Little Black Ski Book | Luxury Ski Fashion

SKI

LITTLE BLACK BOOK

SKI

LITTLE BLACK BOOK

Say hello to your new skiing BFF... Your Little Black Ski Book is here to help you find all that’s fabulous in this season’s ski fashions and to walk with you through the world of luxury skiing.

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little BLACK book

it’s

RETRO BABY

This winter’s ski fashion designers have raided the back catalogues of ski fashion history and present a sexy retro-tastic look that combines top performance modern ski textiles with stand-out ‘60s styling. It’s interesting to recall how the stretch ski pant evolved and how it came to really capture the essence of the classic ski look.

Fashion brand Bogner staged their first ski fashion show in Munich’s Hofbräuhaus in 1948. Bogner shows featured some of the most important innovations in skiwear but most ground breaking were Bogner’s stretch pants, made from a wool/nylon blend, with a strap at the instep to keep the pant snug in ski boots. The stirrup pants were an instant success; worn by Hollywood actresses Marilyn Monroe and Jayne Mansfield, they were referred to as the “The Bogners”. In 1951, the Bogner line was featured on the cover of Grazia and the company gained international acclaim.

In 1957, Fred Picard, “international authority on glamour in the snow”, wrote “The best way for a girl to hunt a husband is on skis. Properly fitted ski pants should have a taunt, narrow look which gives a girl a slim longlegged appearance. A beautiful girl is never more radiant than when her cheeks are glowing and her eyes sparkling from healthful outdoor exercise at 10 below.”

The swinging 60s saw skiwear really starting to develop its glamorous side. With royalty and Hollywood stars seen hitting the slopes and more ski scenes on the silver screen, a new generation of fashion designers were fascinated by the allure of ski life. Audrey Hepburn sparkled in her Givenchy stretch cat suit in Charade and photographers of the time captured style icons Brigitte Bardot and Grace Kelly on the slopes. The shots from this period are impossibly glamorous and timelessly chic.

Time-travel to 2019 and stretch pants, bomber jackets and chic après sweaters are front and centre in new skiwear collections. Top brands like Goldbergh, Henri Duvillard, Schöffel and Peak Performance have all got their retro on and the results are dynamic, form-flattering and very sexy.

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see our full range online at www.ellis-brigham.com

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little BLACK book Henri Duvillard Ecandies Jacket £550

Barts Fur Cable Bandhat £37 Go ld Ja berg ck h et Ey £4 dis 10

Barts Empire Ski Gloves £40

Barts Fur Earmuffs £23

Barts Ginger Headband £20

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£400

Henri Duvillard Gridin Pants £220

Henri Duvillard Polset Pullover £110 see our full range online at www.ellis-brigham.com

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little BLACK book Peak Performance Scoot Jacket £399.99 with Peak Stretch Pants £239.99

MONOCHROME The other strong look for this winter focuses on a MONOCHROME theme. Another retroinspired style looking back to the catwalk fashions of Mary Quant and the Op-Art of Bridgit Riley; the monochrome look is dramatic, powerful and elegant.

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see our full range online at www.ellis-brigham.com

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little BLACK book

Salomon Mirage Helmet £215

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Jack et £4

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Schöffel Maribor 3 Jacket £475

Goldbergh Poppy Pants £400

Barts Augusti Beanie £37

Goldbergh Ph

Hestra Fall Line Mitts £110

oebe High Pa

nts £400

Goldbergh Santina Zip Neck £130

see our full range online at www.ellis-brigham.com

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little BLACK book

pure

GOLD In 2009, successful ski shop owner Sandra Peet and activewear designer Lieke van den Berg, decided to set up a new sports fashion label for women. The first collection set the Goldbergh Standard with an intoxicating mix of performance and fashion aimed at the stylish active woman. Ten years later, Goldbergh has truly earned its reputation as a key player in the women’s sports fashion market. We had a chat with Sandra and Lieke about Goldbergh and what makes the brand so special.

Where does the name Goldbergh comes from?

In Dutch and German Bergh means mountain and also Lieke’s last name is “van den Berg”. Since Goldbergh started as a ski brand, this was obvious! The Gold part comes from the fact that we are both blonde!”

What is it about Goldbergh that makes the brand so successful?

Goldbergh incorporates fashion into sportswear design to make women feel special but still comfortable before, during and after sports & leisure activities. We focus on quality and fit as well as fashion.

Do you immediately know which new styles will sell well? Do you mostly rely on your intuition?

Lieke: I definitely trust my intuition. This is the most important aspect during the design phase, in combination with experiences from prior seasons. Sometimes however the final sales can be surprising!

Sandra: Customers always are looking for something new, so it’s impossible to totally predict what they will like. But that is what makes it fun! Every season you start at zero and as a designer and sales(wo)man we need to meet the challenge.

You make women’s clothing for women. Why only for women?

From a design point of view there was a lack of fashionable female sport/ski brands. Up until then most female sportswear was focused more on practicality but not so much on flattery. So we saw an opportunity here to provide women with fashionable sports and skiwear. In addition, we always aim to do things well with a high standard.

Why do Godlbergh mainly employ women?

It’s not really a conscious choice to mostly employ women, but in the fashion industry there are more women after all. At the moment we have 19 employees, of which 4 are men.

What message would you give to the world as strong and fashion-conscious women?

For us, clothing plays an important role in how you feel. Clothing can make you feel strong, independent, confident and courageous. This is what we would like women to feel all around the globe.

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What are your most important goals when creating the collection?

Besides a beautiful design that looks good on you, the clothing should also be functional and comfortable. For example, it’s important to not get cold in our ski jackets.

