Marketing Manual
COLORADO
Why Marketing Matters
Whether you’re just starting out or looking to take your business to the next level, Douglas Elliman’s goal is to help you stand out in a competitive market by equipping you with the tools, strategies, and support you need to reach your full potential.
How We Do it
We invest significant resources into strengthening our brand and increasing awareness at the international, national, and local levels. From campaign content to bespoke magazines, market reports, hundreds of self-service marketing templates and our global connections, we have you covered.
How Marketing
Marketing Supports You
Your Marketing Team
What We Do for You
Brand
Collateral
Marketing Strategy Agent
Collateral
Brand
Guardianship
Elliman Tools
Advertising Vendor Recommendations
Exclusive
Recommendations
Expert advice, recommendations, and strategic planning for your listings and your brand across all channels.
National and regional campaign content that you can share with your sphere.
Bespoke brochures, custom direct mailers and digital content for high-end properties.
Ensure all agent communication is compliant, upholds our luxury standards, and positions you optimally within in the market.
Offer supplemental training across all of our cutting-edge marketing tools.
Suggest trusted partners and resources to support your marketing efforts from digital, to print, to social media.
Develop and execute a paid marketing plan to expand your reach, offering our exclusive media rates and opportunities.
What Agents Do
Participate in the DE Trainings program to learn how to use our self-service marketing platforms.
Agents are responsible for all copy for each marketing piece. Our self-service tools like, Listings.AI and XpressDocs’ “Suggested Copy” are tools to assist.
Learn and utilize StudioPro templates to create digital materials such as social graphics and email newsletters.
Learn and utilize Xpressdocs templates to create print materials such as postcards, brochures, flyers.
Utilizing our self-service tools, agents are equipped to easily print materials and construct listing presentations at their convenience.
Social Media management and execution of personal newsfeeds.
Orders
Scheduling property media orders such as photography, virtual tours, floor plans, etc.
Essential Marketing
Marketing Resources
Marketing, at Your Fingertips
As one of the first representatives of our brand, it’s essential that your marketing materials align with the luxury standards that define Douglas Elliman.
We offer tools like digital and print templates, listing presentations, and more to streamline your business, saving you time while effectively highlighting your listings and attracting the right buyers.
Marketing Tools and Applications
The New elliman.com
Since its launch, the new Elliman.com has delivered strong early results, with agents actively engaging clients and providing positive feedback. The redesigned site introduces elevated lifestyle content through the World of Elliman and sets the stage for new tools that enhance the client and agent experience.
This marks a major step forward in how we present the Elliman brand online—combining design, content, and functionality to better support our agents and connect with today’s buyers and sellers.
Elliman Inspirations
Elliman Inspirations (“El”) is an Al-powered home discovery and collaboration space for home searching and selling.
This innovative, sleek digital experience uses the power of personalized recommendations to facilitate Al-assisted journeys for buyers, renters, and sellers seeking to explore and share styles, lifestyles, and even listings.
Clients can organize and track listings, “pin” photos that inspire them stylistically, and use the industry-first photo-searching engine to find the perfect matches – all in a way that ties them closer to you and makes you a more productive agent.
ACCESS ELLIMAN INSPIRATIONS
Custom Collateral Requests
We encourage you to take full advantage of the wide range of tools and templates we offer These resources are designed to help you quickly and efficiently produce high-quality materials. tailored approach, our in-house marketing and design teams are here to help create bespoke
Agent Responsibilities
Agent to provide the collateral type, goals and objectives, important deadlines, specifications, copy and images. Project development begins once all project requirements are received.
Submit a Request
Email COmarketing@elliman.com with you within one business day marketing project.
Request for creating your marketing collateral. materials. For projects that require a more bespoke pieces, tailored to your specific needs.
Delivery
COmarketing@elliman.com, and we will connect day to further discuss your
Turnaround times can range from 3-21 business days depending on the scope and scale of custom requests. Upon project review and discussion, a more definitive timeline will be supplied.
Advertising
Advertising
Paid Advertising
For those ready to take their marketing to the next level or need broader reach to move a listing, our marketing team can help you develop and execute paid marketing with partnership rates for opportunities such as:
• Regional and National Publications
• Elliman Magazine
• Elliman Equestrian Magazine
• Google Display Advertising
• Paid Social Media
• Newspaper Prints and Digital Advertising
• Local News Channel Opportunities
Exclusive Publications
From beautifully illustrated stories, to of-the-moment real estate updates that help shed light affecting how you live, work, invest and give back, Douglas Elliman produces a variety of exclusive
Douglas Elliman’s exclusive seasonal publication features articles on how to navigate the market, trends, home design, and much more. 80,000 copies are sent to consumer households and over 26,000 copies are distributed to select luxury retailers and venues.
Designed for the equestrian enthusiast, Elliman Equestrian Magazine highlights Elliman’s extensive portfolio of unrivaled equine properties. Copies are distributed to Elliman offices and presented at national equestrian festivals and events.
Douglas Elliman’s blog, is the go-to source for and lifestyle news, market from top agents, and tastemakers and industry
light on some of the key issues exclusive publications.
blog, Elliman Insider, for luxury real estate market insights and inspiration from industry experts.
Each year, Douglas Elliman and Knight Frank releases The Wealth Report, the ultimate guide to prime property markets, global wealth distribution, commercial property investment opportunities, philanthropy, and luxury spending trends.
Micro Market Report
Douglas Elliman provides essential, tailored insights through monthly market reports and quarterly updates, delivering comprehensive data that specifically addresses the luxury real estate market and its unique trends.
Find Us On Social
Our @DouglasEllimanColorado Instagram and Facebook channels are managed by our Colorado marketing team to strategically showcase our statewide property portfolio, agents, and Colorado-focused news, events, and initiatives. These platforms reflect the strength of our brand and serve as powerful tools to drive engagement and interest.
Alongside our regional efforts, the nationwide @DouglasElliman account is also a fantastic resource to feature your listing on a broader scale.
Want your listing featured? Share listing details and images with COmarketing@elliman.com.
Elliman in Your Market
Even with a global lens, our marketing team is constantly striving to create regional-specific, continue to both support and partner with Aspen businesses, organizations, and causes in
Just a few of our recent initiatives for Aspen are outlined below:
• Sponsorship of the Local Morning Show, offering agents the opportunity to be interviewed each week, as well as run listing and brand video features.
• Sponsorship of the Aspen Historical Society Tour Coach, to parallel and honor Aspen’s history alongside Douglas Elliman’s legacy since 1911, as part of our 2024-2025 Trust Campaign.
• Custom, classic newsstands to house brand collateral and listing features (such as the Aspen Times inserts) outside of our premier office locations.
regional-specific, local content, and to new and creative ways.
What’s To
To Come
DE Exclusive Platform
Douglas Elliman is preparing to launch a new platform that gives your clients more discretion and control over how their properties are marketed. This tool reflects our continued commitment to supporting your success with highnet-worth clients by offering flexible, strategic selling options.
Private listings are an effective solution for sellers who value privacy, exclusivity, or want to test the market before going public. With Private Exclusive, you’ll have a dedicated space to offer this option— helping you meet client needs while reinforcing your role as a trusted advisor.
DOUGLAS ELLIMAN PRIVATE EXCLUSIVE
Upcoming Events
Mark your calendars for key upcoming events: Our new Las Vegas networking and learning experience takes place October 27–29, followed by the Fort Lauderdale International Boat Show from October 29–November 2.
Plus, we’re hitting the road with another Florida networking series—details coming soon.
