Dodgers 2024 Case Study

2 0 2 4

W O R L D

S E R I E S

C H A M P I O N S

THE ESSENCE

OF THE STORY

8 DIAMONDS SYMBOLIZE 8 WORLD CHAMPIONSHIPS

UNIQUE SHAPE THAT REPRESENTS THE SUNNY CLIMATE OF LA

8

PAYS HOMAGE TO THE HOME OF THE DODGERS

PALM TREES, WHICH ARE SYNONYMOUS WITH THE CITY OF LA

ICONIC DODGER STADIUM SIGN

A PIECE FROM THE BASES USED IN THE WORLD SERIES 8 DIAMONDS SYMBOLIZE THE 8 WORLD CHAMPIONSHIPS COMMISSIONER’S TROPHY, CELEBRATING THE 2024 WORLD SERIES

PLAYOFF LOGOS AND FINAL SCORE

PLAYER’S UNIQUE SIGNATURE

34 SAPPHIRES HONOR THE LATE DODGERS PITCHER FERNANDO VALENZUELA

5 DIAMONDS THAT REPRESENT THE 5 RUNS THE DODGERS OVERCAME TO WIN THE WORLD SERIES

ICONIC DODGER STADIUM

YEAR DATES 1883 AND 2024, PAYING TRIBUTE TO 142 SEASONS

9

2 0 2 4

W O R L D

S E R I E S

C H A M P I O N S

RINGS DESIGNED

TIER 1: • 14-karat yellow gold • 343 round diamonds • 17 custom-cut sapphires • 44 princess-cut sapphires • 68 round sapphires

Watch to learn more about the World Series Championship Ring and the incredible details inside the ring.

TIER 2: • 10-karat yellow gold • 156 round diamonds • 17 custom-cut created sapphires • 50 round created sapphires • 4.76 carats

For ring recipients of Tiers 1–3, the Dodgers organization offered two different overall sizes (Large and Medium) to allow each individual to select their preferred size.

10

FOR ALL LEVELS OF YOUR ORGANIZATION

TIER 3: • Sterling silver and 14-karat yellow gold • 156 round cubic zirconias • 17 custom-cut created sapphires • 50 round created sapphires

TIER 4: • SunCast™ • 64 clear cubic zirconias • 58 blue cubic zirconias

97

2 0 2 4

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

E M P L O Y E E

&

I M M E D I AT E

F A M I LY

C O L L E C T I O N

• Exclusively for players, ownership and top executives, and their families • Handcrafted jewelry and commemorative pieces all featured elements inspired by the ring • Highest-quality gold and hand-set diamonds and genuine sapphires • Jostens customized websites to accommodate a variety of purchasing groups through password-protected e-commerce websites

12

13

2 0 2 0

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• Significant revenue-driving element to the Fan Collection • Limited Edition Ring closely resembling the player award ring and made available for purchase to fans • Success of program is creating an impactful story about the history and the championship that helps connect the fan to the team • Custom digital marketing materials created to promote the program

14

000

15

2 0 2 4

W O R L D

S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection, so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that brings revenue opportunities • Utilizing both precious and non-precious materials to offer a variety of price points • Available at team retail store and 24/7 via custom e-commerce site • Team retail store included Fan Collection Flyer in consumer shipments for all online orders • Experience working with league licensing for seamless integration • Custom print and digital marketing materials created to promote the program

16

REPRESENT D O D G E R N AT I O N Celebrate your 2024 World Series champions with next-level commemoratives. Explore this legendary lineup designed for loyal Dodgers fans.

Elite Fan Ring

Elite Ring-Top Pendant

LA Logo Ring

Double Loop Necklace

Dodgers Beaded Bracelet

World Champions Keyring

SHOP THE COLLECTION JOSTENS.COM/DODGERS OF F I C I A L C H A M P I O N S H I P R I N G PA R T N E R OF T H E L A D O D G E R S

17