April Report - Basecamp Luxe

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BASECAMP LUXE

Melinda & Duane Pearson

Listing Performance

Please note we implemented new tracking software on 7/23.

How to Read Reports:

1st-page impressions: Search impressions are the number of distinct people who saw your listings on the first page of search results

Clickthrough: A click-through” happens when a user goes from seeing the listing on the search results page and then clicks to go to your listing.

Conversion Rate: conversion rate is the average daily number of distinct visitors who viewed your listing in search and then booked.

Listing Views: Number of visitors to your listing page.

Wishlist: Wishlist additions is the average number of times your listings are added to guest wishlists.

Green Upward Arrows: Areas where the listing is overperforming.

Red Downward Arrows: Areas where the listing is underperforming and improvement is needed.

We use this information to identify the stages where optimization for your property is needed.

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