TRADEMARK VIEWS
James Parkerson
Listing Performance
Please note we implemented new tracking software on 7/23.
How to Read Reports:
1st-page impressions: Search impressions are the number of distinct people who saw your listings on the first page of search results
Clickthrough: A click-through” happens when a user goes from seeing the listing on the search results page and then clicks to go to your listing.
Conversion Rate: conversion rate is the average daily number of distinct visitors who viewed your listing in search and then booked.
Listing Views: Number of visitors to your listing page.
Wishlist: Wishlist additions is the average number of times your listings are added to guest wishlists.
Green Upward Arrows: Areas where the listing is overperforming.
Red Downward Arrows: Areas where the listing is underperforming and improvement is needed.
We use this information to identify the stages where optimization for your property is needed.
Our tactics: Keep the listing fresh by updating the description, photos, and availability
Our tactics: Displaying property images in various ways.
Our tactics: Reordering property images
Data Insight Dispelling the Oversaturation Myth
You may have heard concerns about an oversaturated market in Winter Park. However, Elysian's analysis of high-end properties (3+ bedrooms) since 2018 paints a different picture:
Key Findings:
Supply & Demand: While total listings increased by 13.5%, occupancy also rose by 11.6%, indicating healthy demand.
Pricing Power: Average Daily Rates (ADR) are up a significant 29%, demonstrating strong pricing power.
Real Estate Boom: Home values have skyrocketed by 107%, creating substantial equity for homeowners.
Occupancy Stability: While 2021 saw a peak occupancy of 51.5%, the subsequent dip has been minimal, with 2023 at 48.2% and 2024 currently at 48.7%.
Elysian's Perspective:
We believe the "oversaturation" narrative is often an excuse for underperformance. The data shows a resilient market with opportunities for growth, especially in the luxury segment.
Looking Ahead:
We remain bullish on Winter Park. The substantial increase in home values compared to the rise in ADR suggests there's still room for rental rates to climb. Elysian's strategic focus on luxury positioning and exceptional guest experiences will continue to drive strong performance for our partners.
In summary:
The Winter Park market is healthy and dynamic. Don't let fear-mongering deter you from maximizing your property's potential. Partner with Elysian and capitalize on the opportunities this thriving market presents.