great partner to Capital Area United Way and truly demonstrates our tagline of “give, advocate and volunteer.”

Sponsored by BASF

2012-2013 Community Report



C o v e r s t o r y Big five awards

Capital Area United Way Big Five Award Winners Front, from left: Lydia Roberts, Ben Robins, Paula Williams and Edward Helm, representing The Arc Baton Rouge (Community Investment Award). Back, from left: Bob Jacobs, YMCA, Outstanding Volunteer Award; Sandy Breland, WAFB, Outstanding Media Support; Paul Stratford, ExxonMobil, Standard of Excellence; Alicia Thomas, Capital Area United Way, Myron Falk Award. Photo by Brian Baiamonte.

WAFB-TV Channel 9 Outstanding Media Support

16 | 2012-2013 Community Report


his award is given for superlative work in promoting United Way throughout the year. WAFBTV Channel 9 is awarded for their continued support of Capital Area United Way. They are a longstanding sponsor of the Power of 9 awards, which recognize outstanding volunteers in our community. WAFB profiles the honorees once a month, and their very own Donna Britt is committed to each story as well as the awards banquet held each January.

Sponsored by BASF

instrumental in assisting the board and organization with achieving solutions to several important issues. Additionally, Bob has challenged the board along with United Way senior staff to perform at higher levels to better serve our 10-parish area.

This ad design © Louisiana Business, Inc. 2011. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329


he Outstanding Volunteer Award is given annually to a Capital Area United Way board member who exudes volunteer excellence in service. This year’s recipient is a model volunteer not only as a board member but also as an avid United Way supporter and community leader, and one who serves as the CEO of one of our largest partner agencies, YMCA. Throughout the past 12 months, Bob Jacobs has provided expertise and assistance to the board of directors, the board chair and the leadership staff at Capital Area United Way during multiple challenges for the organization. He was


Outstanding Volunteer Award

Issue Date: United Way Ad proof #1

Bob Jacobs

• Please respond by e-mail or fax with your approval or minor revisions. • Ad will run as is unless approval or final revisions are received by the close of business today. • Additional revisions must be requested and may be subject to production fees.

C o v e r s t o r y Big five awards

Georgia-Pacific’s success has largely depended on the vitality and quality of life in the communities where we operate and where our employees live. Our employees are PROUD to support United Way.

Alicia Thomas

Myron Falk Award


he Myron Falk Award pays tribute to a staff member who embodies the characteristics and drive of Capital Area United Way’s first executive director, Myron Falk. As a pioneer in developing our local nonprofit community, his vision and strategic leadership has made an impression throughout our region and in the home of United Way. Annually, United Way staff members nominate their fellow colleagues and the CAUW Board of Directors chooses an honoree. This year’s award was presented to Alicia Thomas. Alicia works in our finance department. She exemplifies great customer service skills, not only to vendors of Capital Area United Way but also to her co-workers,

Sponsored by BASF

senior staff and board members. Alicia possesses a great attitude in her job and working with those around her. It has been stated that she always seems to be happy and excited about her part in United Way and is always an active partner in anything that is happening here.

Port Hudson Operations Zachary, LA 2012-2013 Community Report



f o c u s income

By the numbers

Supporting financial stability


ince early 2011, Capital Area United Way has been the coordinating agency of the Capital Area Asset Building Coalition (CAABC). CAABC is committed to improving the financial well-being and economic self-sufficiency of low- to moderate-income working residents. Through free tax preparation services, financial literacy programs and connecting people to our community partners, CAABC aims to improve the financial stability of underserved individuals. The CAABC is a collaborative effort of area universities, financial institutions, government agencies and nonprofits.

Volunteer Income Tax Assistance & the Earned Income Tax Credit The primary initiative of CAABC is the Volunteer Income Tax Assistance (VITA) program. The VITA program provides free income tax preparation assistance and primarily targets low-income workers, the elderly and individuals with disabilities. The VITA program also promotes financial stability by encouraging recipients to save

18 | 2012-2013 Community Report

refunds to start a savings account or help purchase a home or vehicle. The goal of the VITA program is to assist individuals and families earning up to $50,000 in receiving the Earned Income Tax Credit (EITC). Through the EITC, eligible families can increase their annual income by as much as 15% and return millions of tax dollars to the Capital Area.

Financial ABCs for Young Families This year, Capital Area United Way launched a new program, Financial ABCs for Young Families. The program goal is to target the financial education needs of young families with children ages 0-5, in order to increase the financial stability of these households. This will in turn support our overall goals of early childhood development and education. Combined with Volunteers of America Partnerships in Child Care and Mid City Redevelopment Alliance, this program is made possible by a grant from the FINRA Investor Education Foundation through a partnership with United Way Worldwide.

