Garden Centre Retail April/May 2020

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Garden Centre Retail ISSUE 49


April/May 2020








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W elc om e


Garden Centre Retail presence strong, offer tips and advice on gardening and plants, and keep being the trusted safe haven for those that need you. Finally, use all the government help that you can. The government has worked hard to put unprecedented measures in place for businesses to cope during this most challenging of periods, all designed to help your business and the livelihood of you and your employees. Take advantage. Please do let us know if Garden Centre Retail can help. See you on the other side!


A round-up of the latest news from the sector


Haskins opens Snowhill garden centre


How it’s worked on a commercial-scale

Subeditor – Katrina Roy Tel: 01903 777 570 Subeditor – Sam Seaton Tel: 01903 777 570

Joe Wilkinson Managing editor, Garden Centre Retail

Garden Centre Retail Garden Centre Retail


Innovative pot designs from its members


Tips for garden clothing from Treadstone


A selection of new products


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MANAGEMENT Managing director – Jim Wilkinson Director – Lisa Wilkinson Business development manager – Jamie Wilkinson MARKETING AND CIRCUL ATION Client relations – Amber Bernabe Tel: 01903 777 581 Subscription enquiries – Jessica McCabe Tel: 01903 777 587 Garden Centre Retail is published bimonthly by Eljays44 Ltd. The 2020 subscription price is £95. Subscription records are maintained at Eljays44 Ltd, 3 Churchill Court, 112 The Street, Rustington, West Sussex BN16 3DA. Articles and information contained in this publication are the copyright of Eljays44 Ltd and may not be reproduced in any form without the written permission of the publishers. The publishers cannot accept responsibility for loss of, or damage to, non-commissioned photographs or manuscripts.



Printed by Pensord Press Ltd, Gwent, UK Published by ©Eljays44 Ltd

New garden care machinery ranges



Sales manager – Tina Savelle Tel: 01903 777 584

PRODUCTION Design – Kara Thomas, Kirsty Turek


Joe and the GCR team

ADVERTISING Head of sales – Jessica McCabe Tel: 01903 777 587

Horticulture Careers – Ben Cumberland Tel: 01903 777 570


Think Plus Ink

EDITORIAL Managing editor – Joe Wilkinson Tel: 01903 777 577 Head of content – Nina Mason Tel: 01903 777 570


Eljays44 Ltd 3 Churchill Court, 112 The Street, Rustington, West Sussex BN16 3DA

Cover image: Woodlodge Mindful Planters


n these uncertain times, I’m sure reading a magazine is the last thing on your to do list. However, during self-isolation, now may be the best opportunity you have to work on your business, not just in your business. And GCR can help you with that. We’ve committed to producing this magazine as best as we can during this unprecedented COVID-19 pandemic, and we ve filled it with all the latest goings on in the market, as well as with tips and tricks you may be able to implement into your business. Just remember, you’re not alone in this. Visitor numbers are bound to take a hit over the next few weeks, but you’re still in a position to cement your place as the go to leisure/shopping destination for your community. Keep your online


This year’s latest designs

A top label/POS supplier, Hortipak

Whilst every effort has been made to maintain the integrity of our advertisers, we accept no responsibility for any problem, complaints, or subsequent litigation arising from readers’ responses to advertisements in the magazine. We also wish to emphasise that views expressed by editorial contributors are not necessarily those of the publishers. Reproduction of any part of this magazine is strictly forbidden.

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N ews

NEWS CENTRE Thrive and Notcutts team encouraging better wellbeing


hrive and otcutts wants more people to access green space through a tool called ultivating ellbeing in ardens and ature. his is because spending time in green spaces has proven benefits for mental and physical health. he value of one outdoor e perience programme is estimated to save around , in costs. It also contributes to benefit reductions and increased ta contributions per participant. athryn ossiter, hrive s , said Poor mental health is one of the biggest challenges confronting the today. ur campaign is all about tac ling this with a proven method increasing access to nature.


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perience shows that when people connect with green spaces, stress, an iety and depression reduce. In an era when our health services are under strain, this is a message worth spreading. aroline otcutt said e are passionate about the benefits that gardening can bring to mental and physical health. y great grandfather, oger rompton otcutt, was advised to wor outdoors due to ill health. It was then that his passion for horticulture began and otcutts was founded over years ago. e re proud otcutts is founded on wellbeing, and pleased that gardening benefits are now recognised.

Garden Centre Retail April/May 2020

Fron Goch gets go ahead for £1.5m expansion


proposed . m e tension of ron och arden entre has got the go ahead by planners. he move will see an e tension of the current facilities, and the introduction of new obs. ith alterations to the car par , it passed by officers without the need to go in front of a planning committee. he approved development will see a cold glasshouse and a new entrance canopy put in place. he supporting statement noted, while the success of ron och has seen it evolve to now employing members

of staff, the ever present threat from internet based retailers means the business needs to adapt. ustin illiams, managing director at ron och, said I cannot than our team enough, it is down to their fantastic hard wor , e pertise and the passion for their wor that we have achieved this, alongside the incredible support we have had from the community. e love being part of the community here, we see our customers day in, day out and it does feel li e a big family. www.frongoch-gardencentre.

Highfield Garden World gets green light for £2m expansion


ighfield arden orld has won outline planning permission to e tend its business, with wor due to start in , and is estimated to represent a m investment. It currently has a turnover of m, staff and , customers per wee . he ne t stage will boost the restaurant covers to inside and out, provide e tra retail space, new planteria areas and more par ing spaces.

im reenway said usiness has been good for many years, and especially buoyant since our last big . m e pansion in . e ve reached the stage where our restaurant was full again and we were running out of car par ing spaces. he demand is there, and we re on course to have an even better offering now. www.highfieldgardenworld.

