EMBRAER ADVANTAGE ISSUE 35 / NOVEMBER 2016
PHENOM 100 EV - COMMITMENT TO THE ENTRY-LEVEL CLASS EMBRAER AND SANTA ADÉLIA: SHARED VALUES IN EXCELLENCE
THE EVOLUTION OF RELIABILITY: THE LEGACY 650E PHENOM 300 AROUND THE WORLD: FOLLOW THIS NEW ADVENTURE
EMBRAER ADVANTAGE / IN THE MEDIA
ANUNCIO LEGACY 650
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EMBRAER ADVANTAGE / IN THE MEDIA
ANUNCIO ELLIOT
ELLIOTT DID SUCH A GREAT JOB PAINTING OUR KING AIR 350, IT WAS AN EASY DECISION TO TAKE OUR PHENOM 300 THERE TO BE PAINTED. ELLIOTT’S DESIGN TEAM WAS EXCEPTIONAL, HELPING US WITH CUSTOM COLORS AND CREATING THE BEAUTIFUL PAINT SCHEME. CUSTOMER SERVICE DURING THE ENTIRE PROCESS KEPT US WELL INFORMED. OUR PHENOM PAINT JOB IS THE SMOOTHEST I HAVE EVER SEEN, AND OUR PASSENGERS ARE IMPRESSED. THE ELLIOTT EXPERIENCE WAS PHENOMENAL!
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S COTT MOORE
R ICHMOND, VIRGINIA PHE NOM 30 0 OP ERAT OR
PHENOMENAL CUSTOMERS DESERVE PERSONAL TOUCH SERVICE For nearly eight decades, we’ve thrived on customer feedback from around the world. With full paint, interior, maintenance, avionics and accessories capabilities at our one-stop-shop in Moline, Ill., we’re big enough to handle all of your needs but small enough to give you the personal touch you deserve. From Phenoms, Hawkers, Citations, Beechjets and King Airs to Challengers, Lears and so much more, connect with Elliott Aviation and you’ll land a better experience…
800.447.6711
MOLINE
DES MOINES
MINNEAPOLIS
ELLIOTTAVIATION.COM
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CONTENTS INDEX 05
GREETINGS
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SERVICES UPDATES
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AIRCRAFT UPDATES
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PEOPLE BEHIND THE AIRCRAFT
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CUSTOMER STORY
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NEXT EVENTS
Follow us on Social Media
@EmbraerExecutiveJets
Publisher Luciana Meroni de Souza Fujiura
Marketing Senior Vice President Luciano Froes
Editor Daniel Bachmann
Collaborators
Writers Darren Shannon Alice Garwood Art Director Giulia Moliterno
Aliona Groh, Felipe Alfaia, Rodrigo Prego, Augusto Reis, Gislene Oliveira, Jacques Blondeau, Paul Rose, Breno Correa, Melissa Joyce, Edgar Rodrigues, Alvadi Serpa Junior, Ricardo Carvalhal, Emerson Leite, Paula Vilela, Tim Epping, Manuel Baret Photographer Erich Shibata
The Embraer Advantage is also available eletronically: www.embraerexecutivejets/newsletter
GREETINGS GREETINGS FROM FROM THE THE PRESIDENT PRESIDENT
My friends, Innovation is key to the success of any venture and in this issue of Embraer Advantage, you will find some shining examples of Embraer Executive Jets’ commitment to innovation, both in our operation and in our relationship with you. That relationship is core to our mission, and as our friends at Santa Adélia discuss in this issue, our efforts to exceed your expectations not only manifest themselves in our award-winning customer service or our class-defining aircraft but also through a deeper appreciation of your need and desire to succeed and our role in that success. We, too, are constantly striving to offer you the best aircraft in the industry and we are excited to unveil the next evolution in our Phenom family, the Phenom 100 EV, aircraft that introduces enhanced performance and innovations into the cockpit and cabin to ensure this remarkable jet remains the entry-level sector’s benchmark. Our drive to Rethink Convention also continues in our Legacy family with the launch of the Legacy 650E, aircraft that meets the growing demands of the larger jet sector while still offering the unparalleled value, performance, and high utilization, bringing the most unconventional feature to the market: a ten-year warranty; double that of its competitors. As this edition of Advantage illustrates, our commitment to Rethink Convention and challenge the status quo is as deep as our commitment to you.
