

I. ART DIRECTION
Objective of the shoot : show that at dawn’s essence is cozyness
1. oversized / street style look (1 outfit)
2. Fur / cozy look (1 outfit)
3. Feminin look (1 outfit)
Extra content : polaroids + magazine effects + videos













II. STYLING



III. MODEL
LAUREN
@laurensoyung

Location : Paris
Date: xx
Model and content creator
Size top: XS/S
Size bottom: XS/S
Size shoes: 37







IV. MAKEUP / HAIR


















V. PHOTOGRAPHER








Aurora Troise
Photographe Edito - Artsy - Still Life
VI. ASSET LIST













— @atdawnparis Instagram Feed
Objective : to diversify our instagram content by making cool and edgy assets
Posting date : MAY
Number of assets : 5 in the GRID carousels are mandatory

Styling: Behind the scene styling details
Cool idea : portrait x4
shoes x2
full outfit x2
close up outfit x2
¾ x3
BTS : Shot on iphone x 4





Full outfit:
We put the most interesting look here All of the outfits in one carousel?
Split screen:
Full outfit + outfit details
Horizontal shot x3 assets like this
Outfit details from behind:




Close up: From top + outfit details
Sitted down: with a bold makeup x3 assets : sitted down, details, fabric
Laying down: on the mattress
