SANCTUARY OF SILVERADO
Michelle Cole
Dear Michelle,
As the seasons transition and we prepare for an extremely busy high season, I want to share some key updates and initiatives with you.
September Booking Trends & Looking Ahead
We observed a slight slowdown in bookings for the first three weeks of September, shifting from an average of 3 bookings per day in August to 1 booking every 4 days. However, the last week has seen a significant acceleration, particularly for the Christmas/New Year period. As Ikon passes arrive in mailboxes and news of early snowfall spreads, we anticipate a surge in high-season bookings.
Last-Minute Bookings
We continue to see strong last-minute bookings, primarily from Denver residents, and our dog-friendly properties remain consistently booked. We're proud to report that our last-minute-shoulder-season bookings are achieving higher Average Daily Rates (ADR) than some neighboring properties managed by other companies are getting in the high season.
Marketing Innovation & Expanding Reach
My directive to the team has been to outperform on traditional marketing platforms like Airbnb and VRBO. I'm pleased to share that Elysian properties consistently rank in top positions, demonstrating our commitment to maximizing your visibility. To further expand our reach, we're embracing innovative marketing strategies. We've curated partnerships with 4 social media influencers who will be featuring several of our properties between now and mid-December. Additionally, we're piloting a new paid advertising platform with a technology startup, initially focusing on two properties with the goal of expanding based on performance.
Over the past few months, we've been conducting A/B testing on listing photos to identify what resonates most with potential guests. Our findings reveal that cover photos showcasing a mix of elements, particularly fire and water features, perform exceptionally well. Images featuring fire pits, near hot tubs or with the majestic mountains as a backdrop also tend to capture attention and drive bookings. If you're interested in enhancing your property with a similar feature, we'd be happy to provide guidance and resources.
Value-Added Partnerships & Guest Experience
We're forging strategic partnerships with service providers to enhance the guest experience and drive revenue for both you and Elysian. One such partnership is with Ski Butlers, offering high-end equipment rentals with inhome fittings and convenient slope-side ski storage. As a valued partner, you can take advantage of special offers from Ski Butlers, including discounted rentals and free demos. We'll also be sharing a portion of the revenue generated through this partnership with you.
Growing Our Team & Investing in Our People
We continue to expand our team and are currently focused on scaling our cleaning operations. We're proud to offer our housekeepers a unique compensation model that includes a generous salary and benefits, setting a new standard in Grand County. We believe our cleaning and maintenance team are the backbone of Elysian, and they deserve to be compensated and cared for accordingly. If you know of anyone who might be interested in joining our team, we encourage you to make an introduction.
Picture Perfect: Insights into Cover Photo Performance
Growing with Intention
I want to express my sincere gratitude to all of our partners who have been so enthusiastic about their experience thus far with Elysian. Your positive feedback and referrals have fueled a tremendous surge of interest from other property owners. While I'm thrilled with this momentum and eager to help as many owners as possible, I'm also committed to growing carefully and with intention. This means carefully selecting the properties we manage and the partners we collaborate with to ensure we can consistently deliver exceptional service and results. In recent weeks, we've actually declined 2-3 times more properties than we've taken on, prioritizing quality and alignment over rapid expansion.
We're incredibly excited about these developments and the future of Elysian. Our dedicated team, combined with our commitment to innovation and guest satisfaction, will continue to drive exceptional results for your investment. As always, I encourage you to reach out to me with questions or feedback. I deeply value your partnership and appreciate your trust in Elysian.
Sincerley,
Paul Burke
Paul Burke
Your September 2024 Overview
Sanctuary of Silverado
Listing Performance
Please note we implemented new tracking software on 7/23.
How to Read Reports:
1st-page impressions: Search impressions are the number of distinct people who saw your listings on the first page of search results
Clickthrough: A click-through” happens when a user goes from seeing the listing on the search results page and then clicks to go to your listing.
Conversion Rate: conversion rate is the average daily number of distinct visitors who viewed your listing in search and then booked.
Listing Views: Number of visitors to your listing page.
Wishlist: Wishlist additions is the average number of times your listings are added to guest wishlists.
Green Upward Arrows: Areas where the listing is overperforming.
Red Downward Arrows: Areas where the listing is underperforming and improvement is needed.
We use this information to identify the stages where optimization for your property is needed.
Cleaning Report
Sanctuary at Silverado
Wednesday, October 16, 2024
490 Kings Crossing Road
Winter Park, COLORADO 80482
Paul Burke
78321 US 40
Winter Park 80482
Condition
Interior
Condition Good
Carpet/rug
Yes / No Yes
Is there a broom/dust pan?
Yes / No Yes
Is there a Swiffer mop with a clean pad?
Yes / No Yes
Is there a vacuum?
Count 0
Pool Towels
Kitchen
E
Checklist
Clean all surfaces
Ensure that all dishes in the cabinets and drawers are clean.
Clean inside/outside of cabinets and drawers
Empty trash can and replace with new bags
Restock Sojo
Clean all baseboards/doors
Clean window/glass doors
Vacuum and mop floors
Refill guest all-purpose spray bottle
remove any grocery bags
Photo
Photo of completed kitchen -Under all furniture -Inside all Cabinets and drawers
Dishwasher
E 9 0 4 Checklist
Empty all dishes
Make sure door closes tightly
Fill rinse aid
Clean and polish outside with stainless polish
Range Hood
E 9 0 4 Checklist
Remove the filters and thoroughly clean them with oven cleaner.
Polish all stainless steel and glass.
Ensure all lights and fans are working properly
Stove Top
Checklist
Clean thoroughly
Test all burners
Oven / Range
E 9 0 4 Checklist
Ensure the interior is clean. If necessary and time permits, initiate a self-cleaning cycle.
