TRADEMARK VIEWS
James Parkerson
Dear James,
Just a quick update for April. We're very excited to announce that our software transition is in its final stages and will be complete in just a matter of days!
Keep an eye on your inbox for an email invitation to sign up for Guesty, our new Property Management Software platform. This will be your go-to place to view your property's calendar, create owner blocks, and more. We'll also be sending out detailed instructions shortly to guide you through the system.
On the booking front, we've observed a market-wide slowdown recently. Year over year, future bookings are down about 20%. We believe this is largely due to the broader economic uncertainty we're all seeing. However, we remain optimistic about Winter Park. Historically, even during economic downturns, people continue to travel and ski, often opting for more local destinations. This trend should work in Winter Park's favor due to its reputation as a drive to destination and its affordability.
We are also taking a proactive approach from a pricing perspective. We have significantly lowered our target rates across the board in order to match consumer’s price sensitivity during this period. We will continue to monitor the data and make adjustments on a weekly basis.
Listing Performance
Please note we implemented new tracking software on 7/23.
How to Read Reports:
1st-page impressions: Search impressions are the number of distinct people who saw your listings on the first page of search results
Clickthrough: A click-through” happens when a user goes from seeing the listing on the search results page and then clicks to go to your listing.
Conversion Rate: conversion rate is the average daily number of distinct visitors who viewed your listing in search and then booked.
Listing Views: Number of visitors to your listing page.
Wishlist: Wishlist additions is the average number of times your listings are added to guest wishlists.
Green Upward Arrows: Areas where the listing is overperforming.
Red Downward Arrows: Areas where the listing is underperforming and improvement is needed.
We use this information to identify the stages where optimization for your property is needed.
Cleaning Report
Trademark Views
Tuesday, April 15, 2025
52 Trademark Drive
Winter Park, CO 80482
Paul Burke
78321 US 40
Winter Park 80482
Condition
Interior
Condition Good
Carpet/rug
Yes / No Yes
Is there a broom/dust pan?
Yes / No Yes
Is there a Swiffer mop with a clean pad?
Yes / No Yes
Is there a vacuum?
Count 10
Pool Towels At least the amount that it sleeps
Kitchen
E 9 0 4 Checklist
Clean all surfaces
Ensure that all dishes in the cabinets and drawers are clean.
Clean inside/outside of cabinets and drawers
Empty trash can and replace with new bags
Photo
Empty Fridge and Freezer
Microwave
E 9 0 4 Checklist
Wipe down front and back
Remove and clean tray
Make sure all buttons function properly
Photo
Clean inside of microwave
Toaster
E 9 0 4 Checklist
Remove all crumbs
Wipe under toaster
Polish toaster
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?
Yes / No Yes
Dressers Empty?
Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room
Yes / No Yes
2 robes with slippers in Primary
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.
Bedroom 2
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?
Yes / No Yes
Dressers Empty?
Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room
Yes / No Yes
2 robes with slippers in Primary
Bed
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Bedroom 3
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?
Yes / No Yes
Dressers Empty?
Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Dust off the device and verify its functionality by powering it on.
Bedroom 5
E 9 0 4 Checklist
Ensure all lights are functioning by testing them.
Dust thoroughly under everything and on all surfaces.
Open all drawers for left items (mark with property and date and return to hub)
Clean windows/glass doors
Dust all baseboards/doors
When dusting, keep an eye out for spots on the walls.
Vacuum and mop, ensuring to clean beneath any furniture that permits access.
Make sure all lamps are plugged in and working
Yes / No Yes
Are closets empty and organized?
Yes / No Yes
Dressers Empty?
Photo
Take a photo of the bedroom when cleaned and all lights on. -Under all furniture -Bed -Different Angles of the room
Yes / No Yes
2 robes with slippers in Primary
Bed
E 9 0 4 Checklist
Remove sheets
Inspect mattress pad, pillows, comforters for stains
Make bed with clean linens
Look under bed for any items that may have been left behind (tag and return to office)
Vacuum and mop, ensuring to clean beneath the bed and other furniture.
Condition Good
Condition of bed frame and headboard
Television
E 9 0 4 Checklist
Laundry Room
Yes / No Yes
Laundry soap?
Washer/Dryer
E 9 0 4 Checklist
Make sure both are empty
Clean lint trap
Leave washer door/lid open to prevent mildew
Condition Good
Ensure there is no odor. If there is, run an empty cycle with bleach.
E 9 0 4 Checklist
Stock Laundry Soap
Exterior
E
0 4 Checklist
Rooftop is cleared from snow
Rooftop heat is turned off
Condition Good
Rooftop is in good condition with no damages
E 9
4 Checklist
Heated Rooftop is taken care of
Grill
E 9 0 4 Checklist
Clean grill
Check propane tank.
Condition Good
Overall condition of the grill
Photo
Photo of clean grill
Patio
Furniture
E 9 0 4 Checklist
Wipe down all furniture and return to correct place
Cover the patio furniture with its designated cover.