Brand Yourself with ENGAGING 6-Word Taglines! – Action-Guide #3
Here's How to Test Your Tagline on Real People Out in the Real Marketplace...
F
acebook, Twitter, and many other social-media websites selling advertising allow you to advertise to a very targeted audience of potential clients.
For example: On Facebook, you can pay to show your ad (which is simply a Facebook post that can include text, an image or even a video) right on the “newsfeed” of people who might be in your market. Maybe you want to reach divorced women age 37 to 42 who have children; who have “liked” the Healthy Lifestyle website; and who read Organic Gardening. Most of the social media also allow you to run “split tests” to see which of your ads performs best. By budgeting just $5 or $10/day on Facebook ads, you can run a simple “A/B split test” which shows your ad to hundreds of people in the specialized group you've selected – half will see version A of your ad and half will see version B. Then, by checking the advertising statistics displayed in your Facebook Ad Manager Control Panel you can see how many Copyright 2017 by EmersonThoreau, LLC All Rights Reserved.
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