This past tax season, 18 VITA site locations completed more than 4,200 federal tax returns, returning over 2.6 million in Earned Income Tax Credit and 6.6 million in total refund dollars back into households.

YOUR TURN Want to volunteer?

Âť VITA volunteers receive both classroom and online training to prepare for their service to the community. More than 100 volunteers are needed each year.

Visit to learn more.

The two-part program uses tailored, financial education classes for parents within Head Start centers and child care facilities, addressing the financial needs of the parents, as well as basic, personal finance classes for directors and staff of these facilities.

Sponsored by BASF


Hurricane Isaac:

Responding to those in need


fter Hurricane Isaac swept through the Capital Area, Mosaic donated $75,000 to Capital Area United Way to assist partner agencies who were responding to the disaster needs in our communities (right). ExxonMobil presented a $125,000 donation through Capital Area United Way to four of its partner agencies assisting in the disaster recovery efforts (above). Donations were presented to the American Red Cross and to Capital Area United Way, which collaborates with area agencies working with the Louisiana Capital Area Voluntary Organizations Active in Disaster (VOAD). The gifts recognized the collaborative efforts of the organizations that responded to the thousands in need during the recent and ongoing hurricane relief efforts. The donations assisted in our continued commitment to the community and our partner agencies who continue in the response efforts. We thank Mosaic and ExxonMobil for their support in our mission of Helping People – Improving Communities.

Sponsored by BASF

Funding was provided to the following partner agencies: Baton Rouge Area Alcohol and Drug Center Baton Rouge Crisis Intervention Center/United Way 2-1-1 Call Center Catholic Charities of the Diocese of Baton Rouge Greater Baton Rouge Food Bank The Salvation Army of Greater Baton Rouge St. Helena Head Start St. James Council on Aging Volunteers of America, Greater Baton Rouge

2012-2013 Community Report



20 | 2012-2013 Community Report

Sponsored by BASF


Sponsored by BASF

2 0 1 2 - 2 0 1 3 F I N A N C I A L S na p s h o t

2012-2013 Community Report



Action steps Give

Additional Award Winners New Company Campaign Award

Runs a United Way campaign for the first time and met three of the following criteria: 1. Company makes a corporate donation; 2. Participates in a volunteer project through UW; 3. Average employee gift of $130+; 4. Minimum of 25% employee participation in campaign

CRI Criterion

Top Notch Award

Highest participation rate among all workplace companies, and based on that participation rate, company has highest campaign total

NuStar Energy

Campaign Spirit Award

Most creative and innovative campaign

Blue Cross and Blue Shield of Louisiana Movin’ On Up Award

A small, medium and large company that have the largest percent increase from the previous year and the highest campaign total based on that percentage

Small Business - Dupont Medium Business - La. Dept. of Culture, Recreation and Tourism Large Business - Georgia-Pacific Live United Award

Designed for our small to medium company campaigns and is given to those that meet the following criteria: 1. Company runs a UW employee campaign; 2. Company advocates on UW’s behalf; 3. Company participates in a UW volunteer project

Small Business - Westlake Chemical Medium Business - Mosaic Best of the Best Award

Designed for the campaign coordinator or team that meets at least six of the following criteria: 1. Company has a minimum of 75% employee participation; 2. Company has increased employee participation by 10%; 3. Company has an average employee gift of $230 or more; 4. Campaign coordinator attended the campaign coordinator training; 5. Company participates in a UW volunteer project; 6. Company has at least one UW campaign presentation; 7. Company submits a full list of Leadership donors

Joann Fridge from SGS Petroleum Leading the Way

Company has an established Leadership program and has representation in the Tocqueville Society and has members in UW’s Women’s Leadership Council

Campaign recognition


apital Area United Way is proud to honor companies and campaign coordinators that run successful campaigns. Their support and dedication is critical and helps United Way continue to advance our mission of Helping People – Improving Communities. The Five Star award recognizes companies that fully support the organization and our community through five key actions that support giving, advocacy and volunteerism. The three companies honored for their campaign efforts had the following attributes: • Strong workplace campaign demonstrating best practices to encourage participation • Corporate gift or sponsorship • Active support for major gifts at Leadership (over $1,000) and Tocqueville (over $10,000) levels • Advocating on behalf of United Way through active participation as a volunteer in the community • An organized volunteer program Three companies meet these five criteria, setting an example for excellence:

Turner Industries Turner Industries conducts a national United Way campaign from their headquarters here in Baton Rouge. They always contribute as a corporation and serve as a sponsor for many activities. They have an active group of Leadership givers, but are best recognized for having the highest number of Tocqueville Givers with five. They truly lead by example and serve throughout our organization, accompanying us on numerous calls and visits across our 10 parishes. Their Team Turner is an

active group of volunteers contributing hours of service each year.

