ADVERTISING FEATURE
Join the UK’s leading window
shutters franchise Shuttercraft launched its franchise model in 2012 when the company celebrated its tenth anniversary and the franchisor hasn’t looked back since
W
hen Shuttercraft relaunched the franchise in 2016 the business made a considerable financial investment into rebranding the business, implementing next generation IT systems and investing in key staff to take the business to the next level. Shuttercraft made this investment due to the extraordinary growth of the UK shutter market and because it felt that the investment would futureproof the business. The company has grown by 30% each year, which is extraordinary considering that the UK shutter industry is still in its infancy. Shutters are the fastest growing and most on-trend window coverings segment available today in Britain. In the US one in every six windows is covered with a shutter and the UK plantation shutter market is estimated to be worth approximately £60-80m per annum. The huge growth in shutters has been attributed to the product having
become more affordable and because it has never had a higher profile as a window dressing alternative. Shows such as 60 Minute Makeover and Grand Designs as well as lifestyle magazines are all pushing shutters as the de-rigueur window covering. Shuttercraft shutters are suitable for all market sectors and with the introduction of new fire retardant and anti-bacterial product offerings the company’s shutters can be specified for most installations: domestic, offices, leisure and commercial buildings such as hospitals and surgeries. The opportunity for local shutter specialists is vast and in many cases the local retailers are blinds generalists who are unable to offer specialists’ level of expertise. Shuttercraft believes in providing only the best quality products, high standards of service and a friendly after sales service. The franchise offers a premium product with a promise of a premium service and wants to partner with
22 elitefranchise | MAY 2017
Shuttercraft dps adv.indd 1
05/05/2017 15:40