PRICE/BRAND MATRIX

Above is a price/brand matrix of Hollister’s jersey products. I have identified their main jersey items, including tops, bottoms and underwear, and found their lowest price and highest price for each. For example, their lowest priced jersey bottoms are £13.50 at sale price and their highest priced jersey bottoms are £28.

Above is a price/brand matrix of Hollister and its four of its main competitors. It shows the brands entry and exit prices for jersey products. The retailers closest competitors seem to be Abercrombie & Fitch and Gap in terms of similar pricing architectures, and they have a fairly young demographics.