COMPETITOR MATRIX

High Price

Classic Fashion

This is a competitor brand matrix for Hollister. I have selected their main and proven competitor’s, including brands such as Abercrombie & Fitch and American Eagle.

I identified the headings of high price, low price, fashion and classic to show this. The majority of the brands fit somewhat into the high price, classic section, however none of the brands are extremely high priced as they aren’t luxury brands. Most of the brands produce more classic products, compared to more fashionable products such as H&M. Hollister and Abercrombie & Fitch etc sell more ‘classic’ items, meaning they are much more simple and plain.

Low Price

H&M have more choice in terms of versatility, e.g. they sell graphic and coloured items, however H&M have much lower selling prices.