HOLLISTER SHOP ANALYSIS

This store is situated across one level, with a women’s wear and a menswear section. The tone of voice of this store is very cool and gives off the typical Southern Californian lifestyle. It is dimly-lit, which can be very stimulating for their customers, making them want to make a purchase.

The visual merchandising of this Hollister store is clear and easy to navigate. Hollister is known for their casual-wear, and consumers know they will be able to purchase a goodquality jersey garment. They sell matching tracksuits which have proven very popular.

Hollister’s in-store jersey range is pretty broad, as they sell garments from tracksuits, to sweatshirts to T-shirts. They have various colour selections, from neutral colours to pastels. Their jersey products are dotted around the store, therefore will always catch a customers eye as they aren’t confined to one area.