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N ews

Retail Mutual COVID-19 support


n the latest Budget on 11 March, chancellor Rishi Sunak warned up to 20% of the UK’s workforce could be off at any one time due to coronavirus, disrupting businesses and consumer cash ow. una announced, however, a £7bn support package for small businesses, including tax cuts, loans, grants, and a coronavirus business interruption loan scheme. Specialist cover provider for independent businesses, The Retail Mutual, has also responded by offering support to its members in the event their business is impacted. Mutual manager of The Retail Mutual, Kirsty Hampton, said: “Retail and hospitality businesses are paramount to UK economy, and the coronavirus is likely

to hit the small independents hardest. espite reports on consumer confidence in the UK improving in February, our feeling is that footfall is down and this will impact retailers. “If a member’s premises are closed by authorities due to staff being ill with the coronavirus or face closure due to suspected contact and require deep cleaning, they may be covered. e can support independent businesses at this time and are able to consider claims beyond the standard scope of cover. “Sunak’s announcements following the Budget from the government, will have a significant impact on the resilience of independent businesses during this uncertain period.

Dobbies garden centres criticised for staying open


obbies Garden Centres has defended its decision to keep its stores open in the wake of the latest coronavirus guidelines. Prime minister Boris Johnson announced the measures on onday arch. An unnamed member of staff, who works at the Orton Grange branch, near Carlisle, said e are not an essential service and staff are scared, yet we have to go in. In a statement, obbies said: “The latest government guidance has stated food, home and hardware, and pet shops should continue to operate to provide essential goods. e are committed to serving the communities we operate in and will only

British Garden Centres strengthens Board


ollowing rapid expansion, British Garden Centres has strengthened its Board of anagement. harles and Robert Stubbs will remain as oint managing directors. New to the Board is ic y owers. ic y has been responsible for the development of Gardeners etreat and offee aven.



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Ricky will become Group estaurant irector. Robin Bosworth has played a pivotal role in the expansion of the group, and is now the group operations director. This includes the regional management structure. e will also have responsibility for Merchandising and Health and afety.

oyd ouglas avies, who joined from Hillview in ecember, became group P and communications director. Commenting, Charles Stubbs said: “I want the business to continue to grow and develop with the same agility and energy. “I’m delighted the new oard share the family s vision.

be selling essential items from our foodhalls, home and hardware, and pet departments. “Only a limited number of customers will be permitted in the store at any one time to help ensure everyone remains two metres apart. “Staff will serve at alternate tills and will only take card or contactless payments. .

They understand and applaud the way we do things here at ritish arden entres. There are also plans to create a new position on the anagement oard. The business also hopes to announce the appointment of a trading director with group buying accountability.

Harmless Household Pest & Animal Control Offer your customers quailty products that deliver on their promises

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Our commitment during the coronavirus outbreak: We aim to support the garden centre industry by keeping connected while we work apart. As a valued reader of Garden Centre Retail magazine, we wanted to reassure you that we will be continuing as normal to support the garden centre community during these uncertain times. We promise to stay at the forefront, tackling all the major issues facing our industry during the coronavirus outbreak. Cooperation is essential to the containment of the COVID-19 and its economic impact, particularly if the outbreak turns out to be more persistent and widespread. With that in mind, we will be continually updating our website, and you can stay up to date on the go with our app. We are interested in hearing any good news you may have surrounding your business and coronavirus. If you would like to share news with us, please email We greatly appreciate your ongoing support and hope you stay safe and well during this pandemic.


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Haskins opens redeveloped Snowhill garden centre following £15m investment

askins Garden Centre in Snowhill, Crawley, has opened its doors to customers upon completion of a 12-month project to create a new, enhanced centre. Following a £15m investment, the new centre now boasts a retail space of 11,813 sqm, including an outdoor plant area and 440seat restaurant complete with a newly installed pizza oven. Additional space has also been created to accommodate 170 restaurant guests on an outdoor patio. Up to 70 new jobs have been created to accommodate the centre’s expansion. Car parking has also been improved with 346 spaces now available for visitors to use. ulian infield, chief executive of Haskins Garden Centres, said: “We are thankful for our team at Snowhill that worked tirelessly to ensure the centre was able to remain open for the majority of the project, so that our customers experienced minimal disruption during this time. “We can’t wait to receive our customers’ feedback on our new and improved facilities. Over the years, we have built


a loyal customer following and we are proud to be able to give back to them in this way with our new expanded centre.” Haskins acquired the Snowhill site in 2003, and due to a number of ageing buildings pre-dating Haskins’ ownership, the leading garden centre group recognised the need to redevelop and modernise the centre to the same standards and format of its other centres.

Garden Centre Retail April/May 2020

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Chairman of Haskins, Warren Haskins said: “It gives me great pleasure to open the new Haskins Snowhill Centre. Twenty two years ago, I had this guy come into my office, he had ust been made redundant. He was actually going off to Australia the next day. I then phoned him, just as he was at the airport, and offered him the job – and that was Julian.

“If I hadn’t taken Julian on, this would not look as fantastic as it does. But Julian has put together the most incredibly talented team of people and has employed great engineers to build a fantastic centre. It’s been a real team effort. I’m proud to have a business with such a strong team. We’re only 138-years-old now and I’m looking forward to the next 138 years!” w

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Business Solar Power


SOLAR POWER On the first anniversary of the government abolishing subsidies (called feed-in tariffs) for new renewable energy schemes, commercial-scale solar power is flourishing despite predictions that no tariffs would harm clean energy growth. Even without subsidies, a Cornish plant nursery continues to expand its solar power systems to benefit from cheaper electricity, price stability and to help the fight against climate change


ernock Park Plants, based at Saltash in Cornwall, is an independent wholesaler producer of high-quality, young ornamental plants. Its first solar PV electricity generating system was installed in 2011, followed by more systems in 2013 and 2014. All these received feed-in tariff payments from the UK government – one for each unit of electricity generated and another one for each unit exported to the National Grid.