ExxonMobil ExxonMobil has generously supported the community throughout its 100 years in Baton Rouge. Accomplishments include assisting with the formation of Capital Area United Way 86 years ago. Through their employee giving, corporate gifts and sponsorships, they contributed $1.5 million in 2011. They have an active group of Leadership Givers and one Tocqueville donor. ExxonMobil employees serve on our board, cabinet and community investment committee. Their team of volunteers are seen throughout the community in schools, building projects, clean ups and more.

Entergy River Bend Station Entergy River Bend continues to grow their United Way support each year, not only with campaign dollars but with advocating on Capital Area United Way’s behalf each year. Eric Olson, GM of Entergy River Bend Station, a Capital Area United Way board member and a Tocqueville member, along with his team run an energetic campaign. The Entergy Corporation matches every employee dollar donated dollar-for-dollar. This past year, Entergy River Bend and many employee volunteers brought Dolly Parton’s Imagination Library to West Feliciana Parish. They supported this project with resources and volunteer hours, signing up hundreds of children.

Blue Cross and Blue Shield of Louisiana wins the 2011-2012 Campaign Spirit Award.

Associated Grocers

22 | 2012-2013 Community Report

Sponsored by BASF

Action steps

How to run a successful campaign


ith 85 years in the community and the expertise from companies that run workplace campaigns Capital Area United Way has learned and developed several best practices to ensure your campaign will be successful.

CEO support Securing top level support is essential to a successful campaign. Don’t do it alone! Unite a team of fun, energized individuals that will enable an organized campaign and help create strategies for success. Communicate Believe it or not, the No. 1 reason people say they don’t give to United Way is because no one ever asked them. Make sure you communicate with staff about the campaign and utilize our email campaign to support your message.

100% return of pledge cards Make it a practice to collect pledge forms from every employee even if they don’t contribute. This way you can guarantee that everyone was given the opportunity to contribute. Donor information We want to thank your employees and keep them up to date on the impact of their gifts. Capital Area United Way has several tools in place to help assist with collecting information. Celebrate & Thank You! Celebrate your campaign success, and share your campaign total. And tell your staff “Thanks!” Capital Area United Way is so thankful for the time and effort you put in to make the community a better place. Please pass this message along to everyone who participated in the campaign. Sponsored by BASF

united we are


We are pleased to share our Spirit of Healing with United Way.


Focus on Leadership Giving This is the fastest growing group of givers in the United Way System. As a Leadership giver, there are several new special events and networking opportunities available.

0000@45 %420000


Peer-to-peer recruiting Peer-to-peer recruiting creates a no pressure environment when asking for a gift.

5000 hennessy boulevard • baton rouge, la • (225) 765.6565 •

2012-2013 Community Report



Action steps

2012 Campaign:

We can all make a difference “We at Lee Michaels cannot think of a better way to support our community than through the United Way and its numerous recipient programs in the areas of education, income and health.” Scott Berg, Market President of Lee Michaels Fine Jewelry and 2012 United Way Board Chair Elect

Issue Date: United Way Ad proof #3

• Please respond by e-mail or fax with your approval or minor revisions. • Ad will run as is unless approval or final revisions are received by the close of business today. • Additional revisions must be requested and may be subject to production fees. Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2012. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

JULIE BAXTER, ATTORNEY AT LAW, LLC Julie Baxter, Attorney at Law, LLC congratulates

The Arc Baton Rouge for being honored with the 2012 Capital Area United Way


apital Area United Way veteran Ralph Bender, CFO of Manship Media, returns to the campaign cabinet after a sabbatical. A veteran of many campaigns and a number of years on the CAUW board and executive committees, he is very excited about the opportunity to participate again.

“As a kid, my dad used to talk to me about the Jewish scholar Maimonides and how he developed a code of giving. The highest form of charity involved neither the donor knowing to whom funds were given nor the recipient knowing from whom he was receiving assistance. To me, United Way brings this code of giving into our modern society. We live in an era in which now more than ever people need assistance, and through the United Way Partners, we can all make a difference making the Baton Rouge area a better place for all of our residents.” —Ralph Bender

Community Investment Award.


Through the years, The Arc Baton Rouge has consistently demonstrated the spirit of United Way’s pledge to:

Run a campaign

“Give. Advocate. Volunteer.” 225.223.0332 |

24 | 2012-2013 Community Report

» Whether you are a small business or a large corporation, United Way staff is here to help guide you to creating a giving plan that matches with your company goals and objectives. Visit to learn more.

