NEXT GENERATION OF INFLUENCER
CHILD INFLUENCERS
With the rise of social media and how imbedded it is in society, the ages that children are exposed to social media is becoming lower and lower and its not just the viewrs that are getting younger but its the content creators themseleves.
Generation Alpha appear to be more naturally comfortable infront of the camera.With this rise of child influencers there has been an app made just for “kid talent”. Zigazoo is an online platform for children to create and participate in trending challenges.
-Everleigh Rose, 3.9 million followers does craft videos, toy reviews and models
-Ryan Kaji 35 million followers does pranks, toy reviews, science experiments and DIY hacks.
AI INFLUENCERS
In the last couple years AI influencers have been gaining more popularity for a number of reasons: they’re customisable so it can fit a certain target audiance or niche perfecrly. They are consistent with branding since they dont have the possibility to make mistakes or inconsistencies with opinions. They are limitless which means they can adapt to any oppotunity. They dont enage in controversy, while human influencer have emotions that get caught up in online backlash, AI influencers do not which avoids any controversy.
-Lu Do Magalu, 7.3 million followers, Brazilian, created in 2003 to be a personal assitant for magazine luiza
-Lil Miquela, 2.5 million followers 19 year old pursuing a career in arts and music in LA
-Imma, 393k followers japanese influencer who has worked with IKEA, the 2020 paralymics, porsche, hugo boss, coach & more.
GEN ALPHA INFLUENCERS
AI INFLUENCER