The company now generates 20% of its own energy at about one-third of the price of electricity bought from the National Grid

Panels on main building


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All tariffs were abolished by the government on 1 April last year. However, Kernock Park Plants has found solar power so beneficial to its operations and profits, even without subsidies, that it has installed yet another large PV system increasing the site’s solar generated electricity by around 80%. Altogether, the company now generates 20% of its own energy at about one-third of the price of electricity bought from the National

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Solar Power Business

Aerial view across Kernock Park Plants site

rid. he solar P systems also prevent tonnes of carbon dio ide being released. ne year ago, the renewable energy sector predicted that a lac of feed in tariffs would sti e demand for green energy. In contrast, solar power company ypower, which installed the solar P systems at ernoc Par Plants, believed the opposite would be true for commercial scale solar. It envisioned businesses would be encouraged to use solar power because wingeing cuts to the tariff rates in and had added unpredictability to the long term economic benefits companies could receive from solar. o tariffs meant these financial returns could be calculated with confidence any companies were dissuaded by the amount of administration involved with I s and some refused to ta e subsidies at all. o tariffs meant this red tape disappeared. he negative image created by feed in tariffs would fade, and users of commercial scale solar power could benefit from electricity that costs less per h than that bought from the ational rid. his would be p per h, compared to a minimum of p per h, respectively.

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olar P systems are more efficient and two thirds cheaper than years ago, and offer companies a return on investment of over . system costing in now costs under . It also enables a company to reduce use of fossil fuels and meet climate emergency targets. uring the past months, ypower has found ompanies, such as ernoc Par Plants, that installed solar systems pre abolition of tariffs are now ordering new systems despite no tariffs. he current demand from companies for solar systems is greater than before.

Boiler roof panels

his is ypower s th anniversary year, and it is on trac to be its best trading year yet. companies desire to reduce their carbon footprint and implement greener operating systems has massively increased. espite , obs being lost in the solar sector since , and only a uarter of start ups in the corporate world generally reaching their th anniversary, ypower is going from strength to strength. uring the past years, they ve installed , P panels which produce more than million h of electricity each year, preventing , tonnes of from being released into the environment annually, the same as planting , trees. olar generated power enables the corporate world to ma e a ma or contribution to society s carbon reduction targets. If solar P panels were fitted to all roofs of company buildings suitable for solar power, commercial scale solar power could provide of the s energy needs, according to the s uilding esearch stablishment ational olar entre. w

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Brand ing Business

BRANDING Paul, how important is branding for businesses in the garden retail sector? It’s more important than ever, as other retailers encroach on the garden sector, branding can be a useful tool to attract and retain customers. Building strong relationships with your customers is important and good branding can help you to communicate your strengths and values. a ing the right first impression is important, but branding is much more than the logo on your building and business card. A successful brand strategy expresses the personality of a company, and its successful implementation builds customer relationships and loyalty. A brand is used to shape how a business communicates with its customer.

Good branding can help you to communicate your strengths and values What do garden centres do that can be improved with regards to branding? Garden centres can often be disorientating to visitors and if you find a shopping e perience unpleasant, you are unlikely to repeat it. Customers have come to expect high standards when it comes to their retail experiences, so creating a consistently branded environment that incorporates

Garden Centre Retail catches up with Paul Messer at Think Plus Ink to talk about how garden centres can make the most of branding

clear signage and useful information in a coherent tone can improve your customers’ experience. Something as simple as clear navigation signage, department signposting or helpful tips can engage customers and make them feel far more comfortable and confident browsing and choosing products. Presenting this information in a consistent, recognisable visual style is one function of branding. What do garden centres do well? hey offer benefits that customers desire from a business; comprehensive product ranges in one location and enthusiastic, knowledgeable staff that are happy to guide them. They may host popular events or be long-established, even family-run, businesses that are at the heart of a community. These are assets that many retailers would envy, so why not make the most of what you are already doing by working with a good agency, like ours, to communicate these values to a wider audience. Do garden centres need to refresh their image? This is something that business owners are probably best placed to answer themselves, but try to take an objective look at how your business presents itself, like with your logo, signage, advertising, etc. How well does this re ect the passion, enthusiasm, expertise and unique approach of you and your staff?

Your logo, marketing materials or signage is li ely to be the first point of contact with customers, and we all know how important first impressions can be. So, what does your logo say about your business? Is it vibrant and approachable? Is it trusted and prestigious? Do you feel proud when you compare it to others? The sector probably doesn’t have the best reputation when it comes to visual communication. Some have recognised that more can be done to stay ahead in an increasingly competitive market, which will create a tougher trading environment for those that get left behind. Are there any garden centres whose branding you admire? The ones that are doing it well have identified what s special about what their business offers, and engage creatively with their customers. There are good examples of this across the sector. What would your advice be for a garden centre looking to change their branding? There are three key pieces of advice: 1. Think beyond a logo . he one si e fits all approach creates a homogenised look that will not set you apart from your competition 3. Choose a design company that will take the time to understand what is special about their business and how to communicate this in an effective strategy. w ABOUT Founded in 2008 and based in the picturesque market town of Melbourne, Derbyshire, Think Plus Ink is a design and branding studio, bringing brands to life through thoughtful strategy and strong visual storytelling. It bridges the gap between graphic design and strategic consultancy to deliver innovative and commercially effective design.

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Garden Centre Retail April/May 2020


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Business C anop ies


ollowing years of consideration, designing and development, the new Snowhill store by Haskins arden entres is now officially open on the outskirts of Crawley, est usse . ne of the first things that strikes the visitor as they approach from the roundabout is the fantastic outside plant area. Almost the entire retail space is protected from the elements by an architectural canopy, installed by Fordingbridge. The striking structure, filled with a vast array of plants, owers and trees adds to the appeal for shoppers before they turn to enter the store.

The canopies are designed for structural integrity, without compromising on visual appeal “We worked closely with the Haskins team for a substantial period, to ensure the design would fit in with the brief, explains Stephen Toone, managing director at Fordingbridge. “The aim of creating a space which would allow shoppers to browse the area in comfort, with no impact of poor weather, is the aim of most garden centres, including Haskins.


