A new, future-proof nutrition system for dogs and cats.
Start with a fully scalable, low cost ingredient, biodesigned to meet nutritional requirements of pets.
Private Label Consumer Brand Ingredient Supply
Create private label products using our patented freeze drying process for other brands.
Produce the ingredient in an ultra premium format for our own brand.
Sell the ingredient to plantbased or cultivated meatbased pet food companies.
Current meat production is unsustainable
Cannot keep up with demand
A growing population combined with increasing appetites for meat means that global food shortages are likely by 2050.
Has a heavy environmental footprint
Animal agriculture is responsible for 18% of the world’s greenhouse gas emission, which is more than all modes of transportation combined.
Requires huge amounts of food and land
Close to a third of the world’s soil has already been degraded due to livestock. In the United States, 41% of the country’s land (nearly 800 million acres) is taken up by the feed, grazing and confinement of livestock.
Linked to pandemics and antibiotic resistance
The main trigger for all pandemics in human history has been the jump of an infectious agent from a farmed or wild animal to a human. And, approximately 80% of all antibiotics manufactured in the United States are sold to the animal agriculture industry, making animal agriculture the largest driver of the development of antibiotic resistant pathogens.
Systematically cruel to animals
The animal agriculture industry is responsible for countless instances of unconscionable animal cruelty.
Solving the problems with pet food
Cultured pet foods can unlock pent-up demand in
the
market by addressing the key consumer criteria:
Animal friendly: animal welfare indexes high among pet owners. Cultured foods solve the so-called “animal lover’s dilemma” – pet owners can avoid the slaughter of other animals to feed theirs.
Increasing scarcity: The pandemic exasperated chronic supply chain breakdowns –exposing huge risks to pet food profitability in the future. Noochies!, with its cultured ingredients, does not rely on precarious supply chains!
Market failure: Unlike human categories, pet food has limited innovation, with industry inertia limiting consumer choice. Noochies! is a whole new category.
Why freeze dry?
Kibble is not an optimal diet for dogs and cats.
It's not unsafe for dogs and cats, but kibble everyday is not healthy. High heat extrusion strips vital nutrients from kibble ingredients – and those nutrients have to be added back to the final product.
Freeze dried foods are less processed, more bioavailable and contain more nutrients. While plant-based kibbles are a positive addition to the market, there is demand for more premium nutrition. Noochies! is the first sustainable freeze dried brand on the market.
+ Back office support from CULT Food Science, including:
o legal o copy/trademark, patents
o finance/accounting
o venture support
+ Advisory support from CULT Food Science and Umami Bioworks
+ Newly hired Head of Sales!
Our innovative ingredients
We only select the highest quality ingredients that are scientifically proven to benefit dogs and cats.
And when we can’t find these, we formulate our own.
Introducing Bmmune, our proprietary nutritional yeast blend. We created a unique strain of nutritional yeast to meet and exceed dogs and cats protein requirements, which contain a blend of all-important B vitamins and all the amino acids dogs need. We also added a bioactive fermentation product, a strain of koji, that supports immune defense, gut microbial health and gut function and act as a prebiotic fiber.
Our innovative ingredients
Our research has enabled us to create our own ingredients, which form the foundation of our unique foods.
Bflora is our proprietary probiotic, specifically designed for the gastrointestinal systems of dogs and cats. We added four strains of research-proven beneficial bacteria to help create and maintain a healthy digestive tract for pets. It's aided through the digestive tract by our yeast. No other brand has this functional blend of probiotics.
Our innovative ingredients
We biodesign our foods to replicate the amino acid profile of premium meat-based nutrition, and also the taste.
Bmeaty is our meat-like palatant, made of a mix of yeasts to create the umami flavor of fresh, high quality animal meat. It not only is the savory taste of meats, but also the nutrition of yeasts – with high B vitamin, protein and fiber content. The flavor is designed to be added to any product formulation – kibble, soft chews, supplements – to increase pet satisfaction.