Polish Outside removing knobs.
Refrigerator
E
0 4 Checklist
Remove all food and clean shelves/drawers
Wipe down front of fridge (use stainless cleaner)
Make sure temperature is on a normal setting and filter does not need to be changed
Photo
Empty Fridge and Freezer
Checklist
Wipe down front and back
Remove and clean tray
Make sure all buttons function properly
Photo
Clean inside of microwave
Toaster
E 9 0 4 Checklist
Remove all crumbs
Wipe under toaster
Polish toaster
Garbage Disposal
E 9 0 4 Checklist
Utilize a scrub brush to clean the rubber seal and the interior of the disposal unit.
Run with dish soap to make sure all food and debris is gone and smells fresh.
Sink
E 9 0 4 Checklist
Scrub sink with a magic eraser, rinse, polish
Living Room
E
4 Checklist
Ensure all lights and the TV are functioning by testing them.
High dusting ceiling fans, light fixtures and cobwebs around ceiling.
Dust all wall decor and fixtures. Straighten picture frames.
Dust thoroughly under everything and on all surfaces.
Clean sliding glass doors/tracks.
Clean all baseboards/doors
Clean windows/glass doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Photo
Picture of completed Living room with all lights on. -Under all furniture -Several angles of the roomFloor Level
Couch
E 9 0 4 Checklist
Remove all cushions and vacuum
Vacuum cushions and replace with decorative pillows neatly
Sleeper Sofa
E 9 0 4 Checklist
Open and check sheets/mattress pad
Replace sheets, pillows and blankets on sofa
Photo
Capture an image of a freshly made bed.
Dining Room
E
4 Checklist
Dust all furniture
Dust chandelier and lighting
Clean all table and chairs
Clean windows/glass doors
Clean baseboards
When dusting, keep an eye out for spots on the walls.
Vacuum and mop floors
Photo
Photo of clean dining room with all lights on -Clean chandelier -Clean chairs -Clean Table -Floor Level under furniture
Bedroom 1
E
Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?
Yes / No Yes
Dressers Empty?
Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E
0 4 Checklist
Bedroom 2
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?
Yes / No Yes
Dressers Empty?
Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room
Bed
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.
Bathroom 1
E 9 0 4 Checklist
High dust around ceiling for cobwebs and vent fan
Dust all wall decor
Put out clean towels (1.5 per person unit sleeps) and bath mat.
Clean all baseboards/doors
Clean interior windows
Vacuum and mop
Yes / No Yes
Amenities have been replaced? One toilet paper on roll, two backups, and sojo.
Count 4
Bath Towels - one per person
Count 2
Hand Towels - One per person
Count 2
Washcloth- 2 per person
Count 1
Bathmat - 1 per bathroom
Count 2
Refresh Cloth- 2 per bathroom
Photo
Photo of Cleaned bathroom with all lights on(refer to profile)
Shower/Bathtub
E 9 0 4 Checklist
Clean, scrub and sanitize
Clean any glass shower
Make sure there is no mildew or mold on shower
Ensure shower head is working and tub drains
Toilet
E 9 0 4 Checklist
Clean, scrub and sanitize
Check for any leaks
Flush to ensure no slow flushing or broken plumbing
Put toilet seat down
Check for loose toilet seat (tighten if necessary)
Ensure that a toilet brush is available and that it is clean.
Hand mop the area surrounding the toilet base thoroughly.
Sink
E 9 0 4 Checklist
Clean, scrub and sanitize
Make sure that hot and cold water works and sink drains
Polish faucet
Check for any leaks
Polish mirror
Hair Dryer
Yes / No Yes
Is hair dryer available?
Bathroom 2
E 9 0 4 Checklist
High dust around ceiling for cobwebs and vent fan
Dust all wall decor
Put out clean towels (1.5 per person unit sleeps) and bath mat.
Clean all baseboards/doors
Clean interior windows
Vacuum and mop
Yes / No Yes
Amenities have been replaced? One toilet paper on roll, two backups, and sojo.
Count 4
Bath Towels - one per person
Count 2
Hand Towels - One per person
Count 2
Washcloth- 2 per person
Count 1
Bathmat - 1 per bathroom
Count 2
Refresh Cloth- 2 per bathroom
Photo
Photo of Cleaned bathroom with all lights on(refer to profile)
Shower/Bathtub
E 9 0 4 Checklist
Clean, scrub and sanitize
Clean any glass shower
Make sure there is no mildew or mold on shower
Ensure shower head is working and tub drains
Toilet
E 9 0 4 Checklist
Clean, scrub and sanitize
Check for any leaks
Flush to ensure no slow flushing or broken plumbing
Put toilet seat down
Check for loose toilet seat (tighten if necessary)
Ensure that a toilet brush is available and that it is clean.
Hand mop the area surrounding the toilet base thoroughly.
Sink
E 9 0 4 Checklist
Clean, scrub and sanitize
Make sure that hot and cold water works and sink drains
Polish faucet
Check for any leaks
Polish mirror
Hair Dryer
Yes / No Yes Is hair dryer available?
Laundry Room
Yes / No Yes
Laundry soap?
Washer/Dryer
E 9 0 4 Checklist
Make sure both are empty
Clean lint trap
Leave washer door/lid open to prevent mildew
Condition Good
Ensure there is no odor. If there is, run an empty cycle with bleach.
Exterior
Checklist
Rooftop is cleared from snow
Rooftop heat is turned off
Condition Good
Rooftop is in good condition with no damages
E 9 0 4 Checklist
Sweep
E 9 0 4 Checklist
Heated Rooftop is taken care of
E 9 0 4 Checklist
Wipe down all furniture and return to correct place
Cover the patio furniture with its designated cover.
Patio Furniture