Sponsored by BASF

Action steps Give

WLC Mission

The United Way Women’s Leadership Council mobilizes the power of women to advance the common good in our communities. WLC Executive Committee Ruthie Golden, Chair Tara Wicker, Vice Chair Kathi Gill, Finance Dee Lejeune, Governance Susan McCarter, Impact Initiatives Lana Venable, Public Policy Marielle Land-Howard, Membership & PR Courtney Hart, Event Planning WLC Steering Committee Madeline Ahlgren Meg Casper Sherrie Despino Michelle Helfrich Verni Howard Kelly Hurtado Kimberly Kochurka Missy Lynch Alice Miller Charlene Montelaro Toni Myer Nelsene Peters Hayley Rhodes Jeanne Marie Savoy Angela Zeringue WLC Inaugural Members Madeline Ahlgren Kathleen Allen Barbara Anne Beckmann Angelle Bertrand Karen J. Blackemore Tammy Brice Joy Bruce Tricia Bruno Denise Burcham Stephanie Cargile Meg Casper Tobie Craig Laura Daigle Tonie Daigle Sherrie Despino Sally Diez Nikki Dupuy Barbara Anne Eaton Susan M. Eaton Elizabeth Eaton Mary Frey Eaton Carrie Fager Jessica Franquiz Lisa Freeman Barabara Freiberg Wendy Couvillion French Becky Froedge Kathi Gill

Sponsored by BASF

Ruthie Golden Cricket Gordon Katherine Grier Chelsea Harris Courtney Hart Fran Harvey Beliota Parquet Hawkins Lauren K. Hoffman Marielle Land-Howard Vernie Howard Kelly Hurtado Christa Hutchins Joy Irwin Ivy Jack Deidra Jackson Dr. Martis Jones Kimberly Kochurka Bebe Landry Beki Lawrence Dee Lejeune Liesl Leopard Linda Lightfoot Missy Lynch Megan R. Manchester Susan McCarter Elissa McKenzie Alice Miller Bebbie Miller Charlene Montelaro Tonie Myer Nicole Naquin Ina Navarre Amy E. Nesbit Joanie Netterville Leslie Norman Sandy O’Brien Melissa Parmelee Nelsene Peters Cathy Pottschmidt Karen Profita Christy Reeves Hayley Rhodes Michele Robinson Dionne Rousseau Jeanne Marie Savoy Kathy Screen Jane Shank Lois Smyth Janie Starks Kara Still Stephanie Tedder Alicia Thomas Caress Threadgill Sharon Tinker Christa Tonic Lana Sonnier Venable Lamarr Walker Robyn White Tara Wicker Jessica Wilson Michelle Wisham Angela Zeringue

Leading by example


ith more than 1,700 donors within 200 companies covering a 10-parish area, Leadership givers are making significant community change. Leadership givers at Capital Area United Way give just $20 or more a week, setting a standard for our community.

Women’s Leadership Council

YOUR TURN Join the Council

» Get involved in the way that is

right for you: • Make an annual contribution of $1,000 or more; • volunteer your time, professional expertise, and talent; and • advocate at the local, state or national level.

Created and led by women, the Women’s Leadership Council (WLC) is an integral part of United Way. Research has revealed that women’s No. 1 philanthropic motivation is “connection to a cause,” a point well understood by United Way Visit for more Women’s Leadership Council’s 50,000 information on the Women’s members. Grounded in the idea that adLeadership Council. dressing the most critical local needs lifts Contact Abby Flynn at the community as a whole and creates a for more information on giving or better life for us all, members stand up, sponsorship opportunities. unite and take action on issues that hit closest to home by giving, volunteering and advocating. According to a study by the Center on Philanthropy at Indiana University, women are more likely to give and give at a higher amount across most income levels. The United Way Women’s Leadership Council is setting the pace with donations that have consistently grown each year. Annual contributions per member range from $1,000 to $10,000 or Left to right: WLC member Courtney Hart, WLC Chair Ruthie Golden, WLC member Dee Lejeune and WLC member Susan McCarter. more. What sets WLC apart is trainings and night-shift presentations that members engage hands-on in driving are examples of their commitment to the change in our community. Beyond an anCAUW mission. nual financial contribution, members can Aside from being the largest contribuinvest their time, professional expertise tor to the CAUW campaign at 15% of the and talent to advance causes they care overall campaign total, ExxonMobil empassionately about. ployees serve on CAUW boards and committees, organize volunteer groups and hold a presence in the Women’s LeaderExxonMobil: A large ship Council. Employee engagement is contributor evident through the volunteerism on the ExxonMobil continues to be the benchProgram Investment process. mark for other workplace campaigns ExxonMobil is one of our strongest within the 10-parish area. The steering community partners. committees, leadership lunch, solicitor 2012-2013 Community Report