Enjoy the issue.
Marco Tulio Pellegrini President and CEO, Embraer Executive Jets
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EMBRAER ADVANTAGE / AIRCRAFT
Phenom 100 EV - Commitment to the Entry-level Class When Embraer Executive Jets launched the Phenom 100 in 2008, we revolutionized the entry-level sector and introduced a standard of performance, efficiency and comfort that still is emulated in the industry. Since that launch, we have remained committed to delivering the best aircraft in the market and to ensure we meet your high standards we have introduced the latest evolution of our jet, the Phenom 100 EV.
The Phenom 100 EV cockpit will offer Embraer’s stateof-the-art Prodigy Touch flight deck—the same glass cockpit system that was introduced to the business aviation community in 2013 with Embraer’s classleading Phenom 300 light jet—and pilots are provided with new braking, deicing, vertical navigation, runway incursion and weather systems to improve operation and situational awareness.
With improved power from two upgraded FADECequipped Pratt & Whitney Canada engines, the Phenom 100 EV offers up to 10% more thrust, an impressive 405 knots high-speed cruise threshold and an additional 645lb of payload—89lb more than the closest rival—as well as shorter flight time to initial cruise.
Passengers, too, benefit from a redesigned, straightline main aisle and relocated power outlets offering USB charging that provide even more room in the aircraft’s benchmark cabin.
Flight tests conducted in September in Cochabamba, Bolivia also have confirmed the Phenom 100 EV’s dramatically improved hot and high performance.
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The first Phenom 100 EV is scheduled to enter service in the first half of 2017. Emirates Flight Training Academy, which trains commercial airline pilots, and Mexican premium business aviation services provider Across are launch customers.
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EMBRAER ADVANTAGE / AIRCRAFT
First Legacy 450 assembled in Melbourne takes flight flight first Legacy 450 assembled in Melbourne took flight flight on the fourth of October, performing as expected and successfully The first completing all flight flight test procedures. This aircraft is the third model to be assembled at the Company’s recently expanded Melbourne facility, where the Legacy 500 will also join the assembly line, in 2017. Melbourne’s aircraft assembly operations began in early 2011 with the Phenom 100, followed by the Phenom 300 in August 2012. In just over five five years, close to 200 Phenom jets have been delivered from this facility to customers across the U.S. and in 12 other countries. The Melbourne campus has grown to over 800 employees and 450,000 square feet of facilities, comprising the Customer Center with a mockup showroom and interior design studios, an assembly plant with two paint shops, the Customer Support base for North America, and the Embraer Engineering and Technology Center USA.
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EMBRAER ADVANTAGE / AIRCRAFT
Phenom Family reaches 700 th delivery milestone With your support we are bound for greatness and new milestones
THANK YOU
for being part of the Phenom Family.
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EMBRAER ADVANTAGE / AIRCRAFT
E2VS - The First Enhanced Flight Vision System for the Legacy 450 and Legacy 500 Pilots of our revolutionary Legacy 450 and Legacy 500 mid-light and midsize jets can now improve situational awareness and reduce workload during all phases of flight with the innovative Embraer Enhanced Vision System, or E2VS, the first enhanced flight vision system offered to the mid-light and midsize sectors. This compact, lightweight Head-up Display (HUD)— which incorporates the Rockwell Collins Head-up Guidance System (HGS-350) and the multi-spectral enhanced vision system (EVS-3000) recently certified by Brazilian, European and U.S. regulators—provides the same benefits previously offered only on much larger business jets, but at a fraction of the cost, size, and weight. In addition, E2VS can present SVS or EVS images on the HUD. Enabling operations at lower minima in low visibility conditions, E2VS enhances the aircraft’s capability allowing access to more restrictive airports during inclement weather. E2VS delivers the same symbology as conventional HUDs without the need for a bulky projector, cooling system or a separate, dedicated computer and provides a reliable, high-resolution image of a pilot’s environment that is capable of distinguishing LED ground lights not detectable by conventional EVS infrared cameras.
Learn more about E2VS
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EMBRAER
J E T O P E R AT O R S ASSOCI ATION
Whether you are an owner, operator, pilot of a Phenom 100, Phenom 300, Legacy 450, and Legacy 500, the Embraer Jet Operators Association has something of value for you.
