ROCKY MOUNTAIN RETREAT
JJ Mazzo
Dear JJ,
At Elysian, we're committed to continuous improvement and exceeding your expectations. That's why we're excited to announce an updated monthly maintenance program designed to keep your property in pristine condition and prevent potential issues.
Proactive Property Care:
Our dedicated team of handymen will conduct a thorough monthly inspection of your home, addressing everything from minor repairs and touch-ups to preventative maintenance tasks.
This includes:
Safety First
Testing smoke detectors, carbon monoxide detectors, and fire extinguishers.
Interior & Exterior
Inspecting walls, ceilings, windows, and outdoor spaces for any signs of damage or wear.
Appliance Functionality
Testing all appliances, checking for leaks, and cleaning essential components like range hoods and garbage disposals.
Bathroom & Kitchen Maintenance
Inspecting and cleaning drains, checking for leaks, and ensuring proper ventilation.
Smart Home & Technology
Testing smart home devices, TVs, electric blinds, and thermostats for optimal functionality.
Seasonal Care
Performing seasonal tasks like sprinkler system blowouts, winterizing, and gutter cleaning.
We've developed a comprehensive 81-point checklist to ensure no detail is overlooked. This proactive approach not only maintains the beauty and value of your property but also enhances the guest experience, leading to positive reviews and repeat bookings.
Marketing & Social Media Success
We're thrilled with the results of our recent social media influencer campaign! It generated a significant increase in direct bookings and provided us with stunning lifestyle photos that we're currently testing on various listings. If these photos prove successful, we'll be incorporating them into more of our properties. Stay tuned for more exciting influencer collaborations in November!
Ahead to November
We're coming off a strong October, which is typically a slower month in Winter Park. This success is a testament to our proactive management and the appeal of our luxury properties, with one of our listings even achieving the highest ADR and occupancy in all of Winter Park!
However, November tends to be a slightly slower period. Our competitive set currently shows an average occupancy rate of 19% for November. Most bookings were made well in advance (91+ days) at an average daily rate (ADR) of $346, which is below the rates we typically set for our luxury properties.
Looking
Despite this, we remain optimistic and anticipate a continued trend of lastminute bookings as we get closer to November. To capture these bookings and maximize your property's occupancy, we're focusing on:
Targeted Promotions
Offering enticing deals and packages to attract last-minute travelers.
Social Media Engagement
Increasing our social media presence and running targeted ads to reach potential guests.
Channel Partner Promotions
Collaborating with our channel partners (like travel agents and concierge services) to promote your property to their exclusive clientele.
We're also actively working to enhance your property's appeal and visibility through updated photos, compelling descriptions, and strategic marketing efforts. We're confident that these efforts will attract discerning travelers and drive strong bookings, even during the shoulder season.
As always, we appreciate your partnership and welcome your feedback.
Sincerley, Paul Burke
Paul Burke
Your October 2024 Overview
Rocky Mountain Retreat
Listing Performance
Please note we implemented new tracking software on 7/23.
How to Read Reports:
1st-page impressions: Search impressions are the number of distinct people who saw your listings on the first page of search results
Clickthrough: A click-through” happens when a user goes from seeing the listing on the search results page and then clicks to go to your listing.
Conversion Rate: conversion rate is the average daily number of distinct visitors who viewed your listing in search and then booked.
Listing Views: Number of visitors to your listing page.
Wishlist: Wishlist additions is the average number of times your listings are added to guest wishlists.
Green Upward Arrows: Areas where the listing is overperforming.
Red Downward Arrows: Areas where the listing is underperforming and improvement is needed.
We use this information to identify the stages where optimization for your property is needed.
Cleaning Report
Rocky Mountain Retreat
Monday, October 28, 2024
68 Ramble Lane
Winter Park, COLORADO 80482
Paul Burke
78321 US 40
Winter Park 80482
Action Items and Reported Tasks
Stuck drain
Bunk room bathroom
The pully was jammed and polish was scraping off Condition
Yes / No Yes
Is there a Swiffer mop with a clean pad?
Yes / No Yes
Is there a vacuum?
Count 10
Towels
4 Checklist
Clean all surfaces
Ensure that all dishes in the cabinets and drawers are clean.
Clean inside/outside of cabinets and drawers
Empty trash can and replace with new bags
Restock Sojo
Clean all baseboards/doors
Clean window/glass doors
Vacuum and mop floors
Refill guest all-purpose spray bottle
remove any grocery bags
Photo
Photo of completed kitchen -Under all furniture -Inside all Cabinets and drawers Dishwasher E
Checklist
Empty all dishes
Make sure door closes tightly
Fill rinse aid
Clean and polish outside with stainless polish
King Primary
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?
Yes / No Yes
Dressers Empty?
Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room
Bed
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.
Bathroom
E 9 0 4 Checklist
High dust around ceiling for cobwebs and vent fan
Dust all wall decor
Put out clean towels (1.5 per person unit sleeps) and bath mat.
Clean all baseboards/doors
Clean interior windows
Vacuum and mop
Yes / No Yes
Amenities have been replaced? One toilet paper on roll, two backups, and sojo.