6 Simple Strategies to Avoid Social Media Overwhelm It’s hard to believe, but a little more than a decade ago only 5% of Americans used at least one social media platform. Today, the Pew Research Center estimates that a smashing 69% of the American public uses some type of social media. It’s no wonder, therefore, that businesses have taken to social networks as well. Almost every business carries out social media activity on one or more platforms today because social networks offer unparalleled benefits to business.
While it’s clear social media is important, it can easily become overwhelming. Keeping social profiles updated and fresh, interacting with followers, posting new content, and maintaining an effective social media strategy can be difficult to manage. Here are 6 tips to help you maximize your productivity on social media and reduce
social media
marketing overwhelm for your business.
1. Be Selective When Choosing Social Networks There are so many social media platforms available to marketers these days that choosing the ones where you want to be present might mean social media is overwhelming from the outset. But it doesn’t have to be if you choose to follow one simple rule: pick the networks where your current and prospective customers are already present and active. For most businesses, that means giants like Facebook and Twitter. But what about other, niche social media? Research your customer base to learn which platforms they prefer over others. Focus on these networks and simply ignore the rest. By concentrating on fewer channels, you’ll be able to deliver focused, specific content and give your community of followers all the attention it deserves. Don’t spread yourself thin, be selective to create better engagement across your target.