

TRADEMARK VIEWS
James Parkerson



Dear James,
At Elysian, we're committed to continuous improvement and exceeding your expectations. That's why we're excited to announce an updated monthly maintenance program designed to keep your property in pristine condition and prevent potential issues.
Proactive Property Care:
Our dedicated team of handymen will conduct a thorough monthly inspection of your home, addressing everything from minor repairs and touch-ups to preventative maintenance tasks.
This includes:
Safety First
Testing smoke detectors, carbon monoxide detectors, and fire extinguishers.
Interior & Exterior Appliance Functionality
Inspecting walls, ceilings, windows, and outdoor spaces for any signs of damage or wear.
Testing all appliances, checking for leaks, and cleaning essential components like range hoods and garbage disposals.

Bathroom & Kitchen Maintenance
Inspecting and cleaning drains, checking for leaks, and ensuring proper ventilation.
Smart Home & Technology
Testing smart home devices, TVs, electric blinds, and thermostats for optimal functionality.
Seasonal Care
Performing seasonal tasks like sprinkler system blowouts, winterizing, and gutter cleaning.
We've developed a comprehensive 81-point checklist to ensure no detail is overlooked. This proactive approach not only maintains the beauty and value of your property but also enhances the guest experience, leading to positive reviews and repeat bookings.

Marketing & Social Media Success
We're thrilled with the results of our recent social media influencer campaign! It generated a significant increase in direct bookings and provided us with stunning lifestyle photos that we're currently testing on various listings. If these photos prove successful, we'll be incorporating them into more of our properties. Stay tuned for more exciting influencer collaborations in November!


Ahead to November

We're coming off a strong October, which is typically a slower month in Winter Park. This success is a testament to our proactive management and the appeal of our luxury properties, with one of our listings even achieving the highest ADR and occupancy in all of Winter Park!
However, November tends to be a slightly slower period. Our competitive set currently shows an average occupancy rate of 19% for November. Most bookings were made well in advance (91+ days) at an average daily rate (ADR) of $346, which is below the rates we typically set for our luxury properties.
Looking

Despite this, we remain optimistic and anticipate a continued trend of lastminute bookings as we get closer to November. To capture these bookings and maximize your property's occupancy, we're focusing on:
Targeted Promotions
Offering enticing deals and packages to attract last-minute travelers.
Social Media Engagement
Increasing our social media presence and running targeted ads to reach potential guests.
Channel Partner Promotions
Collaborating with our channel partners (like travel agents and concierge services) to promote your property to their exclusive clientele.
We're also actively working to enhance your property's appeal and visibility through updated photos, compelling descriptions, and strategic marketing efforts. We're confident that these efforts will attract discerning travelers and drive strong bookings, even during the shoulder season.
As always, we appreciate your partnership and welcome your feedback.
Sincerley, Paul Burke
Paul Burke
Your October 2024 Overview

Listing Performance
Please note we implemented new tracking software on 7/23.
How to Read Reports:
1st-page impressions: Search impressions are the number of distinct people who saw your listings on the first page of search results
Clickthrough: A click-through” happens when a user goes from seeing the listing on the search results page and then clicks to go to your listing.
Conversion Rate: conversion rate is the average daily number of distinct visitors who viewed your listing in search and then booked.
Listing Views: Number of visitors to your listing page.
Wishlist: Wishlist additions is the average number of times your listings are added to guest wishlists.
Green Upward Arrows: Areas where the listing is overperforming.
Red Downward Arrows: Areas where the listing is underperforming and improvement is needed.
We use this information to identify the stages where optimization for your property is needed.







Cleaning Report
Trademark Views
Friday, October 11, 2024
52 Trademark Drive
Winter Park, CO 80482
Paul Burke
78321 US 40
Winter Park 80482
Action Items and Reported Tasks
Need to order stove top trays

Condition
Interior Condition Good Carpet/rug
Yes / No Yes Is

Is there a vacuum?
Count 10 Pool Towels
Checklist
Clean all surfaces
Ensure that all dishes in the cabinets and drawers are clean.
Clean inside/outside of cabinets and drawers
Empty trash can and replace with new bags
Restock Sojo
Clean all baseboards/doors
Clean window/glass doors
Vacuum and mop floors
Refill guest all-purpose spray bottle
remove any grocery bags






Photo
Photo of completed kitchen -Under all furniture -Inside all Cabinets and drawers
E 9 0 4 Checklist
Empty all dishes
Make sure door closes tightly
Fill rinse aid
Clean and polish outside with stainless polish


Range Hood
E 9 0 4 Checklist
Remove the filters and thoroughly clean them with oven cleaner.
Polish all stainless steel and glass.
Ensure all lights and fans are working properly

Stove Top
E 9 0 4 Checklist
Clean thoroughly
Test all burners

Oven / Range
E 9 0 4 Checklist
Ensure the interior is clean. If necessary and time permits, initiate a self-cleaning cycle.