WEBSITE
CONFERENCES
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Online Forum on topics ranging from Airframe, Cabin, and Engines to Operations and Performance.
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Digital Library of technical and experiential articles, checklists, service bulletins, and maintenance manuals.
The Embraer Jet Operators Association has teamed up with Embraer Executive Jets to present the annual PHENOMENAL conference featuring three days of pilot operational and safety briefings plus the very latest factory information on service bulletins, modifications, and upgrades on the airframe, engines, and avionics for your specific aircraft.
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Listing of companies that provide products and services to the Phenom and Legacy communities, including factory-authorized service centers.
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Comprehensive archived collection of presentations given at annual conferences.
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myPhenom, an iOS/Android flight planning application for computing weight and balance and takeoff, cruise, and landing performance.
ADVOCACY The collective voice of the hundreds of Members of the Association is heard and heeded by Embraer and engine, avionics, and major component and service suppliers.
For more, see www.EJOA.aero Contact Executive Director Mark Twombly at executivedirector@phenom.aero Tel: 239.565.9151
EMBRAER ADVANTAGE / AIRCRAFT
The Evolution of Reliability: The Legacy 650E Embraer’s entry into business aviation was marked by the introduction of the Legacy Executive—renamed Legacy 600 in 2005—a business jet based on the proven ERJ commercial aircraft platform, now with 26 million hours flown and a 99.5% dispatch reliability. In 2010, the Legacy 650 entered into service delivering even greater range, in addition to the renowned high utilization, high availability, and low operating costs.
year. At this year’s NBAA, we announced the newest evolution of this legendary aircraft: the Legacy 650E. Reaffirming its design for high utilization and reliability, the Legacy 650E brings the most unconventional feature on the market: a ten-year warranty; double that of its competitors. It also enhances flight operations with Autothrottle, Synthetic Vision System, and the iPad as an Electronic Flight Bag.
Popular among corporate flight departments, charter companies, and fractional ownership programs, Legacy 600/650 operators often log over 1,000 flight hours per
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EMBRAER ADVANTAGE / CUSTOMER STORY
Embraer and Santa Adélia: Shared values in excellence Story by Santa Adélia Director Norberto Bellodi In the near 60 years since our foundation, Usina Santa Adélia S/A has developed an expertise in the production of sugar, ethanol and electricity, all from the cultivation of sugar cane, and is a champion of producing agro-food and energy from renewable sources, with strict standards quality and sustainability.
Embraer as a test engineer for the Brasília program. We took delivery of a Phenom 100 in 2010 and during a visit to Embraer’s service center in Sorocaba, São Paulo state, to learn more about maintenance processes we were fortunate to learn about the P3E program.
Originally operating from a single facility in São Paulo state, in the past decade we have experienced tremendous growth and by adding a new plant in Pereira Barreto and by incorporating another in Sud Mennucci—both in the far west of Sao Paulo— we have tripled our production capacity and this year alone expect to cultivate more than 80,000 hectares of sugar cane to produce about 110,000 tons of sugar, 340,000 m3 of ethanol and 550,000 MWh of electricity.
Through P3E and its Kaizen process we identified our main opportunities and set priorities. From this, we created the VOAR program—which translates to “Fly” and is an acronym for Value the Operation and Augment Results—as well as programs for business excellence, leadership development and new systems architecture. We also plan to develop a training academy.
Such rapid growth created new demands on a company and in 2014 we started a development program with all our management called Excellence in Leadership. The theoretical learning and program development allowed us to establish a new management model based on the pillars of Strategy, People and Operations. However, it was necessary to create a project capable of supporting these pillars (especially operations) with consistent methodology and tools to seek improvements in our processes. Because of that, we realized we needed support from an outside consultant and fortunately Embraer’s commitment to the Value Stream system allowed us to benefit from its Embraer Enterprise Excellence Program, or P3E, a program that promotes continuous improvement, enhanced productivity and best practices.
Embraer also introduced us to the Lean Philosophy, with which we will achieve a leadership position in operational profitability in the sugar and energy sector as well as generating resources for growth. The fundamental success of our restructuring and P3E is the involvement of every single team member in the process of continuous improvement. And, by utilizing the potential of every one of our 3,500 colleagues we will maximize the remarkable improvements in agricultural yields and productivity as well as reductions in supply chain lead times and inventories that we have already seen. Excellence is a result of a continuous search for improvement. We are only at the beginning.