NEW CANOPY Garden Centre Retail catches up with industry experts Fordingbridge to see how one of its installations has added a new dimension to the recently developed Snowhill branch of Haskins Garden Centres

“Haskins wanted to create a space where gardeners were able to browse and purchase plants in any weather, so that they could enjoy their purchases at home. They were also conscious of the feeling of space. As the canopies cover a significant area, we wor ed together to ensure that there would be no feeling of claustrophobia, and that it remained an open space for shoppers. he final design, established by both Fordingbridge and the Haskins team, features a bespoke ‘top-hat’ section to the roof of the canopies, elevating a central section to allow for a fi ed vent. his provides increased air ow through the structure and adds to the sensation of openness. he roofing material is our custom Opal 60 fabric. Unique to Fordingbridge, it allows for significant light transmission, while blocking a high level of UV. This allows plants to remain healthy, but reduces the bleaching of stock during the summer. It’s completely waterproof, which has a high level of appeal in our country

The final design features a bespoke ‘top-hat’ section to the roof of the canopies Using a combination of timber and steel, the canopies are designed for structural integrity, without compromising on the visual appeal. “Haskins has also worked incredibly closely with local residents during the planning process, and has had many of its neighbours to the store formally invited to the opening. w

ABOUT To find out how Fordingbridge can help you with your canopy requirements, call one of the team on 01243 554455 or visit


Garden Centre Retail April/May 2020

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GIMA Impressive innovative pot designs from GIMA members


MERCHANDISING Tips from Treadstone’s head of brands


COMPOST Take a look at five popular brands’ latest products


GARDEN MACHINERY New garden care machinery ranges


PEST CONTROL A selection of varied, new pest control options


POTS AND PLANTERS This year’s latest pots and planters designs


BUSINESS PROFILE Hortipak – horticultural label and POS supplier

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G I M A C ont ainers


he container category is a proven driver of springtime revenue, but can inspirational displays translate into pots of gold for retailers? Judging by the 2020 offering from GIMA members, the answer is a resounding yes. From the latest contemporary and eco-friendly pots to traditional planters, suppliers’ innovation is poised to drive footfall at retail outlets this season. elho is helping garden centres to maximise sales opportunities arising from the increasing popularity of grow-yourown. David Nicholson, sales manager for the UK and Ireland, says: “We’ve extended our growing range for 2020 with the Veggie Wall, which offers gardeners an all-in-one, simple growing solution. The Veggie Wall has an 80cm trough with a reservoir that holds 10 litres of water, and comes with a 125cm trellis, so it’s ready to plant. The product also ticks the sustainability boxes as it is made from recycled materials.” At Forest Garden, a new set of three Contemporary Slatted Planters offer consumers a modern and stylish choice. A Forest Garden spokeswoman says: “Made from FSCcertified, pressure treated, smoothplaned timber, the planters fit well with the current trend for clean, horizontal lines. Supplied Forest Garden pre-assembled so they’re ready to use, Contemporary Slatted Planters are easy to paint for those who want to add a personal touch.”

Forest Garden


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Garden Centre Retail April/May 2020


From eco-friendly bamboo to recycled rubber, GIMA members’ latest pots are poised to ramp-up container category growth


rot, even during scorching summers Apta is throwing the spotlight on its or freezing winters.” Himalaya range, which it says “continues Transforming tyres once destined to perform as the best-selling terracotta for landfill into innovative planters is offer on the market”. Apta commercial a focus for Fallen Fruits, which says director, James Hoad, explains: “Himalaya its Recycled Tyre Planters have “strong is hand-thrown, frost-proof pottery in ecological appeal”. Fallen Fruits’ Jackie a wide range of shapes and styles. It is Eades explains: “Available in six styles ideal for gardeners who are looking for and sizes, the collection provides traditional terracotta.” a striking contrast for creating Primeur is championing stunning planting, with the its Tierra Verde collection recycled message making of planters, made from the product appeal to recycled rubber tyres, a range of consumer which won the coveted demographics. These GIMA Sword of tough, hard-wearing Excellence in 2019. planters are more robust Complete with selfthan other materials, watering bases, the which consumers will stylish line-up of planters appreciate.” offers unrivalled durability Continuing the and do not split or degrade, Apta environmental theme, helping retailers to slash Woodlodge has launched Bamboo wastage instore. Primeur’s Sarah Pottery, a bio sustainable container range McLafferty says: “Tierra Verde planters, made from eco-friendly bamboo. The designed with timeless silhouettes, offer contemporary, ultra-lightweight round retailers a real point of difference by and square pots in natural grey and black tapping into the trend for recycled, ecotones will help to fund the work of Cool friendly products. Earth, a charity that strives to halt rainforest “Comprising a unique level of durability, deforestation. Michael Wooldridge, these unbreakable planters are mould and managing director at Woodlodge, says: mildew-resistant, and won’t fade, stain or

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C ont ainers G I M A “Bamboo is regarded as a highly sustainable crop, as it grows quickly without any need for chemical pesticides. The pots also incorporate recycled materials such as coffee beans and wheat shells, along with a small amount of fossil-based resin, making it a greener offering that appeals to ecoconscious consumers.” In line with its commitment to supporting charities, Woodlodge has introduced Mindful Planters, donating £19k from sales of this range to Mind, the mental health charity. These planters have been inspired by the positive emotions that nature can have on mental and physical wellbeing, and are available in two expressions, happy and curious. The range will be supported instore with informative POS materials. Treadstone Products’ new recycled pot range uses 100% recycled plastic and is also 100% recyclable. Treadstone’s head of brands, Dean Winters, says: “The heavy duty pots are made in Italy and provide a stylish addition to any patio or home. The unique textured surface design and on-trend mocha colour is reminiscent of natural clay. This colour looks great in any environment and acts as the perfect foil for owering and foliage plants. Our free merchandiser displays the pots to best effect in a simple but effective way, whilst the bold header advertises the range’s eco credentials.” The container category offers retailers valuable linked sales opportunities. Managing director of Greenkey Garden & Home, Jeremy Parkes, explains: “Greenkey has the answer to moving heavy pot plants around with its range of 10in (25cm) or 12in (30cm) pot moving trays with three tough lockable castors. Made from strong polypropylene, they are capable of carrying weights of 50kg and 55kg, respectively. Available in grey, terracotta and green, the initial display stand is supplied preloaded with eight of each colour, and is supported with the option to top-up any of the colours with a replenishment carton of six.” The recent surge in houseplant sales, a sector that’s up 31% year-on-year, has led Meadow View Stone to develop what it describes as a “revolutionary product”. A spokesperson says: “The new Pot Stars range is the latest innovation in house plant technology – a collection of decorative smaller gravels designed for use as pot toppers with the option of applying a fi ing, resin based spray to bind the stones together. Supplied in handy 1kg bag sizes, the range comes with a display stand and POS to showcase the product.” For further information please contact GIMA on 01959564947 or w

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Woodlodge Mindful Planters

Fallen Fruits



Treadstone Products

The Garden Industry Manufacturer’s Association (GIMA) is a membership organisation of around 150 members representing the majority share of suppliers and manufacturers operating within the UK gardening industry. The range of services and support provided for members is extensive, offering something for all members, regardless of size or heritage.

