Ellie Hope Branding Photography Specialist Brand Book

My Brand Book

Introduction

As a branding photography specialist, I aim to help brands take their business to the next level by improving their brand image to help them resonate with their target audience. I strive to create professional, high-quality images that accurately reflect my client’s brand and business. I believe that a brand photoshoot can transform how clients see businesses and can build engagement. Professional images on client’s marketing can instantly boost brand image, boosting trust in brands which will in turn boost sales.

Brand Values

Logo

An abstract line drawing of a face is the base of my logo to illustrate my strong portraiture theme in my work. Using brown text to keep the colour palette of my brand consistent.

The do’s and dont’s

The Strapline

My logo should always be seen with the brand name unless the logo has been featured twice, or the brand name is visible elsewhere, in which case a secondary logo without the brand name can be used. The minimum size the logo with the brand name should be used at is 20mm. Should the logo need to appear smaller than this, the logo without the brand name can be used.

Colour Palette

These selective colours compliment each other giving a professional look to my brand. I chose a neutral palette to ensure my brand is gender neutral to attract a broad audience. I also chose neutral colours to give my brand a sustainable look that would be appealing to my audience.

Typography

The fonts chosen give a feeling of quality and integrity to my branding. They are clean cut making them easy to read for my audience with slight variation to keep strong engagement.

Source Serif Variable

Regular Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 !?@£+=%&()?”:;,#

Linotype Didot

- To be used on all physical marketing

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789 !?@£+=%&()?”:;,#

- To be used on all headings for web marketing

- To be used on all body text for web marketing

Physical Marketing

Social media is increasingly prevelant for networking, however, physical marketing is still important for branding. Clients having a physical product of my brand instantly makes me more memorable, increasing the opportunity to be hired.

Business Card

The business cards are simple yet efficient. They have kept the use of the colour scheme and typography to keep consistent branding. With a graphic using themes from the logo to create a more enticing business card whilst keeping a clean look. These will be carried with me so when the possibility of networking arises I am prepared.

Postcards

For a more personal touch when networking I have created postcards, so far with two designs to create variety. These are printed as A5 so they will appear more as a small gift to my potential clients. Hopefully, this will show my brand as more personal making me seem above my competition.

Professional Documents

MODEL RELEASE

ELLIE HOPE BRANDING PHOTOGRAPHY SPECIALIST

Date of Photography Shoot: ___/___/___

Name of Photographer: _______________________

Photographer’s Signature: _____________________

Description of Photoshoot: ________________________________________________________

For Consideration herein acknowledged as received, and by signing this release I hereby give the Photographer / Filmmaker and Assigns my permission to license the Content and to use the Content in any Media for any purpose (except pornographic or defamatory) which may include, among others, advertising, promotion, marketing and packaging for any product or service. I agree that the Content may be combined with other images, text, graphics, film, audio, and audio-visual works; and may be cropped, altered or modified. I agree that I have no rights to the Content, and all rights to the Content belong to the Photographer / Filmmaker and Assigns. I acknowledge and agree that I have no further right to additional consideration or accounting, and that I will make no further claim for any reason to Photographer / Filmmaker and / or Assigns. I acknowledge and agree that this release is binding upon my heirs and assigns. I agree that this release is irrevocable, worldwide and perpetual. It is agreed that my personal information will not be made publicly available but may only be used directly in relation to the licensing of the Content where necessary (e.g. to defend claims, protect rights or notify trade unions) and may be retained as long as necessary to fulfil this purpose, including by being shared with sub-licensees / assignees of the Photographer / Filmmaker and transferred to countries with differing data protection and privacy laws where it may be stored, accessed and used. I represent and warrant that I am at least 18 years of age and have the full legal capacity to execute this release.

Model’s Name: ___________________

Model’s Signature: _______________________

Date: ___/___/___

Model’s Email: ________________________________________________________

Stationary

Email Signature

For the signature on my emails, I have my contact details, including links to my social media accounts to make it easier for my clients to contact me. This should in hope increase returning customers because my details are so accessible. I have kept the font and icons brown to ensure it stands out from the text in the email above.

Compliment Slip

After working with clients, I want to send them a thank you note to keep a personal feel to my brand. I will send this after their photos have been uploaded to their gallery. I want those I work with to enjoy the whole experience with me without it coming to an abrupt end which the compliment slip will help to prevent. This will add to the positive connotations clients have about my brand.

In the event of any questions regarding the application of the guidelines, or any other questions regarding Ellie Hope Branding Photography Specialist, please email: elliehopephotography@outlook.com