Soap and Glory Product Innovation Brief

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Focus Group #2 Hope – Dana – Ellie.G – Ashleigh – Phoebe – Autumn Do you have a regular skincare routine? Something that you try to follow through with every day? All: Yes What does it usually consist of? Hope: Yeah, I cleanse and moisturise night and day. Dana: Me, too. Ellie.G: Me, too. I also try to use masks at least once a week. Ashleigh: I cleanse, moisturise and use serums when I need. Phoebe: I always wash my face in the morning but sometimes only use a face wipe at night. Autumn: I at least cleanse and moisturise morning and night. What are your main skincare concerns? Hope: I have pretty oily skin which causes me to break out a lot. Dana: I suffer from redness especially in the morning. Ellie.G: I get spots easily – mostly when I’m under stress. Ashleigh: My skin is quite dry. Phoebe: My skin is quite dehydrated and that makes it look quite dull. Autumn: I have dry and often red skin. A few of you have mentioned redness as a concern. Do you use any skincare to target this? Dana: No Autumn: I just try to use skincare for sensitive skin. Simple works okay. What do you guys think superfoods in skincare? Hope: They’re interesting! I don’t see a lot of products like that in Boots and Superdrug though. Dana: Yeah, I agree. Ellie.G: I love the idea of them in skincare! I really like natural ingredients as they tend to work better for my skin. Ashleigh: I haven’t tried a lot of products with natural claims but I’ve heard positive things about them so I’d like to try. Phoebe: I agree with Ashleigh, I just wish they were cheaper. Autumn: Yeah, me too. If they were priced between £8-£10 would you consider using them? Hope: That’s a good price! So, yeah. Dana: Yeah I’d try them depending on the benefits. Ellie.G: I’m the same. Ashleigh: Me, too! Phoebe: Yeah I’ve never seen superfood products at a cheap price so that would be interesting. Autumn: I’d definitely try them.


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