Garden Centre Retail April/May 2020


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M erc h and ising Prod uc t s


Treadstone’s head of brands Dean Winters discusses ways in which product displays can play a big part in customer attention, and potentially, more sales


rom providing practical, spacesaving solutions for stockists to inspiring stockists’ customers to purchase, there is an art to making sure merchandising materials are top notch. This is especially true in the area of clothing, where the difference between well and poorly designed displays can mean a big difference in sales achieved. At the last round of the GIMA awards, Treadstone Products’ ClipGlove range of gardening gloves won two awards, one of which was ‘Best POS Display’. The judges called the display “bright, interactive, eye-catching and very informative.” Dean Winters, Treadstone’s head of brands, outlines what the drivers are that are shaping the merchandising success in garden product retailing, and how the ClipGlove approach could work for you.

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pace efficiency is one of the biggest factors. Stockists are trying to maximise their sales opportunity in all product categories, and they want their merchandising to be as streamlined as possible. It’s about educating consumers on the features and benefits of merchandise, but not ta ing up too much space in doing so – quite a balancing act. Consumers want simplicity in sales messaging, and there is no room for ambiguity. Clever merchandising has a real impact in order to draw the consumer in for a closer look, but in addition, it’s vital that items can be handled easily without making a mess of the shop oor. Merchandising that keeps products on POS displays easily must be part of this picture. Consumers need merchandising materials to be robust as well. There is nothing more annoying than handling items or trying them only to find that materials come apart too easily, or indeed don’t allow consumers to try products in the way they need to. For the merchandising of the ClipGlove range of gardening gloves, we’ve tried to address all these issues to ensure a positive shopping experience for consumers and

positive outcomes for stockists. A quick reminder of the ClipGlove concept: ClipGlove gets its name from the addition of an aluminium Carabiner clip, which keeps glove pairs together when being stored away so that they do not get lost. Retailers appreciate the clip and how it prevents torn header cards and allows consumers to try on both gloves easily in store. The high impact main range stand holds 240 pairs of gloves and 48 packs of clips in less than 0.4m2 of oor space. his space efficient stand is capable of holding a comprehensive selection of gloves, each in two sizes. Panels on the stand feature informative graphics to help consumers select the correct glove as well as a clever size guide for both men and women. There’s also a specially designed hook system prevents the gloves falling from the spinner, even when fully loaded. 

Garden Centre Retail April/May 2020


24/03/2020 14:15

Prod uc t s M erc h and ising It is delivered at pac ed, complete with graphics, and once assembled, its si e is . . . m. his stand features appro imately m2 of graphic space, but none of this steals space from that of the merchandise itself. he information provided is intended to try to move purchasers up the range , that is to say encourage them to buy possibly an entry level pair of lip loves, try them and return to buy a more heavy duty pair. he premium range has a P starting at ust . . vailable in two colour palettes and light, medium and heavy duty

The information provided is intended to try to ‘move purchasers up the range’ options, the lip love range has options to suit occasional and een gardeners. here s also a compact stand option, which holds assorted s pairs of gloves . he assembled si e of this stand is . . . m. he wall stand for the lip love range also holds the full main range of up to gloves in only a m run. clever two tier hoo system allows both glove si es to be displayed in one facing. ach position is clearly labelled with the glove type and si e. he high impact side graphics aid product selection and include a handy si e guide. his approach is a superb space saver for retailers and was developed in response to specific stoc ist demand. he triple pac promotion is available for both men s and ladies versions. ach deal contains triple pac s at an attractive retail price point. sing the same colour palettes as our main range, these gloves feature branded hanging loops. ach deal comes with a cardboard dumpbin with lip love branding.


Garden Centre Retail April/May 2020

Merchandising.indd 22

In addition, we offer customers lip trip deals to help generate e tra glove sales. ith si different varieties to choose from, they are ideal to hang as a lin ed sale alongside garden tools, watering products, fertilisers and chemicals or even seeds. ach deal is supplied with a heavy duty clip strip and an eye catching header card to grab the consumer s attention, ma ing them ideal for till points. ith no fewer than five P display options, readstone believes it has developed a solution for any stoc ist re uirement. en tevenson, category manager at an age, one of the illington roup members, said recently an age listed the lip love range due to its point of difference and the P of gardeners being able to eep their gloves with them all of the time using the clip. he designs, styles and uality complement e isting ranges and add to the an age offer. arly sales have been very encouraging across the range. he efficient merchandising unit ma imises sales for its footprint with clear point of sales for customers to engage with. or the Peter abbit range of items for children, we offer a four sided freestanding bespo e merchandiser featuring hoo s, complemented by interactive P in the form of children s games. ne side of the stand has a ma e, encouraging children to follow it with a finger to reach the centre, and on the other side has a spot the difference game, and a compact display unit is also offered. o support our new range of Peter abbit branded garden clogs for children, we have developed a new, freestanding P display. sually, clever merchandising solutions come out of the conversations and observations we e perience in our sector, but it is surprising how ideas can ow from non related ones too. o I may find myself in somewhere

li e alfords, see a particularly clever approach and then start to wonder how it could port over to garden products retailing. he ey is not to stand still, but to come up with new, innovative solutions, which not only resolve issues that stoc ists have, but resolve those they do not even now need addressing. nd of course, all of this has the overarching aim of giving the consumer the best possible shopping e perience so that they will want to come bac to the retailer again. etailers interested in wor ing with readstone Products can contact the company on 01978 664 667 or email or more information, visit w

25/03/2020 08:07

Bathgate offer retailers a comprehensive range of high-quality horticultural products

Unrivalled nationwide delivery service available for quantities ranging from a single pallet through to a full load. 01270 762 828

01270 762 828

01270 762 762828 828 01270

01270 762 828 01270 762 828

01270 762 828

We are to have worked in the industry for a number of years and have many friends in the Garden Centre sector.

