were you thinking?” A Working Mama Feature Story

Staff Writer

A 41-year-old single mom started a business in the service industry, even though she was stuck in her past. We all have a history that leads us to start businesses, but the real challenge is learning from it and moving on. Here’s what Yolande Muir, owner of Anchor Business Assist had to say about her journey to entrepreneurship.

Don’t underestimate the hardships of starting a business, the sacrifices you’ll make, and the patience you’ll need to start from scratch. Being a solo female entrepreneur can be tough, but staying determined and having a growth mindset can help you find a supportive community ready to walk with you. I discovered this on my own when I started my business.

In the back of my mind, I knew I would change business for women like me, making the backstory of South African women part of the past and helping our country build dreams. Anchor Business Assist went through many changes before finding its purpose, which excited me and ignited my passion. My business improved, and I became the woman I had dreamed of, with a business that inspired me to use my best abilities.I developed my lessons step by step, knowing I was the strength holding my business together. With a solid foundation, I could move to higher levels and face tougher obstacles.

Doors opened for me every day, giving me freedom and connections to other women. This motivated me to overcome loneliness and believe in the life I deserved. Now, I am thrilled to collaborate with Working Mama Magazine on a big project that needs your help.

In less than 6 months, I plan to start a road trip in the Western Cape, visiting as many places as possible to meet local women in business. My mission is to speak with at least 100 women across South Africa, sharing inspiration and building a supportive community of women sparking change. The best part is exchanging gifts with hosts and guests along the way while promoting local businesses.

Through this adventure, I will face my fear of loneliness and embrace the support of a caring community.

Follow Anchor Business Assist on Instagram @

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