Immune Sprinkles
A strong immune system starts in the gut and Immunity Sprinkles feature a triple whammy gut health punch that includes probiotics, prebiotics andpostbiotics.
Paired with immune-supporting B vitamins and vegan fermented glutamine - a bioavailable amino acid and anti-inflammatory, Immunity Sprinkles deliver the ultimate immune defense and path to longevity for dogs and cats.
Ingredients: Bmmune Nutritional Yeast, S. Boulardii, Fermented Glutamine, Turmeric and Coconut Flour.
Immune Sprinkles for dogs and cats are available in 4 oz resealable packages with an MSRP of $15.99.
Joint Boost Sprinkles
The star ingredient in this ocean-friendly joint support supplement is cultured glucosamine.
Glucosamine, an ingredient which typically comes from sea animals, is instead fermented from a plant source to improve mobility, without harming our precious oceanlife.
Paired with Bmmune Nutritional Yeast, which is loaded with B vitamins, fiber and antiinflammatory benefits, in addition to algaederived DHA and turmeric for reducing inflammation, Joint Sprinkles deliver allnatural, animal-free joint health support that also benefits immunity and digestion!
Joint Boost Sprinkles for dogs and cats are available in 4 oz resealable packages with an MSRP of $13.99.
Wellness Sprinkles
Featuring Bflora, our special, proprietary blend of research-proven beneficial bacteria for pets to help create and maintain a healthy digestive tract. When paired with antioxidant-rich fruit and vegetable powders and omega 3 and 6 fatty acids, Wellness Sprinkles serve as an allin-one solution for gut health & digestion, immunity, skin & coat health and as a daily tool for overall, preventative health. Just a sprinkle a day!
Wellness Sprinkles for dogs and cats are available in 4 oz resealable packages with an MSRP of $21.99.
Noochies! Freeze Dried Dog & Cat Snacks
These freeze-dried, high protein treats are the first of their kind! They’re made with a single, non-meat ingredient: Bmmune Nutritional Yeast.
These treats have what factory farmed treats don't: high protein, high fiber, gut-pleasing fermented ingredients and loaded with B vitamins. In fact, Noochies! have all 10 amino acids dogs require, making our treats a complete protein.
One ingredient. Totally sustainable.
Noochies! Freeze Dried Dog & Cat
Snacks are available in 1 oz for cats with an MSRP of $9.99 and 3 oz for dogs with an MSRP of $13.99.
Classic 'domino' shape – perfect for training!
This photo, taken from our manufacturing facility in Indiana, shows the rectangle shape of our singleingredient dog treats.
Noochies! Freeze-Dried Breakfast & Dinner
Complete nutrition dog foods
We’re filling our first complete nutrition dog food with bioavailable nutrients, immunityboosting probiotics, antioxidants and omega fatty acids, and a complete protein made with our special Bmmune Nutritional Yeast,
No kibble
No soy
No isolates
No pea protein
No GMO
Noochies! Freeze-Dried Breakfast & Dinner foods will be available this fall in 16 oz resealable bags. MSRP of $27.99.
Competitive Landscape
Nutritious for Pets
for cats
Go-to-market plan
Noochies! will form a go-to-market blueprint around a California launch, using our own website and retail stores only.
In-store: Target mid- to large-sized metro areas in California.
Online: Drive recommendations –affiliate and customer reviews, social media
Influencer: Use microinfluencers, rescues/shelters for user-generated content
Gather data: ecommerce efforts to develop other markets.
Narrow targets: Use analytics to identify other early markets, target specific stores.
Channel strategy
Focus on independent pet channels in California, while serving the rest of the continental U.S. with ecommerce.
Focus on the influential California consumer, drive customer testimonials and reviews online, and generate demand in the rest of the country.
Distribution Strategy
Independent retail channels with digital support
Responsible, region-by-region growth plan
Experienced sales and marketing supports
No SKUs on Amazon, Chewy
Coordinated digital campaigns — ads, search, newsletter and social media promotion
