Guided by research on the relationship between marketing and sustainable consumption in green cosmetic brands, Emiliana Ayala creates a sustainable wellness brand called Diphy Wellness.
Diphy Wellness is a personal care brand that provides sustainable soap bars handmade with safe ingredients. The brand’s name comes from the translucent flower diphylleia (skeleton flower) native to the United States and Eastern Asia that reflect the commitment to honest and transparent communication. Diphy Wellness understands the need for safe and sustainable personal care products, which is evident through their values, business practices and brand image. Overall, Diphy Wellness delivers truth through informative research about product ingredients, benefits, and sourcing — ultimately washing away the misleading marketing claims.
