Ella Friedman Portfolio by ellafriedman

ELLA FRIEDMAN

DESIGN PORTFOLIO | 2025

UT AUSTIN SCHOOL OF ARCHITECTURE

B.S. INTERIOR DESIGN

Ella Friedman

Austin, TX

ellarfriedman@gmail.com (512) 913-6349

PROFESSIONAL

INTERN | LAMBERT MCGUIRE DESIGN

June 2024 - August 2024

Austin, TX

• Assist in the production of construction documents, 3D models, design presentations, and documentation of completed projects

• Assisted in the selection of finishes and the redesign of operating restaurant projects

• Obtained finish samples and pricing and contributed to organization of materials library

DOCK ATTENDANT | ROWING DOCK

June 2022 - May 2024

Austin, TX

• Assist customers at register and boarding watercraft, maintain organization and cleanliness of equipment on dock

FREELANCE SCREEN PRINTING & GRAPHIC DESIGN

July 2021 - Current

Austin, TX

• Design graphics for logos and event flyers, create silk screens, and print merchandise

• Clients include Frothing and Trinity Mutual Aid

SALES / STOCK ASSOCIATE | WORLD MARKET

April 2021 - August 2021

Austin, TX

• Assisted customers with product questions, operated cash register, and stocked merchandise according to visual standards

SERVER / CAKE DECORATOR | BASKIN ROBBINS

September 2019 - December 2020

Austin, TX

• Prepared and served menu items, operated cash register, and decorated cakes according to customer requests

EDUCATION

UNIVERSITY OF TEXAS SCHOOL OF ARCHITECTURE

BACHELOR OF SCIENCE IN INTERIOR DESIGN

August 2021 - May 2025

Austin, TX

GPA: 3.81

AWARDS

SCHOOL OF ARCHITECTURE COLLEGE SCHOLAR

UT SCHOOL OF ARCHITECTURE

April 2024

DESIGN EXCELLENCE RECIPIENT

UT SCHOOL OF ARCHITECTURE

Fall 2023

ACADEMIC AFFILIATIONS

AMPERSAND | MEMBER

2023 - Current

UT School of Architecture

DIGITAL SKILLS

Revit, Rhinoceros, Enscape, Blender, ReCap

Illustrator, Photoshop, InDesign, Stable Diffusion

TECHNICAL STUDIO | SPRING 2024

DAVOS PAVILION

INSTRUCTED

ALLISON GASKINS AND MARLA SMITH IN COLLABORATION WITH YASMIN VILLANUEVA

The temporary tech company pavilion at the World Economic Forum in Davos, Switzerland hosts a flexible space that can accommodate private meeting rooms, technology demos, large audience presentations, and general lounging and socializing throughout the day. The design of the pavilion aims to build public trust in the highly influential tech company and create a space for honest conversations to take place. The Swiss-inspired arches are thoughtfully arranged to shape an open, cohesive space, complemented by vibrant, translucent materials that blur the boundaries between public and private areas, fostering a playful and inviting atmosphere.

BOOLEAN PROCESS

RENDER OF SPECIALTY ELEMENT

3/8" PLYWOOD INTERLOCKING STRUCTURE

LATERAL SUPPORT BRACKET EVERY 36" IN BOTH DIRECTIONS

PLYWOOD PANEL

CONSTRUCTION DETAIL OF SPECIALTY ELEMENT

INTERLOCKING ASSEMBLY SYSTEM

1" = 1'-0"

3/4"

WOOD VENEER

ADVANCED DESIGN | FALL 2024

SYMPHONIOUS UNCANNY

INSTRUCTED BY

KAREL KLEIN

Originating from Craig Ellwood’s Case Study House #16, this concept reimagines the home through intentional, sculptural “chunks” of the original design, altered by a LoRA AI model trained on images of wind instruments. The amalgamation of architectural fragments with the AI model’s unique influence results in pieces that, while still recognizable as functional structures, appear entirely bizarre and uncanny. These reconfigured elements come together to form a space that evokes a sense of disorienting familiarity—suggesting the circulation of sound, water, and heat within a living environment, yet remaining mysterious and abstract in its spatial use.

