Experienced professional with four years of expertise in B2B SaaS marketing and business development Proficient in datadriven marketing strategies that enhance lead generation and achieve a 70% MQL-to-meeting conversion rate. Skilled in SEO content creation, lead nurturing, and cross-department collaboration with product, design, and sales teams. My design background enables me to independently create creative marketing materials, such as presentations, videos, and graphics, ensuring brand consistency
Additionally, I am the creator of the personal brand “熊柑所” (XiongGan Studio), showcasing my versatility in graphic design and article writing to meet diverse market demands My academic background in Textiles and Clothing Design, combined with a minor in English Literature, has honed my ability to communicate effectively across cultures and thrive in multilingual professional environments
Elva Chang
Contact
@iscrecord0.0
elvachangofficial@gmail.com
Key Skills
Google Analytics Product Marketing
Digital Marketing
Cross-department communication Google Search Console Content Create (copy write ,graphic design ,video edit)
Japanese Language Proficiency : N3
Fulltide textile - Marketing
Fulltide textile - Marketing / August 2020 – March 2021 / August 2020 – March 2021
Taiwan Textile Federation - Design intern Taiwan Textile Federation - Design intern / July 2018 – August 2018 / July 2018 – August 2018
Freelancer - Content Creator
Monoame Design Studio - Copy writer March 2022 - May 2023
Monoame Design Studio - Copy writer March 2022 - May 2023
Produced a variety of articles, from inspiration pieces to interactive teaching materials, to increase studio content output Please search for '熊柑' on this website for more articles.
Marketing Strategies
After identifying the market and target audience, how can we effectively reach potential customers through non-sales promotional channels? For B2B software companies, finding the right strategies to engage the appropriate customers is more critical than solely relying on traditional sales methods
Content Marketing
Authored knowledge-based articles to drive website traffic and enhance brand awareness.
Created accessible service introductions and customer success stories to build trust and provide clarity on product applications and goals
Digital Marketing Strategies
Leveraged SEO and keyword mapping to improve website visibility in search results.
Published product-related content on social media to increase engagement with consumers
Event Marketing
Organized online and offline events to engage potential customers, boost brand exposure, and strengthen relationships.
Hosted webinars and trade shows to showcase product features and usage
Tracked customer interactions and feedback for continuous improvement
Performance Evaluation
Regularly assessed marketing activity outcomes, such as traffic growth and conversion rates.
Adjusted strategies based on data analysis to ensure optimal results
Content Highlights
Redesigned and reconstructed a five-year-old corporate website, achieving a 146% increase in visibility within six months.
Content is categorized into product introductions, customer success stories, media coverage, and informational articles, creating a more logical and structured presentation of information.
Collaborated with product teams to translate technical features into user-friendly language, enhancing clarity and appeal
We identify customer pain points and explain the scenarios in which the product can be applied, allowing potential customers to better assess whether they should schedule a consultation.
Converted 70% of potential leads into MQLs, stabilizing inbound traffic through effective content strategies
Content Highlights
I independently handled the layout, content writing, and image creation for all pages, which allowed me to master planning and product marketing progressively. Inspired by 3drens' positive and dynamic corporate spirit, I used bright company colors to create vibrant and engaging designs
Collaborated across departments with the product team to discuss and define key product features, translating them into language that is easy for viewers to understand, enhancing the product's clarity and appeal
Content Highlights
Website Content Creation
Planned and wrote articles to educate consumers, boosting website traffic, brand awareness, trust, and SEO visibility
Created targeted articles, increasing website exposure by 146% and boosting organic traffic.
Selected key works for reference (all website articles written by me).
