ELLIE FITCH | PORTFOLIO
1.| BENEFIT COSMETICS
BENEFIT COSMETICS | SEPHORA -
BULLRING CENTRE/BLUEWATER CENTRE
DESIGN INTENT DRAWING PACKAGE
THE FIRST INSTALL IN BENEFIT’S NEW STORE DESIGN CONCEPT LAUNCHED IN SEPHORA BULLRING CENTRE AND BLUEWATER CENTRE. THE NEW CONCEPT FEATURES A FLUTED BROW POD AND CURVED WAINSCOTED BACKING, IN A NEW COLOUR PALLETTE FOR BENEFIT.
AS THIS WAS THE FIRST LAUNCH IN THE NEW CONCEPT, THIS PROJECT REQUIRED INTERPRETATION OF GLOBAL STORE DESIGN GUIDELINES, AND WORKING CLOSELY WITH THE STORE TEAM TO ENSURE THE DESIGN SUITS THIER WORKING NEEDS.
BENEFIT COSMETICS | JOHN LEWIS - CARDIFF
DESIGN INTENT DRAWING PACKAGE
A RELOCATION OF THE BENEFIT COUNTER IN AN EXISTING STORE. WE HAD TO WORK AROUND AN SLIGHTLY CHALLENGINGLY SHAPED MAT AND ENSURE WE FIT IN OUR STANDARD GONDOLA TO HOLD ALL STOCK, AS WELL AS BROW/CONSULTATION COUNTER WITH 2 STOOLS .
BENEFIT COSMETICS | JOHN LEWIS - CARDIFF
FINAL INSTALL PHOTOS
BENEFIT COSMETICS | JOHN LEWIS - NEWCASTLE
DESIGN INTENT DRAWING PACKAGE
WE WERE GIVEN THIS BACKWALL SITE AS PART OF A RELOCATION WITHIN THE STORE. WE SPLIT THE BACKWALL INTO 2 SECTIONS, 1 HALF TO INCLUDE OPEN SHELVING AND A LIGHTBOX, WITH THE RECESSED BROW AREA ON THE OTHER HALF. THE PRODUCT GONDOLA THEN SITS AT THE FRONT SO THAT STOCK IS FACING THE MAIN WALKWAY.
BENEFIT COSMETICS | JOHN LEWIS - NEWCASTLE FINAL INSTALL PHOTOS
BENEFIT COSMETICS | HEATHROW AIRPORT - TERMINAL 5
DESIGN INTENT DRAWING PACKAGE
AS PART OF DUFRY’S UPGRADE OF TERMINAL 5, WE WERE MOVED TO A NEW LOCATION WITHIN THE DUTY FREE STORE. WE WERE GIVEN A MAT WITH A BACKWALL AND SPACE FOR A GONDOLA. THE BACKWALL WAS USED TO HOUSE 2X SETS OF OPEN SHELVES FOR TRAVEL RETAIL EXCLUSIVE SETS, WITH NEON SIGNAGE ABOVE. THE GONDOLA INCLUDED PRODUCT SHELVING, A CONSULTATION SPACE, AND A PROMOTIONAL END CAP FACING THE WALKWAY.
FINAL INSTALL PHOTOS
2. | HARVEY JONES KITCHENS
HARVEY JONES KITCHENS | LEICESTERSHIRE
EXTENSION KITCHEN
CLIENT DESIGN PACKAGE
THE CLIENT WAS HAVING A LARGE REAR EXTENSION THAT WOULD HOUSE THE NEW KITCHEN, PLUS AN OPEN PLAN DINING/SNUG AREA. THE SPACE NEEDED A KITCHEN TO ACCOMMODATE A LARGE FAMILY WHO LOVE TO COOK AND SOCIALISE, AS WELL AS GIVING GUESTS THE ‘WOW-FACTOR’.
I WORKED CLOSELY WITH THE CLIENT OVER A SERIES OF MEETINGS TO CREATE THEIR DREAM KITCHEN LAYOUT, THAT WOULD GIVE THEM BOTH THE PRACTICAL, USABLE FAMILY SPACE THEY REQUIRED, AS WELL AS CREATING THE IMPACT THEY
SITE BEFORE EXTENSION
ISLAND ELEVATIONS
ELEVATION B
HARVEY JONES KITCHENS | LEICESTERSHIRE EXTENSION KITCHEN
CLIENT DESIGN PACKAGE
HARVEY JONES KITCHENS | LEICESTERSHIRE
EXTENSION KITCHEN
CLIENT DESIGN PACKAGE
1. FARROW & BALL RAILINGS- ISLAND CABINETS
2. FARROW & BALL PAVILION GREY - WALL CABINETS
3. PORCELANOSA BOTTEGA CALIZA - FLOOR TILES
4. OAK - 100MM BOX SHELVES
HARVEY JONES KITCHENS |
CLIENT DESIGN PACKAGE
A FULL RENOVATION OF A PERIOD HOME, INCLUDING NEW EXTENSION TO ENLARGE EXISTING KITCHEN SPACE. MY CLIENT WANTED A KITCHEN THAT WILL COMPLIMENT TRADITIONAL STYLE OF HOUSE, AND TO BE A MULTIFUNCTIONAL SPACE FOR THEIR GROWING FAMILY. THEY REALLY WANTED TO INCORPORATE DARK GREEN BUT WERE WORRIED ABOUT IT LOOKING TOO OVERPOWERING BY HAVING ALL THE CABINETS IN THIS COLOUR, SO OPTED FOR A MORE SUBTLE GREEN ON THE RUNS, WITH THE STATEMENT DARK GREEN ON THE ISLAND.
ELEVATION A
ISLAND ELEVATIONS
1. FARROW & BALL DUCK GREEN - ISLAND CABINETS
2. TIKKURILA ALOE - WALL CABINETS
3. CARRARA CLASSICO QUARTZ -WORKTOPS
OAK
HARVEY JONES KITCHENS | DERBYSHIRE
ISLAND ELEVATIONS
ISLAND ELEVATIONS
Important Note: Note:
HARVEY JONES KITCHENS | DERBYSHIRE RENOVATION KITCHEN
5. QUOOKER CLASSIC FUSION TAP IN GOLD 6. ARMAC & MARTIN SPARKBROOK PULL HANDLECUPBOARDS 7. ARMAC & MARTIN SPARKBROOK T-BAR HANDLE - DRAWERS
THANK YOU.