SANCTUARY OF SILVERADO
Michelle Cole
Dear Michelle,
At Elysian, we're committed to continuous improvement and exceeding your expectations. That's why we're excited to announce an updated monthly maintenance program designed to keep your property in pristine condition and prevent potential issues.
Proactive Property Care:
Our dedicated team of handymen will conduct a thorough monthly inspection of your home, addressing everything from minor repairs and touch-ups to preventative maintenance tasks.
This includes:
Safety First
Testing smoke detectors, carbon monoxide detectors, and fire extinguishers.
Interior & Exterior Appliance Functionality
Inspecting walls, ceilings, windows, and outdoor spaces for any signs of damage or wear.
Testing all appliances, checking for leaks, and cleaning essential components like range hoods and garbage disposals.
Bathroom & Kitchen Maintenance
Inspecting and cleaning drains, checking for leaks, and ensuring proper ventilation.
Smart Home & Technology
Testing smart home devices, TVs, electric blinds, and thermostats for optimal functionality.
Seasonal Care
Performing seasonal tasks like sprinkler system blowouts, winterizing, and gutter cleaning.
We've developed a comprehensive 81-point checklist to ensure no detail is overlooked. This proactive approach not only maintains the beauty and value of your property but also enhances the guest experience, leading to positive reviews and repeat bookings.
Marketing & Social Media Success
We're thrilled with the results of our recent social media influencer campaign! It generated a significant increase in direct bookings and provided us with stunning lifestyle photos that we're currently testing on various listings. If these photos prove successful, we'll be incorporating them into more of our properties. Stay tuned for more exciting influencer collaborations in November!
Ahead to November
We're coming off a strong October, which is typically a slower month in Winter Park. This success is a testament to our proactive management and the appeal of our luxury properties, with one of our listings even achieving the highest ADR and occupancy in all of Winter Park!
However, November tends to be a slightly slower period. Our competitive set currently shows an average occupancy rate of 19% for November. Most bookings were made well in advance (91+ days) at an average daily rate (ADR) of $346, which is below the rates we typically set for our luxury properties.
Looking
Despite this, we remain optimistic and anticipate a continued trend of lastminute bookings as we get closer to November. To capture these bookings and maximize your property's occupancy, we're focusing on:
Targeted Promotions
Offering enticing deals and packages to attract last-minute travelers.
Social Media Engagement
Increasing our social media presence and running targeted ads to reach potential guests.
Channel Partner Promotions
Collaborating with our channel partners (like travel agents and concierge services) to promote your property to their exclusive clientele.
We're also actively working to enhance your property's appeal and visibility through updated photos, compelling descriptions, and strategic marketing efforts. We're confident that these efforts will attract discerning travelers and drive strong bookings, even during the shoulder season.
As always, we appreciate your partnership and welcome your feedback.
Sincerley, Paul Burke
Paul Burke
Your October 2024 Overview
Sanctuary of Silverado
Listing Performance
Please note we implemented new tracking software on 7/23.
How to Read Reports:
1st-page impressions: Search impressions are the number of distinct people who saw your listings on the first page of search results
Clickthrough: A click-through” happens when a user goes from seeing the listing on the search results page and then clicks to go to your listing.
Conversion Rate: conversion rate is the average daily number of distinct visitors who viewed your listing in search and then booked.
Listing Views: Number of visitors to your listing page.
Wishlist: Wishlist additions is the average number of times your listings are added to guest wishlists.
Green Upward Arrows: Areas where the listing is overperforming.
Red Downward Arrows: Areas where the listing is underperforming and improvement is needed.
We use this information to identify the stages where optimization for your property is needed.