CASE STUDY HOUSE “CHUNKS”

LORA MODEL TRAINING IMAGES

LORA MODEL OUTPUTS

COUNTER-HEIGHT SURFACE

DENSE TUBES

A: PLANES

B: CONNECTORS

C: OBJECTS

STORAGE

BELL

MOUTHPIECE

BELL

MOUTHPIECE

SECTION

MODEL PHOTO

FROTHING GRAPHICS

Founded in 2021, “Frothing” is a multifaceted company that specializes in hosting live music events in Austin, Texas. Since the creation of the brand, I have designed various promotional materials, digital graphics and merchandise for Frothing. By working with the company since the beginning of its creation, I have been challenged with the unique opportunity of developing a brand identity that conveys the spirit of Frothing and caters to its audience. Keeping true to the brands DIY nature, the design process for most of these graphics begins with hand drawings, and sometimes ends there, using digital softwares including Photoshop and Illustrator only to enhance and digitize the design to be distributed on social media or printed physically. Minimal logo designs are produced between live events to generate sales and further build a customer base. Merchandise displaying these logos are manufactured in various ways. Some products are hand screen-printed, while some designs are sent to outside manufacturers to be embroidered onto hats or heat-pressed onto hoodies. To promote larger events, thematic flyers are designed to be posted on social media as well as be physically screen-printed and displayed throughout the city to advertise the upcoming event. Additionally, these designs are screen-printed on shirts, tote bags, and posters, and sold as merchandise at the shows to event attendees.

FROTHING

JANUARY

AUGUST

A DOG’S HOUSE

DESIGN IV | SPRING 2023

INFORMAL RETAIL

INSTRUCTED BY

AGUSTINA RODRIGUEZ

Designed to host various retailers such as vendors selling used books, records, antiques, and plants, the informal retail space is inspired by the typical antique mall, intended to create a “treasure hunt” experience. The site is located in an East Austin neighborhood, largely occupied by industrial use buildings. The old Austin atmosphere of the area informs the choice of materials, FFE, and vendors hosted in the retail space. Upon entering through a seating lounge adjacent to a food kiosk, customers are invited to embark on a journey through a bazaar of densely packed collectors items. The space employs varying freestanding, wall-mounted, and ceiling-mounted retail displays that inform the circulation and create separate “rooms” for each retailer while remaining visible to one another and maintaining an open concept to the space. Each display is made of wood and colored acrylic boxes, creating moments of discovery through their alternating transparency and opacity.

REDBLUFFROAD

CESAR CHAVEZ STREET

RED BLUFF ENTRANCE

SIDE ENTRANCE

FOOD KIOSK

INDOOR SEATING

OUTDOOR SEATING

BOOK RETAILER

RECORD RETAILER

ANTIQUE RETAILER 1

ANTIQUE RETAILER 2

PLANT RETAILER

2. SHELL CHAIR - HANS WEGNER

3. ZIGO COFFEE TABLE - MINIFORMS

6. LAND - VOLVER

7. LAPS - NOW CARPETS

8. TRAMATO TR710 - ANTONIO LUPI

DESIGN V | FALL 2023

EPISTEMIA

DESIGN EXCELLENCE WINNER

INSTRUCTED BY RIA BRAVO IN COLLABORATION WITH YASMIN VILLANUEVA

Epistemia, a Museum of Emotions, located in Northeast Austin aims to evoke emotions through the senses in dedicated interior spaces. Upon entering the space, users enter a forest like space composed of double height columns illuminated by colored light. After wandering through the columns, users are presented with an atrium-like hall enclosed by a spiral ramp with a false skylight. The space’s emphasis on harmonious, vertical forms in combination with the curious lighting evokes a sense of wonder in the museum goers, and inspires them to explore the upper floor of the museum. After ascending to the second floor users are immidiately met with bright red lighting and repeating sharp forms emerging from the floor and ceiling, creating a sense of shock. Changes in lighting, scale, and audio effects occur throughout the procession through the upper floors galleries, creating a series of suprises for the user. The museum contains a cafe and various immersive galleries to engage users’ senses and further create senses of wonder and shock. Both the columns and spike formations utlize large-scale 3D printing techniques in their construction.