G I M A C ont ainers
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he container category is a proven driver of springtime revenue, but can inspirational displays translate into pots of gold for retailers? Judging by the 2020 offering from GIMA members, the answer is a resounding yes. From the latest contemporary and eco-friendly pots to traditional planters, suppliers’ innovation is poised to drive footfall at retail outlets this season. elho is helping garden centres to maximise sales opportunities arising from the increasing popularity of grow-yourown. David Nicholson, sales manager for the UK and Ireland, says: “We’ve extended our growing range for 2020 with the Veggie Wall, which offers gardeners an all-in-one, simple growing solution. The Veggie Wall has an 80cm trough with a reservoir that holds 10 litres of water, and comes with a 125cm trellis, so it’s ready to plant. The product also ticks the sustainability boxes as it is made from recycled materials.” At Forest Garden, a new set of three Contemporary Slatted Planters offer consumers a modern and stylish choice. A Forest Garden spokeswoman says: “Made from FSCcertified, pressure treated, smoothplaned timber, the planters fit well with the current trend for clean, horizontal lines. Supplied Forest Garden pre-assembled so they’re ready to use, Contemporary Slatted Planters are easy to paint for those who want to add a personal touch.”
Forest Garden
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Garden Centre Retail April/May 2020
INNOVATIVE POTS OF GOLD
From eco-friendly bamboo to recycled rubber, GIMA members’ latest pots are poised to ramp-up container category growth
elho
rot, even during scorching summers Apta is throwing the spotlight on its or freezing winters.” Himalaya range, which it says “continues Transforming tyres once destined to perform as the best-selling terracotta for landfill into innovative planters is offer on the market”. Apta commercial a focus for Fallen Fruits, which says director, James Hoad, explains: “Himalaya its Recycled Tyre Planters have “strong is hand-thrown, frost-proof pottery in ecological appeal”. Fallen Fruits’ Jackie a wide range of shapes and styles. It is Eades explains: “Available in six styles ideal for gardeners who are looking for and sizes, the collection provides traditional terracotta.” a striking contrast for creating Primeur is championing stunning planting, with the its Tierra Verde collection recycled message making of planters, made from the product appeal to recycled rubber tyres, a range of consumer which won the coveted demographics. These GIMA Sword of tough, hard-wearing Excellence in 2019. planters are more robust Complete with selfthan other materials, watering bases, the which consumers will stylish line-up of planters appreciate.” offers unrivalled durability Continuing the and do not split or degrade, Apta environmental theme, helping retailers to slash Woodlodge has launched Bamboo wastage instore. Primeur’s Sarah Pottery, a bio sustainable container range McLafferty says: “Tierra Verde planters, made from eco-friendly bamboo. The designed with timeless silhouettes, offer contemporary, ultra-lightweight round retailers a real point of difference by and square pots in natural grey and black tapping into the trend for recycled, ecotones will help to fund the work of Cool friendly products. Earth, a charity that strives to halt rainforest “Comprising a unique level of durability, deforestation. Michael Wooldridge, these unbreakable planters are mould and managing director at Woodlodge, says: mildew-resistant, and won’t fade, stain or
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24/03/2020 12:43