While our introduction to P3E happened by chance, our relationship with Embraer dates to the 1980s when Marcelo Bellodi, one of Santa Adélia’s founding family members, joined
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EMBRAER ADVANTAGE / SERVICES
Progress for Aircraft Enhancements Last year’s initiative to make our aircraft enhancements available in an online section of our website resulted in an overwhelmingly positive response. The specialized modifications teams at our Embraer facilities in Windsor Locks (KBDL), Fort Lauderdale (KFLL) and Mesa (KIWA) have experienced noticeable increases in customer visits
to implement improvements to both passenger comfort and aircraft performance. And our dedicated team at the Embraer Engineering and Technology Center (EETC) in Melbourne continues to focus on developing enhancements that elevate your flight experience and increase the value of your aircraft.
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Phenom 100 / Phenom 300
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up to
up to
TOTAL ENHANCEMENTS FROM JANUARY TO SEPTEMBER 2016
Legacy 500 / Legacy 600 / Legacy 650
Upgrades implemented at the following Embraer Service Centers: Mesa, AZ, Fort Lauderdale, FL, and Windsor Locks, CT
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EMBRAER ADVANTAGE / PEOPLE BEHIND THE AIRCRAFT
Designer-photographer sees beauty in details Interior designer Erich Shibata has experienced countless significant moments during his nine-year career with Embraer Executive Jets in São José dos Campos, Brazil. From meeting customers for the first time to watching the delivery of an aircraft he designed, he has had more than 1,000 “very important moments,” configuring more than 490 jets and traveling to more than 30 countries to assist customers during their spec process. About two years ago, Erich’s longtime photography hobby led to an additional role at Embraer as an aircraft photographer. Since then, his photos have appeared in publications throughout the world as well as other media. Recently, he shared his insights about photos he took of the two cutting-edge products: Embraer’s Legacy 500 and Porsche’s Macan. For Erich, the photo session was an opportunity to combine three of his passions: photography, aircraft and cars. The companies that manufacture these two innovative “machines” have a lot in common, he said. Both continually challenge themselves and redefine what’s possible, producing stunningly engineered machines or ‘pieces of art’ that can safely transport people, emotions and feelings. They make your life easier. You will be enjoying every moment of the trip.
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EMBRAER ADVANTAGE /
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All the details are well done and executed. For example, the wood craftsmanship on the Legacy 500 is something exceptional. On a Porsche, you also see the perfection concept all around – all the pieces inside the car are perfectly assembled.”
Erich said both the Legacy 500 and the Macan convey feelings of technology, success, safety and speed. In addition to the many positive attributes of the Legacy 500 and the Macan, Erich mentioned something else that impresses him about the two machines:
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The sound of the engines when you have the full power is amazing. It transmits a feeling that you don’t have limits, you could go wherever you want at the time and speed you want.”
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EMBRAER ADVANTAGE / SERVICES
Customer Service is a Priority for Embraer PreFlown Embraer Executive Jets has implemented a strategy to preserve and maintain the value of its fleet to ensure customers of its pre-owned aircraft are provided the same service and expertise as owners and operators of its new aircraft.
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WeWe believe pre-owned aircraft customers deservedeserve the highest believe pre-owned aircraft customers the level level of quality,” says Breno Executive Jets’ Senior highest of quality,” saysCorrea, Breno Embraer Correa, Embraer Executive of PreFlown Aircraft. “This applies not onlynot to the jet Jets’Vice VicePresident President of PreFlown Aircraft. “This applies only theyjetpurchase but to the process asprocess well as their full to the they purchase butacquisition to the acquisition as well ownership experience, regardless regardless of the price tag.” as their full ownership experience, of the price tag.” To guarantee the highest standards of service, Embraer PreFlown ensures the aircraft being traded in are mechanically sound, safe and airworthy and with the added support of programs like Embraer Executive Care, Embraer PreFlown customers can be assured of the aircraft’s care since it rolled off the production line. This is just the first step in bestowing PreFlown status to an aircraft. Depending on the aircraft’s age, condition and maintenance status, Correa’s team will complete minor touch ups from new engine covers and logbook binders to major maintenance, equipment enhancements, full interior refurbishments and partial or complete repainting.
