SAVING ON INSURANCE … INTERRUPTIVE ADVERTISING …
Google is taking a stance against auto-play video ads by flagging host sites and blocking the ads. Do your homework before spending money, and don’t waste your advertising dollars on websites that don’t comply.
Health-care costs keep rising, with premiums expected to increase by an average of 5.5% in 2018. One other place a growing number of companies are spending their hard-earned dollars? Active shooter insurance.
DATA SECURITY … If WannaCry
didn’t, well, make you want to cry, the Equifax breach probably did. Legislation might not force drastic measures any time soon, but public sentiment will: It’s time to re-evaluate when and how you collect and store sensitive personal information (like a Social Security number on a job application) so you don’t scare people from doing business with you.
BAD YEAR FOR …
SHARING ON FACEBOOK … The social
media giant battled fake news, horrifying live-streamed content, and declining screen time all year, leading CEO Mark Zuckerberg to promise an overhaul of the company’s news feed algorithm in order to reprioritize content that fosters “more meaningful social interactions” between individuals. Industry analysts think this change could mean one big thing for companies that use the site: fewer opportunities for B2C interactions.
BEING A “TECH BRO” … Learn from
Uber’s rough year. The ridehailing giant just couldn’t stay out of the news. Claims of sexual harassment, gender discrimination, intellectual property theft, paying off hackers, and employee misconduct (just to name a few) plagued the company, much of which was attributed to ousted-CEO Travis Kalenick’s, uh, controversial leadership style.
WRITING A MANIFESTO … You
can say what you want at work, right? Wrong. One (ex-) Google employee learned that the hard way when he authored and shared a multi-page document decrying the company’s diversity initiatives.
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