Action steps Give

Passionate about change

T The Tocqueville Society

he Tocqueville Society represents leaders passionate about change who make an impact through a generous annual investment of $10,000 or more. The generosity of this group has collectively raised $12 million since the society’s formation 25 years ago, impacting thousands of individuals in our community. John Barton Sr., Huey Wilson and Milton Womack were among the first to By the demonstrate the importance of indinumbers vidual leadership through their commitment. The 61 members of the 2011 Today, there are more than 60 Tocqueville Society invested Tocqueville Society members, and $800,000 in the Capital this number continues to grow. RobArea United Way under the ert Stuart Jr. of Capital One Bank leadership of Lee Berg and serves as this year’s chair to show doHank Saurage. nors how an investment today will create a more sustainable tomorrow.

Rob Stuart Jr.


November 2012

February 2012

december 2012

Jeannie Frey Rhodes with Martha Frey, left, and Martha Rhodes, right

Women with a cause

forever advocates the

‘GivinG back’ is more than a mantra for these nine extraordinary ladies



Chosen Ones

Sandwich generation

hardWorkiNg mothers strive to meet the Needs of their childreN aNd agiNg pareNts While retaiNiNg a seNse of balaNce

Teach For america is TransForming our ciTy’s classrooms and communiTies

Jodi Golden, with Charlie, is an advocate for Friends of the Animals Baton Rouge

Adoption today combines the choices of birth parents and adoptive parents to benefit the child

Michael Tipton





To subscribe contact circulation at 225.924.5339 or

26 | 2012-2013 Community Report

Sponsored by BASF

Action steps Give

Campaign Cabinet 2012/2013 Campaign Year Mike Albano Campaign Cabinet Chairman

The Dow Chemical Company

John Miller Hospitality Unit

Baton Rouge Coca-Cola Bottling Co.

Robert Stuart Jr. Tocqueville Unit

Ralph Bender Campaign Cabinet Chair-Elect

Christel Slaughter Education Unit

Thomas F. Teepell Commercial Services Unit

Jude Bursavich Events Unit

Terrie P. Sterling Healthcare Unit

Steven L. Windham Government Unit

Manship Media

SSA Consultants

Breazeale, Sachse & Wilson, L.L.P.

Our Lady of the Lake Regional Medical Center

Connie Fabre

Paul Stratford Chemical & Refinery Unit

Issue Date: United WayUnit Ad proof #1 Chemical & Refinery

Capital One Bank

Lamar Advertising Company

Office of the Lieutenant Governor

• Please respond by e-mail or fax with yourAlliance approval or minor revisions. Greater Baton Rouge Industry ExxonMobil Chemical Plant • Ad will run as is unless approval or final revisions are received by the (G.B.R.I.A.) close of business today. • Additional revisions must be requested and may be subject to production fees. Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2011. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Proud supporter:

Sponsored by BASF

2012-2013 Community Report



a c t i o n s t e p s Volunteer

Service changes W


hether reading to children, stocking shelves at a food pantry or delivering meals to homebound seniors, there are many volunteer opportunities available that fit with your schedule and areas of interest. Volunteering with friends, co-workers or family means quality time spent with each other as well as a chance to help your community meet critical needs. Volunteer! United, a subsidiary of Capital Area United Way, is dedicated to mobilizing people and resources to deliver creative solutions to community needs. We recognize that volunteers need to be linked with the right kind of volunteer opportunity to achieve successful, satisfying and productive involvement. As our community’s resource center on volunteerism, we ensure that prospective volunteers have ongoing access to current information about volunteer positions that most urgently require volunteers and service areas of highest priority in our community.

28 | 2012-2013 Community Report

Sponsored by BASF


Flexible, diverse one-time volunteer opportunities for individuals, families and small groups. These activities range from serving a meal at a local homeless shelter to staffing a ticket booth at a local festival—there is something for everyone. Registering online makes this a simple way to volunteer! The HandsOn Baton Rouge program is sponsored by the Louisiana Serve Commission.

YOUR TURN Volunteer today!

» Learn more about the different ways you can volunteer today! Invite a friend, family member or neighbor to join you! Visit to sign up to receive information and updates.

By the numbers 95 teens engaged in 24 projects and completed 2,600 hours of service in our community with 16 different nonprofit organizations.

