JULY 12 - 19 | CALHAN, CO Presented By
Event Overview
The annual El Paso County Fair remains the signature event at the Fair & Events Center, proudly honoring the County’s deep western roots and agricultural legacy. In 2025, we continued this tradition with the theme “A Spudtacular Journey,” marking 120 years of Fair history with a celebration of farming, food, and community pride.
This year’s Fair delivered exciting daily entertainment, including the highflying Thrill Extravaganza, BOOM! Hype Crew, Mad Chad the Chainsaw Juggler, and the ventriloquist act Joe & Friends. New midweek offerings added even more value for guests, including roller skating, youth bull riding, and unique experiences like the Fair Queen makeover and themed contests.
In partnership with the Autism Society of Colorado, Sensory Day returned to the Fair on Tuesday, July 15. From quieter carnival hours to staff trained in sensory support, our team, vendors, and entertainers worked together to create a welcoming environment for all guests.
Each of these enhancements contributed to a dynamic and memorable Fair experience. One that expanded our community reach, grew brand awareness, and exceeded attendance and awareness goals.
This success would not be possible without the steadfast support of the El Paso County Commissioners, executive leadership, staff, volunteers, and dedicated community partners. To relive the highlights of the 2025 El Paso County Fair, scan the QR code to view our wrap-up video.
Event Awareness
As a self-sustaining community event produced and managed by El Paso County, the El Paso County Fair continues to deliver a quality, family-friendly environment rooted in tradition and community pride. Our goal is to showcase the County’s rich agricultural heritage and create unforgettable memories for families, neighbors, and visitors alike.
In 2025, we proudly celebrated 120 years of the El Paso County Fair with the theme A Spudtacular Journey. Through a comprehensive and strategic marketing communications plan, we maximized our available resources to generate strong awareness, community engagement, and partner visibility.
63.7 Million Impressions
$1.7 Million Publicity Value
Once again, we are proud to report measurable success. Our efforts reached thousands of residents and visitors, amplifying the impact of the Fair and demonstrating the value of public events that celebrate culture, connection, and service. We are grateful for the support of our partners and look forward to continuing to create meaningful, memorable, and Spudtacular experiences at the El Paso County Fair.
Event Goals
At El Paso County, we are proud to serve as responsible stewards of the community’s trust and the strong partnerships that make the El Paso County Fair possible. Each year, we evaluate and refine our approach, prioritizing quality experiences, operational efficiency, and the effective use of resources. With thoughtful planning and a commitment to improvement, we strive to deliver an event that is not only successful but also meaningful for everyone who attends, participates in, or partners with us.
Our team remains focused on maximizing impact while maintaining a high standard of fiscal responsibility. Through collaborative planning, targeted outreach, and strategic investment, we continue to stretch our resources to do more with less expanding access, enhancing programs, and delivering memorable moments for thousands of guests. From infrastructure upgrades to accessible programming, every decision is guided by our mission to serve the community and uphold the integrity of the Fair experience.
We understand the value of trust, and we don’t take it lightly. The support we receive from our partners directly translates into visible, lasting benefits for our residents. Your contributions help us celebrate El Paso County’s legacy while investing in its future. Together, we create a Fair that reflects our shared values: excellence, service, community, and tradition.
We are honored to partner with you and look forward to continuing this journey, creating even greater opportunities, expanding our reach, and building on our collective success.
$80,000 $80,000 $250,000 $250,000 ATTENDANCE SPONSORSHIP REVENUE 25,000 25,000 31,501 31,501 $112,500 $112,500 $358,452 $358,452
Event Attendance
Our attendance goal for the eight-day event was 25,000. We surpassed that by more than 5,100 guests.
Programming in 2025 was thoughtfully designed to attract a broader audience and deliver a spudtacular experience. Aligning the Fair Guide with 4-H schedules and vendor hours, especially on grandstand nights, helped maintain activity throughout each day. Weekday arena events were expanded to include new ag-based programming, such as Mounted Shooting, Cutting Horse Competition, Celebrity Master Showman, and Youth Bull Riding, alongside returning favorites like the Rodeo, Auto Races, and Demolition Derby. We also introduced “Give & Gather Day,” a new community-focused theme day, and partnered with vendors to offer Fair merchandise with no upfront cost. These strategic enhancements helped boost attendance while creating memorable experiences and demonstrating our commitment to purposeful, communitycentered planning.
Event Partnerships
We are proud to serve as responsible stewards of the community's trust and the strong partnerships that make the El Paso County Fair possible.
Our partnerships are meaningful not only to the success of the Fair, but to the impact we make with the community we serve. The support we receive directly translates into visible, lasting benefits for our residents. These partnerships help us celebrate El Paso County's legacy while investing in its future. Together, we create a Fair that reflects our shared values: excellence, service, community, and tradition.
Thank You
ELPASOCOUNTY
CALHAN, CO
Todd Marts
Parks Executive Director
Theresa Odello
Parks Recreation & Cultural Services Division Manager
Andschana Aljets
Fair & Events Center Special Events Supervisor
Dana Nordstrom
Parks Community Outreach Specialist
Amy Jo Fields
Marketing Communications Manager
Adam Baker
Parks East District Supervisor