hello!
I'm Patti!
Patti Elliott works closely with students, community groups and local charities to collaborate with them and support their physical therapy needs. Patti has lived in the greater Boston area her entire life. She has two active teenage sons, Tommy and Jack who are often with her and her husband, Darryl, at community events. She is a graduate of Fontbonne Academy where she was active in Campus Ministry, played Varsity Soccer and ran Track Patti received her undergraduate degree in English from Stonehill College where she was an editor of the school paper, The Summit, and continued to enjoy intramural sports.
Working summers as a camp counselor for Camp Joy at the Curley Recreation Center in South Boston sparked Patti’s interest in becoming a pediatric speech and language pathologist Upon graduating from MGH Institute of Health Professions in 1997 with a dual certification in speech and reading. Patti worked for many years as a pediatric speech and language pathologist at Brockton Early Intervention.
Patti founded Elliott Physical Therapy in 2014 with her husband. At Elliott, she serves on the Leadership Team as the Marketing Director This role incorporates Patti’s passion for building healthier communities by sharing Elliott Physical Therapy’s message of wellness and health through movement.
hey!
I'm Michelle!
Michelle Silvia is the Assistant Marketing Director at Elliott Physical Therapy.
Michelle grew up in Brockton and is an alumnus of the University of Massachusetts Amherst, where she majored in Hospitality & Tourism Management.
She worked as a Food & Beverage Manager with Hyatt Hotels for 8 years in properties located in New York, Boston, and San Diego. When COVID changed the landscape of the hospitality industry, Michelle decided to move home to Massachusetts from sunny San Diego and joined our Elliott family in January of 2021. During this time, she also completed her Masters in Digital Marketing & Data Analytics
Michelle loves to travel and has visited places such as Ireland, Costa Rica, Hawaii, London, and Wales! Currently, in her free time, she loves binge-watching tv shows and spending time with her friends and family. She can be reached at michelle@elliottphysicaltherapy.com.
hi!
I'm Molly!
Molly is a Marketing Associate at Elliott Physical Therapy She is from Suffield, Connecticut and a recent graduate from Stonehill College in Easton, MA with a Bachelor’s degree in Marketing.
She is excited to utilize the skills she has developed throughout her studies to help Elliott Physical Therapy patients realize their goals. Molly is also excited to elevate her knowledge of social media content creation and coordinating events, and is looking forward to pursuing projects that encompass her passions of advertising and consumer behavior.
In her free time, Molly loves to go for walks, listen to music, and hangout with friends and family (and her dog, Sadie!).
Checklist & Who Does What
EPT apparel - SK to bring to initial onboarding
Name tag - Michelle to order & arrange delivery
Business cards - Michelle to order & arrange delivery
Headshot - Michelle to take (may change soon)
Write bio - new hire to write & send to Michelle
Introduce on Facebook, Instagram - Michelle
Join Inner Circle - new hire to join, Patti to approve
Update personal Facebook/LinkedIn - new hire
Review HR deck with SK and alignment deck with direct report
Clinicians - sign up for find a PT - APTA
Community Outreach
Event Lead
The “Event Lead” organizes and leads the community event.
Recruit a team to help at Event
Bring or coordinate event kit, table, tent, massage table, FMS kit, promotional products & games Bring new patients into our practice
Schedule IE or Injury Screens at the Event
Once an event lead is identified, they, alongside the CM/OM team should ensure that this sign-up sheet linked within your clinic’s tab on the 2024 Events Calendar is updated. This is how we know which events are fully staffed or aren’t.
