Nourished 22

➔ get-nourished.com

Nourished has developed patented 3D printing technology and a unique vegan encapsulation formula to create the world's first truly personalised gummy vitamin

Birmingham-based Nourished has developed patented 3D printing technology to create the world's first truly personalised nutrient gummy. Consumers can complete a short lifestyle quiz at www. get-nourished.com, where a science backed algorithm makes a recommendation of 7 vitamins, superfoods and nutrients best suited to the user's lifestyle and goals.

This selection is then 3D printed using a vegan gummy encapsulation formula and made on demand to ensure optimum efficacy. The bespoke blend of high-impact active ingredients is packaged in 100% plastic free packaging and dispatched directly to the customer's door with less waste, hassle and cost than purchasing all of the vitamins separately.

Nourished also offer a wide range of ‘Life Stacks’ for customers who don’t wish to make a personalised product, and who would rather choose a pre-established set of ingredients specially formulated for certain lifestyles and goals such as ‘Pre-natal’ for pregnant women and ‘High Flyer’ for busy professionals.

Nourished is positioned to disrupt the health and wellness sector with the first ever truly optimised use of additive manufacturing for the masses. With the dynamic and flexible nature of the tech –Nourished are able to adapt to consumer demand in real time compared to the traditional competitor NPD cycles of over 18 months. Nourished can add new active ingredients to their offering in a couple of days and can create a seemingly unlimited number of unique blended collaboration products which proactively serve the trends in the market.

Whilst Nourished officially launched to market in 2020, it had been developing behind the scenes for 18 months prior by a small team of 5 employees. During this time, the team was developing and building the technology to 3D print its gummy vitamins, along with conducting extensive market research analysing competitor products and packaging, and running consumer tests to better understand their market positioning. With all this research and development happening behind the scenes, it was no surprise that Nourished recorded an impressive opening year revenue of $954k once it had launched. From there, innovation and growth were at the heart of the company, which saw 2021 record a 350% increase in annualised revenue up to £3.54m, and then to £10m for 2022 - a 182% increase.

Beyond the numbers, 2022 saw a range of new product launches, such as its super-strength Vitamin D ingredient, Sexual Health Stacks and a PCOS Relief Stack.

It was also a year of partnerships for Nourished. At the start of the year, they partnered with leaders in oral care, Colgate to create first of their kind, 3D printed ‘Nutristacks’ - a range of sugar-free & plantbased gummies designed to boost oral wellbeing on the go, as well as providing added wellbeing benefits such as immune support and improved energy levels – depending on the individual’s specific preferences and goals.

Nourished also partnered with Suntory Holding Ltd as they snapped up the opportunity to invest £2.5m into Rem3dy to support their global expansion into Asia as part of a wider SAFE funding round.

With Japan being the world’s third-largest dietary supplement market, Nourished has long seen Asia as a key target region for expansion, and so a longterm strategic partnership with Suntory Group will be a key pillar for success. This partnership will include the development of a range of new localised flavours such as yuzu, lychee, tea, chai and lemongrass to ensure a good product market fit – launching in Q3 of 2023.

Most recently, Nourished has also partnered with US skincare brand, Neutrogena to launch personalised, 3D-printed skin supplements called ‘Skinstacks’. These are made utilising Neutrogena’s existing Skin360 mobile app and its artificial intelligence to power a digital skin assessment to help consumers meet their personal skincare goals. These are available to purchase in the US only.

With the Asian launch, and a number of other partnerships and expansions on the horizon, 2023 promises to continue to build on Nourished’s impressive start.