media kit 2013-2014 The only online magazine connecting the contemporary-culture hubs of the Rocky West to regional, national and international audiences, launches a new multimedia, monthly EDITION. With 332,000 site visits in 2012, A2 site design goes responsive to reach mobile users.
At AdobeAirstream.com, we’ve been testing our hunches and turning on digital dimes since we launched in 2009. We hoped that by deploying a content strategy that paced the fast-moving contemporary culture news of our region, national and international traffic would build. It has. In 2012, AdobeAirstream welcomed 332,000 overall site visitors and 142,000 unique visitors. We hoped to engage our audiences. We have. Visitors spend seven minutes at a time. They read posts, look at slideshows, listen to podcasts, watch videos. We hoped to demonstrate that great content wins loyalty and credibility not just for our site but for our advertisers. It has. More than 40% of our subscribers open and forward our email blasts. We hoped our innovative digital ad programs would reap benefits for advertisers. And how. Our click-through rates have registered in double-digits over the web standard. Now, we launch a monthly edition. Responsive across mobile phones, tablets, laptops and large displays, it meets today’s user patterns. What doesn’t change is our award-winning contributors illuminating in multimedia the breadth and depth of contemporary art, film, music, design and travel, where we live. What does change is a content strategy refined for a more streamlined delivery schedule. The AdobeAirstream Edition. Rich in design. Ripe in credible and authoritative content. Ahead of the pack to deliver visitors the knowledge they crave and advertisers an uncluttered, exclusive stage to showcase their message.
A2’s digital ad programs hug the leading edge of IAB standards. They win the maximum impressions for digital ads that enjoy elegant design, without clutter.
Where We’ve Been AdobeAirstream’s contributors have generated 1000s of aggregate stories and posts that have won us page-one rankings for “online art magazine” and earned-media inbound links from sites including: Saatchi Online Magazine, ArtInfo, ArtsJournal and the Huffington Post. Who Our Audience Is
Graduate-school educated More women than men (women make 86% of US buying decisions) Double-income, no-children households over-represented Disposable income spenders on cultural travel, food, festivals, exhibitions, art fairs & experiences
How Our Audience Behaves
They view close to 200,000 pages a month. They search for us 750,000 times. They take in our multimedia: they read posts, view slideshows, listen to podcasts. They deliver the social shares that represent earned media that can’t be bought.
Where We’re Going Into Responsive Design: The edition site will display on, and your ad will scale to: Mobile Phones (non iPhone) iPhone 5s Tablets (non iPad) IPads Small laptops Big-screen displays Cross-Platform Marketing
6000 strong-subscriber lists Social media represented at an additional 6000 across Facebook, Twitter, LinkedIn & Pinterest
ADvERTIsING PROGRAM: Home Page
FILMSTRIP banner
FS
FS
300p x 600p The Filmstrip banner is an IAB-preferred advertising size. It is customizable to a slow rotation of multiple images, (animated gif) and in 2014 will extend into the option of offering a video advertising presentation. It is the preferred size for extreme visual impact which digital analysts compare to a full-page print advertisement, with exceptional click-through rates.
ADvERTIsING PROGRAM: Post Pages
MEDIUM RECTANGLE
MR MR
FT
300p x 250p The Medium Rectangle banner supports the home-page filmstrip by continuing to tell your brand’s story as viewers click through to article posts. They do so on average 5-6 times per visit, making for multiple impressions for your ad and brand.
FOOTERBOARD 728p x 90p The Footerboard banner offers you a horizontal presence for your brand story that lives alongside our social share buttons for maximum impact.