Event Tasks
PRE-EVENT
Recruit team members
Alert team members of location and what they should bring
Assign team members to set up and breakdown tasks
Email host to prepare for event specific items of need and confirm specific location
Go through kit and make sure it is clean and everything is there
Print off patient sign-up sheet/FMS paperwork (if needed)
POST-EVENT
Send a Thank You to the host
Contact patients on sign-up sheet within 1 week
Clean and refill marketing kit for next event
Ensure equipment/games/items are put back into the correct location for next person
Contact office manager if items need to be reordered
Send photos to Patti & Michelle for social media
J o b F a i r / R e c r u i t i n g E v e n t C o m m u n i t y E v e n t / R o a d R a c e
Event Checklists
Ambassadorship
Elliott Physical Therapy
Team Members are invited to develop a working relationship with a community organization (ie. school, fitness center etc.) based on EPT team members’ interests.
Team Screens
Balance Screens Lectures
Road Races
Injury Screenings & Prevention Programming
Objectives:
Reach out to various populations in our communities (high schools, youth sports teams, independent living facilities, gyms/fitness studios)
Perform functional movement tests/measures (FMS, balance tests, strength tests, sports specific testing)
Analyze and assess participants at high risk for injury
Provide education on activity modifications, home exercises, warm-up activities, home environment modifications etc.
Goals:
Provide information and modifications to prevent injuries
Promote Elliott PT and profession of physical therapy in regards to injury prevention, rehabilitation and performance training
How can I help?
No matter what position we are posting for, each and every member of our team can help spread the word in a few very easy ways (that won’t take more than 30 seconds each!)
Here are 4 ways to do this: Repost hiring content that we share on LinkedIn or other social platforms
Share a post on your own with any of the hiring templates we have created, saved in the shared drive here
Tell any friends or family members that YOU would like to work with, what positions we are hiring for (if you think they’d be a good fit!)
Share a review of Elliott Physical Therapy on Glassdoor
If someone that YOU have referred ends up working with us, you get a REFERRAL BONUS!
Mentorship Program
Goals:
Professional development of new and established employees through a meaningful and productive mentoring relationship. Assist in the development of clinical and situational skills, decision making, and confidence for new employees.
Enhance orientation provided by managers with a focus on patient management and professional growth. Promote long term commitment to learning, professional development, continuing education, and career track (within and outside of company/all opportunities).
Foster development of indirect patient care skills including billing/insurance, documentation, communication and relationships, and positive contribution to the work environment.
Continuing Education
Goals:
Every full time EPT team member gets ConEd $$ to use towards furthering their education.
Part time team members get their amount prorated based on their hours For clinicians, this is ypically used to attend courses towards CEUs as well as clinical development and growth For admins, courses can nclude a range of topics such as leadership, communication, systems, healthcare mgmt, etc...
Theseareourtrifold brochures,usedforMD visitsandEPToverview foreventsandclinic display.
Wealsohavemonthly newslettersthatare digitallysharedwithour patients.
Wehavemanydifferentrack cardsthatlooklikethis.
Forfreeinjuryscreenrackcards:fornewclinicsor whenweneedtoofferapromotionforapartnership event
Satellitelocations:topromotethevarious placesyoucanreceiveEPTtreatment PelvicFloor:promotethisservice
FirstResponders&MotorVehicle:used foreventsandwithbusinessesthatthese arerelevantto
DETRACTORS
rateyou0-6 requireproactive outreachto mitigatebrand damage arenotparticularly satisfiedbyyour productorservice
PASSIVES
PROMOTERS
rate you 7-8 are susceptible to competitive offerings do not (-) or (+) to NPS score
rate you 9-10 are loyal and likely to become repeat customers fuel viral growth through word of mouth
BecauseNPSsurveys collectmeaningful, real-timefeedback, youcanusethat informationtocourse correctbeforeasmall problembecomesa hugeissue.
The creators of NPS note that a score about 50 is excellent and above 80 is world class. Currently, our scores are world class!
Healthcare Industry
58-73
Google Reviews are a really important way to improve Google search rankings and SEO (search engine optimization).
In addition, most people (likely yourself included) research places before they decide to invest their time and money into products and/or services. For this reason, it is also really valuable to have real patients providing their feedback on their Elliott Physical Therapy experience.