Embraer PreFlown has even taken the philosophy of creating a new-aircraft-like experience in a pre-owned aircraft transaction to a higher level–the Personalized PreFlown Aircraft. Not every Embraer PreFlown aircraft is a candidate for this program, but given the right aircraft, a buyer may enjoy personalizing their pre-owned jet, which is common practice when ordering a new aircraft, but now available at a pre-owned aircraft price. As with a new aircraft purchase, there is a baseline specification associated with the advertised price. The aircraft may be further enhanced with the addition of optional equipment. Aircraft specification sessions are held at the Embraer Executive Jets Design Studio, at its Customer Center, in Melbourne, Florida, where avionics specialists, interior designers, and exterior paint graphic artists assist in transforming the customer’s vision into reality.
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You can also rest assured that your Personalized PreFlown aircraft will come with some of those new aircraft attributes: initial flight training, CAMP, FlyEmbraer, book revision service, and engine and airframe programs,” says Correa.
Breno Correa, Senior Vice President of PreFlown Aircraft
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EMBRAER ADVANTAGE / SERVICES
West Star Partnership Solidifies Phenom Landing Gear MRO Network As part of our continued effort to offer unparalleled service to our Phenom operators we have partnered with MRO expert West Star Aviation to offer our North American operators full landing gear support—including manufacturer warranty repair, overhauls, AOG and engineering services—at facilities in Grand Junction, Colorado and Chattanooga, Tennesse. The addition of West Star Aviation maintains the high standards of support expected by our customers and fully integrates into a new network that also will offer our North
American Phenom operators full landing gear support at Embraer Aircraft Maintenance Services’ base in Nashville, Tennesse. These three U.S. facilities bolster a network that also delivers landing gear support for our Phenom operators in Asia, Europe and the Middle East from an OGMA facility in Portugal and across South America from an Embraer facility in Brazil.
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EMBRAER ADVANTAGE / SERVICES
Global Logistics Support Improvements and Expansion Every member of the Embraer Executive Jets team strives to exceed our customers’ expectations, and we have placed a considerable focus on ensuring we meet this goal in Customer Support. This effort has clearly resonated with you and we are thankful for being ranked #1 in both AIN’s and Pro Pilot’s 2016 Customer Satisfaction survey. This vote of confidence motivates us to further improve our services and this year we have made great strides in our logistical support. Under partnership agreements with DHL and FedEx, we have expanded our global support network and fully integrated our central logistics hub in Memphis, Tennesse, all for a dedicated operation exclusive to our executive aviation owners and operators.
This global network now offers immediate access to 93% of all available parts, up from 81% four years ago, as well as guaranteed parts shipment in just 45 minutes. Customers in Europe and the Middle East now place Next Business Day Orders (NBD) out of Brussels up to 10pm.” But this is only the beginning. Starting early next year we will increase our global footprint with new operations in Singapore, Dubai, New York and Paris and implement new parts planning and repair management systems to ensure even greater support for every member of our Executive Jets family.
IMPROVEMENTS INCREASED STOCK AVAILABILITY
NEXT FLIGHT OUT PERFORMANCE FROM 2+ HOURS TO 45 MIN NEXT FLIGHT OUT SHIPMENTS (NFO)
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DEDICATED GLOBAL OPERATION TO EXECUTIVE AVIATION CUSTOMERS
FOOTPRINT ENHANCEMENTS LAS VEGAS FULLY INTEGRATED WITH CENTRAL HUB
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DID YOU KNOW?
CONTACT CENTER EXECUTIVE JETS A dedicated team of qualified technicians provides worldwide support around the clock. Based at our headquarters in São José dos Campos, SP - Brazil, our Customer Support Contact Center offers assistance when and where you need it.