RSVP RSVP, America’s largest volunteer network for people age 55 and over, offers a range of volunteer opportunities, in which volunteers choose to share their wealth of knowledge and experience to contribute to a change in our community, as well as to discover new talents. It provides an opportunity for community members not only to learn even more about community needs and what is being done to impact those situations but also to become part of the solution. The RSVP initiative works to connect volunteers with the people and organizations that need them most in the Baton Rouge community and create a more positive future for all of us and our families. RSVP was sponsored by Corporation for National and Community Service and Humana. Sponsored by BASF

Youth Volunteer Corps (YVC) Year-round opportunities for youth in grades 7-12 to serve our community by volunteering in small supervised groups. This is a great way for teenagers to give back to the community! The program provides a lifetime service ethic in our youth, encouraging a broader sense of responsibility to society. Teens are also able to apply the concepts they are learning in the classroom to real life experiences and gain skills that they can apply to their future employment. The Youth Volunteer Corps is celebrating 25 years and is sponsored locally by: Blue Cross and Blue Shield of Louisiana Foundation, City of Baton Rouge, Community Development Block Grant and the Starbucks Foundation. 2012-2013 Community Report



a c t i o n s t e p s Volunteer

National days of service inspire action

Throughout the year, Volunteer! United brings national days of service to our local community. On national service days, millions of volunteers across America unite to improve the lives of others.

9-11 National Day of Service and Remembrance On Sept. 11 a record number of Americans joined together to pay tribute by engaging in charitable service, making 9/11 the single largest day of charitable activity in United States history. This year’s 9/11 activities seek to honor the extraordinary sacrifices made by thousands of rescue and recovery workers, volunteers and public safety personnel, as well as hundreds of thousands of brave individuals who have defended our nation as members of our Armed Forces here at home and overseas. 9-11 Day project stats: • 500 notes of appreciation were written • 250 care packages were completed • 54 banners were decorated by more than 1,400 students and hung at East Baton Rouge Parish first responder stations

30 | 2012-2013 Community Report

Sponsored by BASF

• Ad will run as is unless approval or final revisions are received by the close of business today. • Additional revisions must be requested and may be subject to production fees.

Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2010. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

SGS Petroleum Service employees are proud supporters of united Way.

SGS Petroleum Service Corporation Martin Luther King Jr. Day of Service Dr. Martin Luther King Jr. once said, “Life’s more persistent and urgent question is: ‘What are you doing for others?’ ” Each year, Americans across the country answer that question by coming together on the King Holiday to serve their neighbors and communities. On Jan. 16, 2012, Capital Area United Way, Volunteer! United and City Year Baton Rouge hosted a volunteer project recognizing one of America’s greatest heroes, Dr. Martin Luther King Jr. The 2012 MLK Day project focused on Belaire High School in Baton Rouge. Hundreds of volunteers served on projects indoors or outdoors, including painting, landscaping and other beautification and clean-up, all in an effort to help build a stronger community.

A Proud TrAdiTion of ExCEllEnCE for 60 years SGS Petroleum Service Corporation has provided dependable, high quality service to the refining, chemical, and marine transportation industries. We are the leader in product handling services such as rail and truck loading, dock and tank farm operations, rail switching, marine vessel loading, and site logistics. We strive to be a company whose employees are proud of the reputation they have earned, strong in their mission to be the best at what we do, and optimistic about the future.

Issue Date: United Way Ad proof #1

• Please respond by e-mail or fax with your approval or minor revisions. • Ad will run as is unless approval or final revisions are received by the close of business today. Baton • Additional revisions must be requested andRouge may be subject• to225-343-8262 production fees. Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2009. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

Capital Valve & Fitting Company proudly supports the excellent work of United Way.

Issue Date: UNITED WAY Ad proof #4

• Please respond by e-mail or fax with your approval or minor revisions. • Ad will run as is unless approval or final revisions are received by the close of business today. • Additional revisions must be requested and may be subject to production fees. (225) 926-5520 | Baton Rouge, LA | Carefully check this ad for: CORRECT ADDRESS • CORRECT PHONE NUMBER • ANY TYPOS This ad design © Louisiana Business, Inc. 2010. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

LAW UNITED. Proud Supporter of the Capital Area United Way

2012 Kean Miller LLP

Sponsored by BASF

2012-2013 Community Report




Left to right: Board member Paul Stratford, ExxonMobil; Board Chair Christy Reeves, Blue Cross and Blue Shield of Louisiana; Interim President/CEO Richard Williams, Capital Area United Way; Public Affairs Leader Stacey Chiasson, The Dow Chemical Company.

