INTERNATIONAL TYPOGRAPHIC DESIGN

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International Typographic Style Tes sinci andi simenih iciaspe lignis min reiciae ssitia soluptat odi venim et lit, conse essi re esentum repe

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INTERNATIONAL TYPOGRAPHIC STYLE

spring 2022 final edit.

scull emiliana

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table of content

pages 6-8 9-10 11-12 13 14

designers helvetical univers bibliography colophon

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it’s all about...

CREATIVITY

READABILITY Developed in Switzerland, Europe in the 1950s with the principles of cleanliness, readability and objectivity. Typical features of the style are asymmetric layouts made with with a mathematical grid, use of a sans-serif typefaces and flush left, ragged right text.

OBJECTIVITY

The creators of the movement combined elements of other artistic trends to create the beauty and simplicity of the swiss style that we know today. Elements from bauhaus, de stijl and the new typography are sprinkled throughout the works of ernest keller, max bill, josef-müller brockmann and armin hofmann

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the Designers Nihit ad ma pelentiis minvelit alis eumendanis ea pellam, ommos rerias nam fugia doluptassum es nobit quaestiberis postibus audit, est aute mi, quodissit utem sum quod evendi nos maios quibeari nos re ped ut ea et eum volori to officimetus corati tempor re, sum quam

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hello

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helvetica & its many faces

light light oblique oblique bold bold oblique

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universe universe universe Adrian Frutiger, one of the most influential typeface designers of the 20th century, created Univers in 1954. One of the first typefaces that formed a font family.

Pulling elements from Akzidenz-Grotesk, Frutiger created various sizes and weights,. Originally released by Danberry & Peignot in 1957, the family passed through the hands of the Haas Type Foundry before being purchased in 2007.

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Spring 2022 my design process

Scull Emiliana

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i wanted a book that made the reader excited to turn the page and continue reading. inspired by the artists of the movement with my personal touch added

BIBLIOGRAPHY Budrick, Callie. “Swiss Style: The Principles, the Typefaces and the Designers.” PRINT Magazine, 11 Oct. 2021, www.printmag.com/featured/swiss-style-principles-typefaces-designers.

“Lessons From Swiss Style Graphic Design.” Smashing Magazine, 17 July 2009, www.smashingmagazine.com/2009/07/lessons-fromswiss-style-graphic-design.

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INTERNATIONAL TYPOGRAPHIC STYLE

emiliana scull

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its easy on the

eyes

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