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•SOAP & GLORY•


ABOUT Soap and Glory is a fun and feminine beauty brand, founded in 2006 by entrepreneur Marcia Kilgore. Since their first launch, Soap & Glory have sold 7 million products globally with the objective "of giving every girl, The best bang for her beauty budget.� (Gee, 2014)  .


ONLINE SURVEY = 100 RESPONSES

FOCUS GROUP = 12 PARTICIPANTS

MARKET RESEARCH

EXAMINING THE CURRENT MARKET


MARKET HEALTH


“FLAWLESS SKIN IS THE MOST UNIVERSALLY DESIRED HUMAN FEATURE”

— DESMOND MORRIS


KEY TRENDS

HEALTH & WELLBEING

HANDCRAFTED & DIY PRODUCTS

SUPERFOODS & BEAUTY


SUPERFOODS

#2 TREND WANTED BY SURVEY PARTICIPANTS 80% FOCUS GROUP EXPRESSED INTEREST HIGH PRICES VIEWED UNFAVOURABLY

OPPORTUNITY IN ACCESSIBLE, LOWER COST SUPERFOOD RICH PRODUCTS


ESTABLISHING A PROBLEM TO FIND A NEED


MORNING PUFFINESS

FACIAL REDNESS

DRY SPLIT ENDS

ESTABLISHING THE PROBLEM - FINDING A NEED!


r e g n i G

Ideation

Turmeric

Deep conditioning properties

- Detoxifying - Anti- Inflammatory - Anti Redness


INTRODUCING 'SPICE UP YA LIFE'


SPICE up ya LIFE White Tumeric Face Morning Cream

Yellow Tumeric Night Cream Yellow Tumeric Face Mask

Ginger Split Ends Shampoo

Ginger Split Ends Nourishing Hair Mask


SPICE up ya LIFE Mock up product: 'YELLOW TURMERIC NIGHT CREAM'


ORIGINAL PRODUCT PACKAGING


FINAL PRODUCT

Add a little bit of body text


MARKETING STRATEGY


MOBILE MARKETING: SNAPCHAT

PLEASE TAKE OUT YOUR PHONES AND OPEN SNAPCHAT...


SNEAK PEAK...

EXCLUSIVE SNAP CHAT FILTER TO CELEBRATE LAUNCH OF 'SPICE UP YA LIFE' RANGE.Â

Pictures featuring a product from the range using the snapchat filter can be uploaded to Soap & Glory's story.


Illustration List Soap and Glory, (2017). SHOW GOOD FACE. [online] SHOW GOOD FACE. Available at: http://showgoodface.com/lipstickslider/ [Accessed 12 Mar. 2017].

Bennett, E. (2017). Soap & Glory sell to Boots. [online] Getthegloss.com. Available at: https://www.getthegloss.com/career-news/soap-glorysell-to-boots [Accessed 12 Mar. 2017].

Soap and Glory. Soapandglory.com. (2017). Soap and Glory Exfoliators. [online] Available at: http://www.soapandglory.com/products/bath-body/exfoliators [Accessed 12 Mar. 2017].


Illustration List Boots, (2017). [online] Boots.ie. Available at: http://www.boots.ie/soap-and-glory [Accessed 12 Mar. 2017].

Cherrywallis.com. (2017). Soap and Glory Haul. [online] Available at: http://www.cherrywallis.com/2015/09/soap-and-gloryhaul-ad.html [Accessed 12 Mar. 2017].


Superfoods, Available at http://www.nzhealthfood.com/vitamins-mineralssupplements/super-foods.html Accessed 12/03/17

Soap and Glory Store Promo 1, Available at http://rougedeluxe.blogspot.co.uk/2010/09/soap-gloryat-sephora-singapore.html Accessed 12/03/17

Soap and Glory Store Promo 2, Available at http://rougedeluxe.blogspot.co.uk/2010/09/soap-gloryat-sephora-singapore.html Accessed 12/03/17


Dayinmydreams (2017). DIY turmeric mask home remedy for anti-aging, skin sensitivities, and fading dark spots. [online]. Available at: http://www.notey.com/@dayinmydreams_unofficial/external/1462 6456/diy-turmeric-mask-home-remedy-for-anti-aging-skinsensitivities-and-fading-dark-spots.html [Accessed 12 Mar. 2017].

Pinterest. (2017). Spice jars. [online] Available at: https://au.pinterest.com/pin/231724343306676731/ [Accessed 12 Mar. 2017].

Global Cosmetics Industry Infographic. Available at: http://res.cloudinary.com/yumyoshojin/image/upload/ v1484993356/pdf/the-beauty-economy-2016.pdf [Online] Accessed: March 15th 2017

PDF Innovation presentation soap and glory  
PDF Innovation presentation soap and glory  
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