Jambalaya Jam


rocks at new


he results are in for the Capital Area United Way Jambalaya Jam, and more than $60,000 was raised at this year’s event, a 35% increase from 2010 and 2011. The event, in its 25th year, was held Thursday, Oct. 11, and hosted thousands of attendees as well as 46 cooking teams at the new venue of the North Boulevard Town Square. Attendees, young and old, enjoyed live entertainment and a sampling of jambalaya from teams representing some of the top companies in the CAUW workplace campaign. The event continues to be United Way’s signature community event, and “was the best Jambalaya Jam,” as described by several attendees. Over 4,000 strolled through the North Boulevard Town Square and jammed out to live music from After 8, The Allison Collins Band and Nashville recording artist Jana Kramer. Guests were encouraged to download the free “Jambalaya Jam” iPhone app developed by NewAperio to cast their vote for the 2012 People’s Choice Award. The Jambalaya Jam Cook-off was judged by Tee Wayne Abshire, former champion with Jambalaya Festival Association; Sandy Breland with WAFB Channel 9 News; Jay Ducote with; Jody Elisar, former champion with Jambalaya Festival Association; Shane Martinez with Krazy Kajun; Sam McGuire with WYNK; Wally Taillon with the Jambalaya Festival Association; and Scott Varnedoe with Stroubes.

32 | 2012-2013 Community Report

Sponsored by BASF

2012 United Way Jambalaya Jam Premier Sponsor

Nashville recording artist Jana Kramer performs.


2012 Jambalaya Jam Cook-off 1st place St. Elizabeth Hospital

2nd place

Turner Industries at Syngenta

3rd place

Champion Technologies

Best appetizer (judged by cooking teams)

Performance Contractors, Inc. - Pork Tenderloin Medallions

People’s Choice Award (judged by event guests through the “Jambalaya Jam” iPhone app) The Dow Chemical Company

Community Games Overall Champion BASF

Community Games Corporate Division First Place Team Blue Cross and Blue Shield of Louisiana

Sponsored by BASF

2012-2013 Community Report




This ad design © Louisiana Business, Inc. 2011. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

This ad design © Louisiana Business, Inc. 2012. All rights reserved. Phone 225-928-1700 • Fax 225-926-1329

• Ad will run as is unless approval or final revisions are received by the close of business today. • Additional revisions must be requested and may be subject to production fees.

• Ad will run as is unless approval or final revisions are received by the close of business today. • Additional revisions must be requested and may be subject to production fees.

Mentoring Works!

January is National Mentoring Month Your Business’ Commitment– after a 2 hour training session, just 3 hours a month for 6 months.


The Power of 9


he Power of 9 Awards celebrates the spirit of volunteerism and puts the spotlight on volunteers in our community who give freely of their time and energy to help organizations meet their mission. Volunteer recognition is a critical component in volunteer management. In partnership with WAFB Channel 9 and Capital One Bank, we support our local heroes by honoring one (or more) special volunteers each month, featured on a segment produced and aired by WAFB.

2012 Honorees

Month Honored

At year end, could your Louisiana business benefit from a dollar-for-dollar state tax credit? Or call 225-408-3794. Hurry before the tax year ends! Your gift to Volunteers of America is a wise business decision and an investment in a child’s academic future. 3949 North Blvd., Baton Rouge, LA 70806 34 | 2012-2013 Community Report

2011 Power of 9 Honorees



January Gayle Smith LSU Mid City Pediatric Clinic February The Whitlow Family Boys Hope Girls Hope of Baton Rouge March Mae McGuffery RSVP Volunteer, a program through Volunteer! United and Capital Area United Way April ExxonMobil ExC!TE Communitywide May Clyde Johnson Volunteers in Public Schools June Girls on the Run Coaches Girls on the Run of Greater Baton Rouge July Emerald Rooney Youth Volunteer Corps of Capital Area August Laura Oubre Greater Baton Rouge Food Bank September Gloria Wall Volunteer Health Corps October Christian Sexton, Catholic Charities Adopt-a-Family Spencer Thomas & Nathan Gilly November Blue Cross and Blue CAUW Community Investment Shield of Louisiana Volunteer Group December Downtown Baton Rouge Louisiana School for the Visually Impaired Lion’s Club


Know an extraordinary volunteer?

» Do you know a volunteer or group of volunteers that have made a difference for you and your community? Please nominate them for the Power of 9 Honors Award today. Nominations are accepted throughout the year, and a monthly winner is chosen by a committee. Visit for more information. Sponsored by BASF


Saluting our sponsors & partners


apital Area United Way would like to salute the following companies for their support with our events and marketing efforts. Their leadership as sponsors enables United Way to broaden our reach and tell our story throughout the year. If you or your company is interested in partnering with United Way on becoming a future sponsor, please visit to learn more or call (225) 383-2643.