All of us at Fordingbridge would like to wish you well during these strange times and continue to serve you.

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01243 55 44 55

24/03/2020 15:06

L at est Prod uc t s C om p ost

COMPOST New Horizon All Plant Compost 60L Westland Horticulture Ltd • Made with BIO3 – a revolutionary formulation • 100% peat free • Boosts plant energy, promotes healthy roots and leaves and nourishes plants for longer • Also available in Veg Compost and Tomato Planter

Happy Compost All Purpose The Greener Gardening Company • Suitable for all uses, from seed sowing to containers and baskets • Peat free and only uses recycled and by-products to be completely sustainable • Recycled packaging • Suitable for vegans • Best performing in tests against all market leading peat-free composts RRP £6.99 Miracle-Gro Performance Organics All Purpose Organic Compost Evergreen Garden Centre

RRP £6.99

• High performance organic allpurpose compost, perfect for pots, containers, beds and borders • Grows plants twice as big, organically • Feeds your plants for three months • Plant based • Performance Organics is the breakthrough of 100% natural gardening products RRP £6.99

Multi-Purpose Compost Durston Garden Products Ltd Tomato Compost Dalefoot Composts • 100% peat free • No need to feed – feeds naturally for 12 months • 50% less watering • Organic, approved by the Soil Association • High yield with healthy crops

• Contains essential plant nutrients • Wetting agent is blended for water absorption, aeration and drainage • Available in 10l to 60l bags. • Can be supplied to garden retailers in full 20 pallet loads or as part of a mixed pallet

RRP £8.99-£10.99

RRP £4.99 (60l bag)


Garden Centre Retail April/May 2020

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24/03/2020 13:58

What is Strulch Strulch © is a light and easy to use garden mulch made from wheat straw for organic gardening. A patented process is used to ‘preserve’ the straw so that it lasts for up to two years and gives an earthy brown colour. Strulch has a neutral pH and can be used throughout the garden on borders, raised beds, around cultivated fruit and on vegetable plots. • Spend less time weeding Strulch reduces weed growth by up to 95% • Save water Strulch helps retain moisture around plants • Improve your soil Strulch enriches soil and its structure • Use all around the garden Strulch is suitable around flowers, shrubs, fruit and vegetables • Save time and money Strulch, the straw garden mulch, lasts up to two years, spreading the cost, saving water and fertiliser, making your plants grow healthier and stronger and giving you more time to relax. • Slug and Snail deterrent The physical properties of Strulch together with the embedded minerals deters slugs and snails

Want to stock Strulch - The Straw Mulch with Slug and Snail Deterrent? Visit our website to see how we advertise our stockists. Our extensive advertising campaign generates ‘hits’ on our site. Each bag covers 3 x 1sqm. Minimum order 1 pallet x 48 bags delivered within 3 working days. Discounts for multiple pallets. Call for a quotation: 01943 863610 01943 863610

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24/03/2020 27/08/2019 15:03 12:33

W design e & your g build arden centre

Meet Thermoflor!




A specialist with 140 years of experience in glasshouses and conservatories, and especially an expert in the development and construction of garden centres.

A-Road Frontage Garden Centre with Heated Area of circa 675 sq.m. Plus Optional Additional First Floor of circa 210 sq.m. Part of Larger Garden Village With circa 28 other Tenants

New build projects


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REF: 0295

24/03/2020 15:02

G ard en M ac h inery L at est Prod uc t s

GARDEN CARE Smart Sileno City 250m2 robotic lawnmower GARDENA

• Simple menu navigation via integrated LCD display • Frost sensor will override mowing cycle if temperatures drop below freezing • SensorCut system will manage the mowing cycle to your lawn growth rate • Mows when it’s raining, and is completely hose washable • The CorridorCut function allows even mowing in narrow or hard to reach places RRP £779

48v (2x24v) cordless 36cm lawnmower Greenworks • 36cm (14”) cutting width • Two-in-one: mulch or rear collect • Five cutting heights (25mm to 70mm) • 50 litre collection • Single lever height adjustment RRP £199.99

S3840V Cobra

Izy-ON HRG 416 XB Honda • 1.0kW, aluminium brushless motor draws power from 4Ah, 6Ah or 9Ah • Fan-less motor design offers Izy (petrol) rivalling performance • Mows at 79dB • ThermoSmart technology monitors and maintains battery temperature to ensure maximum performance over a cutting session • Universal battery system which allows you to swap batteries between Izy-ON cordless mowers and cordless handheld tools. • Full battery recharge time 35mins (4Ah battery)

obra s first battery powered lawn scarifier • 40V lithium-ion battery • 45 litre grass bag • 380mm working depth • 45 minute run time RRP £299.99

RRP £576

Latest Products Machinery.indd 27

Garden Centre Retail April/May 2020


24/03/2020 14:07

L at est Prod uc t s G ard en M ac h inery

GARDEN CARE 20V cordless lawn mower Energizer

19cm 18V cordless tiller with 18V 2Ah battery Handy Distribution

• 25 minute run time • Can cut up to 200sqm • 9.9kg weight • Adjustable cutting height • 35 litre grass collection bag

• 19cm working width • 15cm tilling depth • 40 minutes working time • 90-minute charge time • Safety switch

