4) LinkedIn LinkedIn is a place where you grow your professional network. This will be used to search for people with relevant background to help expand the business as well as to share interesting articles.
5) YouTube YouTube channel is a chance to be more interactive and use the power of images. NicheDesigners produced a few videos from the trip to Europe to look for inspirations for the business. There will be a series of 10 videos, about 5 minuteslong posted after attending fashion shows in Milan, Warsaw and Berlin aimed at very creative, slightly provocative designers. Variety of interviews, advice from European niche designers will work well with other content posted on different social media channels.
This strategy will continue for three months to see whether it is successful and effective. All five social media channels described above will start to run at the same time. They will not be updated on the same day. Unlike Twitter and Facebook, which will be updated every day, videos on YouTube will appear once a week or every two weeks. NicheDesigners blog posts will be due every Wednesday.