CUSTOMER REQUEST
DIAGNOSIS & EVENT COORDINATION
CONTACT CENTER
PRODUCT SUPPORT SURVEY Top rated four years in a row
AOG EVENTS
Worldwide performance
RETURN TO SERVICE
PROVIDE SOLUTION
60%
85%
95%
within 24 hours
within 48 hours
response time for full MRT plan within 90 minutes
10,000
Contact center calls are answered within
Interactions per month with customers, Service Centers and FSR
1,000+ AIRCRAFT
670+ CUSTOMERS
7
seconds
E-mails are answered within
15
minutes
60+ COUNTRIES
SUPPORTING YOU IN YOUR JOURNEY Contact us contact.center@embraer.com Toll Free Worldwide, where available (+800) 4546-3243 / USA & Canada 1 888 362-2648 / Brazil 0800 704 1099
EMBRAER ADVANTAGE / SERVICES
PHENOM 300 AROUND THE WORLD
Colibri around the world
A new evolution arrived in July when Embraer Executive Jets • Greater passenger comfort with a redesigned floor sill, introduced a series of significant improvements to the entryfeaturing a straight line design to increase the aisle area, level Phenom 100 at EAA AirVenture in Oshkosh, Wisconsin. along with relocated power outlets with USB chargers. The first leg of their journey began in France on Ever since he was a child, Philippe Lacrosse The evolved Phenom 100 will enter the market in the first The clean-sheet Phenom 100 continues to offer a October 21 and ended in Morocco on had always dreamed of becoming a pilot. half of 2017. remarkably comfortable largest-in-class cabin, along with November 2. Throughout their trip, they will Soon after earning his pilot license, his passion the largest baggage compartment and windows in its share their experiences with us through their flying transformed into an opportunity to Its newfor features include: segment, providing abundant natural light. blog: discover the world with his family aboard their • Modified engines offerColibri. more speed and up to 15 perAnd even with its performance enhancements, the Phenom 300,that named cent greater thrust at hot-and-high airports, which equates Phenom 100’s engines still offer the same low, best-in-class www.embraerexecutivejets.com/ to moreThe range and a first faster time operating and maintenance costs that made the aircraft so Phenom300-around-the-world family’s trip wastoininitial Aprilcruise 2013,altitude. when The result is a significantly improved range from some of the desirable when it entered service in 2008. they flew from Paris to the Maldives, where he world’s most challenging airports. was told his aircraft was the first Phenom to • A new avionics – the land on thesuite island. Thestate-of-the-art Lacrosse familyProdigy has notTouch, based on Garmin’s G3000 that improves stopped flying since– then, and nowsituational they are benefits withpreparing three large touchscreen displays and tohigh-resolution fly around the globe. more capable weather radar.
France
Italy
Morocco Egypt
Ethiopia
Ivory Coast Congo
Tanzania Nambia
Zimbabwe
South Africa
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DID YOU KNOW?
Check out the posts, images, and videos. Join us in this adventure.
www.embraerexecutivejets.com/Phenom300-around-the-world
AVIONIC MANDATES ARE COMING. ARE YOU READY? Embraer Executive Jets provides service bulletins in order to ensure your compliance for coming mandates. Preserve access to airspace, update your aircraft systems!
BE AWARE OF UPCOMING MANDATES!
ADS-B OUT A cornerstone of next generation air traffic management
systems,
Automatic
Dependent
Surveillance Broadcast is a safe, efficient and accurate technology that improves air traffic control in congested airspace.
DEC/16
JAN/18
2020
HONG KONG TAIWAN
INDONESIA
USA EUROPE
For more information about mandate deadlines and available service bulletins please contact us. A team of experts is waiting for you.
Mike Davis
Bruno Vilarinho
SĂŠbastien Albouy
Elton Luiz de Lima
Michael Wang
North America & Caribbean
Central and South America
Europe, Middle East, Africa
Asia Pacific
China, Hong Kong and Macao
elton.lima@embraer.com.br +65 6734 4321
chao.wang@bjs.embraer.com +86 18513785009
mike.davis@embraer.com bruno.vilarinho@embraer.com.br salbouy@embraer.fr +33 (0) 1 7425 6096 +55 15 2101 5009 (860) 804 4558
EMBRAER ADVANTAGE / NEXT EVENTS
Next Events Airshow China November 1 - 6
Zhuhai - China
EEOC Dubai December 5
Dubai - UAE
Middle East Business Aviation December 6 - 8
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Dubai - UAE
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DID YOU KNOW?
IS GOOD EVER GOOD ENOUGH? If an Embraer executive jet feels like nothing you’ve experienced before, that’s because there was nothing like it before. In short, our executive aircraft are the tangible manifestation of our culture of constant improvement and unconventional thinking. You’ll notice it in the details. Feel it in ergonomics. And hear it in cabins that maintain amazing levels of quiet at every altitude. We’re not for those who are comfortable with the status quo—but rather, for those who consider that the starting point.
Rethink Convention.
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