To further address current market conditions, we're adjusting our marketing strategy. We're strategically shifting some of our focus and marketing investments away from longer-distance markets like California and Florida and placing a stronger emphasis on our drive-in markets within Colorado and Texas. These states consistently represent the majority of our guests, and we believe this targeted approach will help us maintain strong occupancy.
We've also been using this slightly slower period to ensure our properties are in top-notch condition for our upcoming guests. Our teams have been hard at work conducting deep cleans, washing windows to sparkle in the mountain sunshine, and generally sprucing up each property. We want to ensure every guest has a fantastic and comfortable stay. As always, we appreciate your partnership and are committed to navigating these market dynamics effectively. We'll keep you informed of our progress.
Best regards, Paul
Paul C Burke