So we need to use the right materials and finishing that are fashionable but also practical.

What was the decisive time where you knew, now we have made the breakthrough?

Next year we will celebrate our 10th year anniversary.

We sell in 35 countries, with over 400 doors… Maybe you could say we have made our breakthrough.

However, you are only ever as good as your last collection. So every year we have to approach it as if it is the first year.

How do you complement each other and what are the differences between Sandra and Lieke?

We are a good team because our skills complement each other; Lieke is, as a designer, very intuitive as to what customers want... and Sandra is very knowledgeable of the market and knows how to sell.

Together we combine these skills.

Lieke: What do you value most about Sandra?

Sandra is very charming and genuine while selling. She is never too pushy. She has a lot of perseverance and is very involved with the company and its employees.

Sandra is always alert to opportunities and fights for the best possible result.

Sandra: What do you value most about Lieke?

Lieke is (in my opinion!) the best designer. Her designs stay current and her signature style never goes out of fashion. Her eye for detail and finishing is especially admirable.

What is your life motto?

Life’s a party, but you have to hang the garlands yourself! It’s important to have joy in your life. We are fortunate to be active in a market were fun is a major part. Skiing is a holiday, it’s fun!

Ok, if the day had more than 24 hours, then I would be more often...

Sandra: I would like to spend more face-to-face time with (new) clients. Building long lasting relationships is important to me, and I ideally would spend all my time on this.

Lieke: For me, I would like to spend even more time on the finishing touches of our designs. As Sandra said, I love details!

If you could choose, who would be your dream celebrities to wear Goldbergh?

Cara Delevingne & Jennifer Lawrence.

Which high fashion labels do you admire and why?

Chanel, because it is classy and stylish. Alexander Wang, because it incorporates fashion with sportswear and is modern and contemporary.

Who do you see as Goldbergh’s biggest competitor?

Monclèr. (Continued on next page)

see our full range online at www.ellis-brigham.com

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Clothing can make you feel strong, independent, confident and courageous. This is what we would like women to feel all around the globe.

Goldbergh Hida Jacket £539.99 with Phoebe High Pants £399.99 9

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little BLACK book What’s made you smile recently at Goldbergh?

When the Dutch royal family was seen in Goldbergh on the slopes of Lech!

Goldbergh Aura Jacket £539.99

What gives you the most pride in what you’ve acheived with the Goldbergh brand?

It is so impressive to see Goldbergh clothes hanging in the most beautiful shops all around the world, such as in Lane Crawford in Hong Kong and Shanghai, Selfridges in London, Net á Porter, Bijenkorf Amsterdam and Globus and Och Sport in Switzerland.

What is Goldgergh’s Eco-balance and are you paying attention to it?

We are certainly aware of the sustainability aspect. Firstly we make high quality clothing which lasts a lot longer, in contrast to fast fashion. We minimize the use of plastic in our shipping. We only work with suppliers with a BSCI certificate. In the current collection 20% of the fabric used is Bluesign, which is approved ecologically manufactured fabric. For next season we are working with recycled fabrics where possible.

How important are current fashions and trends for Goldbergh?

We are a modern and progressive brand. Our identity is sports and fashion, so trends and current themes are our daily business.

Despite the winters getting warmer and shorter, do you continue to believe in winter ski wear? Is there a Plan-B? Did you see the amount of snow that fell in the Alps last winter?!

We’ll be needing a ski jacket for some time to come! Besides skiwear we also have a sports and casual line all year round. In the skiwear collection there is a fashion line included that can be worn uphill as well as downtown.

What are your dreams for Goldbergh in the future?

A couple of beautiful brand stores in the best locations in the mountain resorts would be nice.

Goldbergh Eydis Jacket £409.99

Goldbergh is very high profile on social media, on a scale of 1 - 10 how important is social media in your marketing?

I’d say 9, social media certainly contributed massively to our awareness, because our customers see us not only in the shops but also online.

Which social network is most important to Goldbergh?

Instagram.

It takes a lot of courage to start your own fashion label, why were you sure you’d be successful?

We thought... Just Do It! We saw an opportunity in the market for a luxury sportswear brand. We both have experience in the ski market and we united our skills with a strong manufacturing partner Stone Fashion. Step-by-step we are growing together with our dedicated Goldbergh team.

Thanks for your time, we’re really excited to be joining the Goldbergh family this winter!

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see our full range online at www.ellis-brigham.com/goldbergh

Goldbergh Almeta Jacket £449.99 with Rocky Pants £339.99

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little BLACK book

are you

APRÈS ready?

From the legendary hedonism of La Folie Douce and party-monster central of Mooserwirt to the Dom Perignon and Pétrus opulence of Le Cap Horn... skiing is about so much more than the skiing. L’Après Ski has become something of a sport in itself, and be it high octane Ibiza on the snow or Michelin Star fine dining, looking Aprèschic needs to be high on your ski holiday tick list.

Barts Faux Fur Cable Bandhat £37

Barts Empire Ski Gloves £40

Sorel To all Boots rino II T £155

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see our full range online at www.ellis-brigham.com

Roxy Abbie Winter Coat £270

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little BLACK book Barts Plush Earmuffs £23

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£3 Beanie Roxy Snowstorm Plus Jacket £350

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see our full range online at www.ellis-brigham.com

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see our full range online at www.ellis-brigham.com

Atomic Cloud 9 Skis & Bindings £400

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With over 200 years of experience, Schöffel has long established itself as the go to brand for high performance skiwear. We are driven by our passion to make sure our customers are comfortable, weather-proofed and free to concentrate on what’s really important in the mountains – the experience.