Jambalaya Jam

Annual Meeting

The Dow Chemical Company – Premier Sponsor

BASF Corporation

Mosaic Campaign Coordinator Training & Imagination Library


BASF Corporation – Donaldsonville

BASF Corporation

Entergy River Bend – West Feliciana Parish

Blue Cross and Blue Shield of Louisiana

Leadership Baton Rouge – East Baton Rouge Leadership Ascension – Donaldsonville

Campaign Coordinator Recognition

Turner Industries – Geismar

Baton Rouge Little Theatre

Women in Media – Istrouma Early Head Start Baton

Coca-Cola Bottling Company


Juban’s Matherne’s

Help Me Grow Help Me Grow National

Community Report

Louisiana Children’s Trust Fund

BASF Corporation

Social Innovation Fund

Youth Volunteer Corps of the

Corporation for National and Community Service

Capital Area Blue Cross and Blue Shield of Louisiana Foundation

Sponsored by BASF

The Power of 9

City of Baton Rouge

Capital One Bank

Community Development Block Grant

WAFB Channel 9

Starbucks Foundation

2012-2013 Community Report



S a l u t e sponsors

Handson Baton Rouge

Clear Channel Communications - 96.1 The River, 101.5

LA Serve Commission

WYNK, 102.5 WFMF, 1150 WJBO, Hallelujah 1210 and Downtown Radio 97.7

Capital Area Asset Building

Eatel Community Connection


Greater Baton Rouge Business Report

Capital One Bank



Jay Ducote’s

Internal Revenue Service

Lamar Advertising Company

Financial ABCs for Young Families

Louisiana Business, Inc.

FINRA Investor Education Foundation

NBC 33 Baton Rouge Lagniappe The Advocate


The Around Town TV Show/Downtown TV Show

Corporation for National and Community Service

Town Favorites


WAFB Channel 9

Media Sponsors



Blue Cross and Blue Shield of Louisiana

Baton Rouge Parents Magazine

Downtown Duplicating

36 | 2012-2013 Community Report

Sponsored by BASF

Sponsored by BASF

2012-2013 Community Report



S a l u t esponsors

In-kind Support

Krazy Kajun

After 8

Krispy Kreme Doughnuts

Albertson’s – Government Street

Lard Oil Company

The Allison Collins Band

Laser Tag of Baton Rouge

Baton Rouge City Police

Lokka Med Spa

Visit Baton Rouge

Louisiana Fish Fry

Baton Rouge EMS

Lowe’s Home Improvement

Bite and Booze

Manship Theatre

Bonanno’s Fine Catering

Mockler Beverage Company


Menchie’s Frozen Yogurt – Mall of Louisiana

Chick-fil-A – Mall of Louisiana


City of Baton Rouge

North Boulevard Town Square

Coca-Cola Bottling Company

Papa Murphy’s Pizza – Corporate Boulevard

Dawn Bourget Photography

PSS Premier Sound Systems

Don Carter’s All Star Lanes

Raising Cane’s Chicken Fingers

Downtown Business Association

Rave Motion Pictures – Mall of Louisiana

Downtown Development District

Rave Motion Pictures – Hatter’s Avenue

East Baton Rouge Department of Public Works

Regions Bank

Ed’s Plumbing

Republic Services/Allied Waste

Edible Events

Shaw Center for the Arts

EMCO Technologies

Silk Screen Shop

Event Rental

Sincerely Sweet


Smoothie King – Government Street

Great American Cookie Company –


Mall of Louisiana

Tony’s Seafood

Hilton Baton Rouge Capitol Center

Verizon Wireless

Jeanpierre Family Spices, L.L.C.

Walmart Neighborhood Market – Highland Road

Kleinpeter Farms Dairy, L.L.C.

Zapp’s Potato Chips

38 | 2012-2013 Community Report

Sponsored by BASF

NASA Astronaut Sandra Magnus visits with local middle school girls at the Sally Ride Science Festival presented by ExxonMobil.

Each year ExxonMobil employees kick off the United Way fundraising campaign with the ExxonMobil United Way Jambalaya Cook-Off.

ing Initiative is The North Baton Rouge Industrial Train ing programs with train free in nts cipa parti ll designed to enro electrical. and ing concentrations in pipefitting, weld

Giving back to the community is a great use of our energy. By

employing thousands of local workers, volunteering

for countless hours in schools and with nonprofit organizations, and by consistently

donating to Capital Area United Way as the largest

corporate contributor, ExxonMobil is

working in the community, working for you.

We Stand United

Through employee donations, chili and jambalaya cookoffs and organizing hundreds of care packages for troops overseas, the BASF site in Geismar is a proud supporter of the Capital Area United Way and joins in its commitment to create lasting, sustainable changes that lead to better, stronger places to live and work.

BASF_UnitedWay_111212.indd 1

11/15/12 2:14 PM

2013 Community Report  
2013 Community Report  

CAUW's 2013 Community Report