RRP £249.99

RRP £129.99

A340E 1400W electric lawn mower WOLF-Garten • 30 litre grass bag • 25-75mm adjustable cutting height • 14kg weight • 34cm cutting width • Integrated Cut-Collect-Mulch and Advanced Cut and Collect systems RRP £209.99 Twenty Elite Ambrogio (Magic Distribution) • Premiou, Italian made, fully autonomous lawn mower • GPS assisted navigation • For lawns up to 100m2 • Pet safe • Solid stainless steel blades spin at nearly 5,000 RPM RRP £1,299


Garden Centre Retail April/May 2020

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24/03/2020 14:05


GARDENA AquaZoom Sprinklers for even, puddle-free watering of square and rectangular areas

Clever watering solutions from GARDENA With over 50 years’ experience in creating innovative watering solutions, GARDENA has a range of watering products specially designed to make gardener’s lives easier. The perfect match: GARDENA textile hose Liano and AquaRoll storage trolleys Made from incredibly tough re-enforced textile woven fabric, the GARDENA textile hose Liano can withstand being pulled around tight corners and through prickly hose bushes. Completely kink-free, 100% leak free and with a 30 year warranty you can rest assured your Liano hose won’t let you down. While you may expect a hose this tough to be heavy, the Liano hose is very lightweight, allowing you to move the hose easily around your garden. For even easier manoeuvrability and storage, pair with a GARDENA AquaRoll storage trolley. With its patented Kick&Stand feature for extra stability when in use, and compact storage when not, this hose trolley also features a height adjustable handle and anti-drip device. Liano Textile hose range

GARDENA Sprinklers, enjoy every inch of Summer New for 2020, GARDENA has improved its popular Aqua and Aquazoom range of oscillating sprinklers. There’s a GARDENA sprinkler for every size garden with small, medium and large models available, with coverage ranging from 90sqm up to 280sqm. No need to worry about your GARDENA sprinkler becoming clogged with limescale or debris. The GARDENA Aqua sprinklers come with an integrated cleaning needle, while the AquaZoom range features soft plastic spray nozzles that can be unblocked by simply running your finger across them. Easy to set up, you can simply adjust your GARDENA sprinkler to only water the areas needed, saving precious water and making every drop count.

GARDENA’s wall mounted hose boxes – take the hard work out of watering GARDENA’s range of wall mounted hose boxes, available in lengths of 15m to 35m hoses, are packed with handy features to make watering your garden easier than ever. Compact, with a sleek, modern design, the wall mounted hose boxes allow you to water every area of the garden with just the tug of your hose. The hose box features a handy hose guide, preventing any kinking or twisting when pulling or retracting the hose, and even hose retraction with an effective centrifugal brake which prevents the hose winding back too fast. The movable wall bracket allows you to swivel the hose box 180 degrees to prevent any kinking of the hose while watering. From hoses to sprayers, sprinklers, Micro-Drip and more, GARDENA’s quality range of watering solutions are designed with the passionate gardener in mind.

To find out more about stocking the range, visit salesteam for information about your local GARDENA Sales agent.

Gardena.indd 1

24/03/2020 14:48

L at est Prod uc t s Pest C ont rol

PEST CONTROL Wasp and Flying Insect Trap Green Protect on to ic solution contains ingredient that doesn t attract bees esigned for use in the garden asy to use and to dispose of ffective for up to si wee s eusable reďŹ ll product can be purchased separately RRP .

Organic Slug Stop barrier pellets Growing Success

Waspinator Waspinator Ltd CATWatch Concept Research P scientiďŹ cally tested and approved since afe to use around children and pets armless to cats and inaudible to humans s m area coverage Prices that hold their value against online retailers RRP .


Garden Centre Retail April/May 2020

LP Pest Control.indd 30

Pesticide free solution for use on owers, fruit, vegetables and herbs ontrols a wide range of pests including aphid, mealybug and white y afe around children and pets, and safe for bees and other wildlife o harvest interval re uired, produce can be eaten within hours of application sed by professional growers all across urope RRP .

atural product suitable for organic gardening afe to use around children, pets and wildlife Performs in both wet and dry conditions an be used around both ornamental and edible plants ontains slow release nutrients to improve soil Protects the treated and also surrounding plants RRP . Pouch . ub .

ecofective Bug + Mildew Control Sipcam Home and Garden

co friendly wasp deterrent good companion sale to barbecues and garden furniture oesn t harm wasps, ust repels them or s all year without any maintenance or cleaning RRP . per pac of two units

24/03/2020 14:03

“every plant’s natural lifelong partner”

The Ultimate Link Sale with Trees, Shrubs & Roses Increase the spend value from your customers with Empathy

01795 411527

Manufactured under license granted by the Royal Horticultural Society Registered Charity No. 222879/SC0382262

W design e & your g build arden centre

Meet Thermoflor!

New and second hand aluminium benching: Fixed, Semi rolling, mobile and sales benches.

VALEKA BV • Heliniumweg 14 • 3133 AX Vlaardingen, The Netherlands Tel: +31-10 599 74 02 • •

A specialist with 140 years of experience in glasshouses and conservatories, and especially an expert in the development and construction of garden centres.

New build projects


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FOLLOW US! Garden Centre Retail




24/03/2020 20:29

L at est Prod uc t s Pot s & Plant ers

POTS & PLANTERS Wensleydale Churn Yorkshire Flowerpots

Recycled tyre planter Fallen Fruits

• Brand new product from Yorkshire Flowerpots • British-made • Made from Yorkshire clay • Freeze/thaw tested to minus 15 degrees

• Made from recycled tyres • Available in six styles • Appeals to a range of consumers • Hard wearing • Contemporary

RRP £40 www. orkshire

Greenville hanging planter elho

RRP £14.99 - £129.99 Largest set of three

HOFF Bergs Potter

• Available in two sizes • Attaches to balcony railings • Built-in water reservoir • Made from recycled plastic that is fully recyclable • Five colour choices

• Contemporary • Modern concept • Mix and match • Can be paired with a saucer RRP £8.50

RRP From £8.99

Vintage Glazed Collection Scheurich

Cromarty Planters Anglo Eastern Trading

• Available in three vintage trend colours • Available in sizes from 11cm-21cm • Deep glazed with vintage distressed look • 100% waterproof