Refrigerator
E 9 0 4 Checklist
Remove all food and clean shelves/drawers
Wipe down front of fridge (use stainless cleaner)
Make sure temperature is on a normal setting and filter does not need to be changed
Photo
Empty Fridge and Freezer


Microwave
E 9 0 4 Checklist
Wipe down front and back
Remove and clean tray
Make sure all buttons function properly
Photo
Clean inside of microwave


Toaster
E 9 0 4 Checklist
Remove all crumbs
Wipe under toaster
Polish toaster


Garbage Disposal
E 9 0 4 Checklist
Utilize a scrub brush to clean the rubber seal and the interior of the disposal unit.
Run with dish soap to make sure all food and debris is gone and smells fresh.
Sink
E 9 0 4 Checklist
Scrub sink with a magic eraser, rinse, polish

Living Room
E 9 0 4 Checklist
Ensure all lights and the TV are functioning by testing them.
High dusting ceiling fans, light fixtures and cobwebs around ceiling.
Dust all wall decor and fixtures. Straighten picture frames.
Dust thoroughly under everything and on all surfaces.
Clean sliding glass doors/tracks.
Clean all baseboards/doors
Clean windows/glass doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Picture of completed Living room with all lights on. -Under all furniture -Several angles of the roomFloor Level

Couch
E 9 0 4 Checklist
Remove all cushions and vacuum
Vacuum cushions and replace with decorative pillows neatly
Dining Room
E 9 0 4 Checklist
Dust all furniture
Dust chandelier and lighting
Clean all table and chairs
Clean windows/glass doors
Clean baseboards
When dusting, keep an eye out for spots on the walls.
Vacuum and mop floors
Photo
of clean dining room with all lights on -Clean chandelier -Clean chairs -Clean Table -Floor Level under furniture

Bedroom 1
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Photo
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?

Yes / No Yes
Dressers Empty?

Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room

E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Photo
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.

Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.

Bedroom 2
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?

Yes / No Yes
Dressers Empty? Photo

Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room

E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.

Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.

Bedroom 3
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?

Dressers Empty?

Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room

Bed
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.
Bedroom
4
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working

Yes / No Yes
Are closets empty and organized?

Yes / No Yes
Dressers Empty?

Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room

Photo
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.
Bedroom 5
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?

Yes / No Yes
Dressers Empty?

Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room

Bed
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.
Bathroom
E 9 0 4 Checklist
High dust around ceiling for cobwebs and vent fan
Dust all wall decor
Put out clean towels (1.5 per person unit sleeps) and bath mat.
Clean all baseboards/doors
Clean interior windows
Vacuum and mop
Amenities have been replaced? One toilet paper on roll, two backups, and sojo.
Count 2
Bath Towels - one per person
Count 2
Hand Towels - One per person
Count 2
Washcloth- 2 per person
Count 1
Bathmat - 1 per bathroom
Count 2
Refresh Cloth- 2 per bathroom
Photo
Photo of Cleaned bathroom with all lights on(refer to profile)

Shower/Bathtub
Checklist
Clean, scrub and sanitize
Clean any glass shower
Make sure there is no mildew or mold on shower
Ensure shower head is working and tub drains

Checklist
Clean, scrub and sanitize
Check for any leaks
Flush to ensure no slow flushing or broken plumbing
Put toilet seat down
Check for loose toilet seat (tighten if necessary)
Ensure that a toilet brush is available and that it is clean.
Hand mop the area surrounding the toilet base thoroughly.





Sink
E
Checklist
Clean, scrub and sanitize
Make sure that hot and cold water works and sink drains
Polish faucet
Check for any leaks
Polish mirror

Hair Dryer
Yes / No No
Is hair dryer available?
Laundry Room
Yes / No No
Laundry soap?
Washer/Dryer
E 9 0 4 Checklist
Make sure both are empty
Clean lint trap
Leave washer door/lid open to prevent mildew
Condition Good
Ensure there is no odor. If there is, run an empty cycle with bleach.
Exterior
E
Checklist
Rooftop is cleared from snow
Rooftop heat is turned off

Condition Good
Rooftop is in good condition with no damages
Checklist Sweep
Checklist
Heated Rooftop is taken care of

E 9 0 4 Checklist
Clean grill
Check propane tank.
Condition Good
Overall condition of the grill
Photo
Photo of clean grill

Furniture
E 9 0 4 Checklist
Wipe down all furniture and return to correct place
Cover the patio furniture with its designated cover.
Patio