• Four colours – Dark Stone, Lime Stone, Antique Copper and Antique Silver • Four sizes available, from 25x20cm to 31x33cm • Unique urban design with unusual and elegant colours • Supplied with pre-drilled drainage holes • Available from stock now

RRP £5.99 - £19.99

RRP From £3.99 - £9.99


Garden Centre Retail April/May 2020

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24/03/2020 13:53

Pot s & Plant ers L at est Prod uc t s

Fabric planting containers made from recycled water bottles Rootpouch, distributed by Ikon International • Better for the plant – allows trees to last for decades • Better for the planet ade from single use plastic water bottles • Provide the tree with healthy root uptake resistant, P free and non-toxic

Decoris planter with metal frame Kaemingk Season Decorations ibrestone planter, with metal frame included • Available in four colours • Frame available in three colours • Available in a range of si es • Lightweight and weather resistant



Tierra Verde Planters Primeur

IDEALIST square box planter pot Getpotted • Practical and functional design ade of fibrestone and fibreclay legant and stylish • Made from high-quality composite materials oesn t impede air circulation in the soil RRP £21.99

LP Planters.indd 33

Weave pottery Woodlodge

• Eco-friendly • Engineered for all season durability ssortment of different designs in a variety of si es elf watering system • Winner of the est co Initiative Product Award at Glee 2019

• All the charm of a natural weave planter with the durable benefits of concrete material • Hand painted for a natural rattan finish • GRC cement material, built to last vailable in four si es, from 19cm to 38cm, and two colours rost proof

RRP £26.99 - £28.99

RRP from £9.99 - £34.99

Streaky green Glazed Egg Pot (55cm) The Pot Company • Fired to an extremely high temperature • Hand painted and gla ed • Available in a range of si es • Make great statement pieces RRP £103

Garden Centre Retail April/May 2020


24/03/2020 13:53

C om p any Prof ile H ort ip ak


Garden Centre Retail talks to Hortipak to find out how its aiding retailers to get more plants into people’s homes and gardens Can you give us a brief outline of the brand? Hortipak is a British business synonymous with plant labels. Owned by Ryedale Group, which is family owned and run, Hortipak designs and produces recyclable labels, handles, packaging, point-ofsale and content solutions for the horticultural industries in the UK, Ireland and Europe. We are the largest UK-based plant label manufacturer and offer a range of services based around market-leading design, content and print solutions. Our image library holds more than 125,000 horticultural images which are free to use on Hortipak products, and we provide competitive hire rates for use in websites and e-stores.

What makes the company different to your competitors? As a British manufacturer, our experience means that we understand both the UK gardener and the UK horticultural supply chain – essential in creating effective solutions. We are positioned between growers and retailers and our exclusive mapping of the gardener-customer journey


ensures that we cover all essential ‘touch points’ when marketing plants. Hortipak’s plastics policy is – we don’t work with plastics that aren’t optimised for the UK’s recycling network, and: • All Hortipak plastic products are polypropylene (PP) • PP has a long useful life-cycle and multiple re-cycle uses • PP is widely recycled at kerbside and highly recyclable. All our production waste is recycled • Unlike PET, adding ink and varnish to PP does not detriment the recycling process • We do not print any polystyrene (PS) or PVC What support are you offering garden centres? We help retailers to connect people with plants – understanding the segments and trends so that together we understand your strategy, your products and develop your brand. In doing so, we can guide consumers towards the most successful gardening experience. Time and time again, labels and POS have been proven to be fundamental to consumer choice, so we take time and effort to help you to get more plants off your shelves and into people’s homes and gardens. Hortipak works with you to provide: • Professional UKoriented creative and marketing support

Garden Centre Retail April/May 2020

Company Profile Hortipak.indd 34

• INDUSTRY-LEADING CREATIVITY AND CONTENT All the content, ideas and inspiration you need are available from our exclusive design service, image library, care texts and copy writing service. • MAKING LIFE EASY One dedicated point of contact for campaigns, plantlabelling, seed packets and POS schedules. There’s a new order management portal, so all orders and status updates are ready to view online.

• Exclusive horticultural content • Expert advice on sustainable solutions • Technical print and production support • Consistent turnaround times on print, all year round We have also recently developed an easy-to-use online portal that allows you to manage your Hortipak products and orders in one place: • Access your order history and easily re-order your labels • Proof and amend your artwork • Add new varieties to your range • Track your order status Why should a garden centre work with your brand? Often it comes down to relationships. If you’re not familiar with us, here are the headlines of how we work to build successful relationships: • COLLABORATIVE WORKING We have decades of experience working with growers, both large and small, together with retail groups’ marketing teams and independent garden centre owners.

What’s the next step for the brand? We’ve recently invested across our business – in management, in machinery to up our capacity and response times, in our creative offering, and in technology so that we keep pace with other sectors and with customer expectations. Once we’ve got through the current challenges that everyone is facing, we intend to use this investment to become the leading choice in our niche. Who are the key contacts? • Phil Mabon: Creative director • Paul Freer: Key account manager • Richard Ward: Account manager • Don Potten: Senior account manager w


Hortipak, Kirkdale Road, Kirkbymoorside, York, North Yorkshire, YO62 6YB Tel: 01751 4325050

24/03/2020 17:29

Your specialist content and print partner MAKING PLANT MARKETING EASY • Consistent turnaround times, all year round • Exclusive horticultural content - photography, images, care instructions and guidelines • Professional UK-oriented creative and marketing support • Expert advice on sustainable solutions • Technical print and production support

Every element of our product is meticulously engineered for horticultural applications •

Premium quality print for superior impact

Image and text hire for websites and e-stores

Family-owned and operated in North Yorkshire since 1952

Visit us on the ‘Hortipak Hub’ at the HTA National Plant Show

01751 432505

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24/03/2020 15:54

Visit us at GLEE


10 - 12 September Hall 7


Come see what’s new! Solar lighting Fountains Garden Furniture Home & Garden deco W W W.KAEMINGK.COM Advert template.indd 13

24/03/2020 14:56