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A marketing company with an interesting tale to tell for businesses

Kent Marketing 10

Marketing often feels complicated and confusing, which leads businesses to waste time and money on tactics that don’t deliver a great return.

Why not? Because marketing traditionally focuses on aggrandising the business/ product/service in order to win sales. As a result businesses spend more and work harder than ever to hit their goals.

Should marketing your business be this tough? No. But when customers can’t immediately see the value a business offers it makes it harder (and expensive) to build a connection with them.

Sonya Whittam and Julie Firth identified a prime opportunity to launch a story-focused full service marketing agency to help organisations articulate their offer authentically so clients could engage customers faster (and win more business).

STORY22 has achieved this by focusing purely on what matters to clients’ customers and not what matters to the business.

Academic studies by psychologist Jerome Bruner show the brain engages faster when messaging is targeted at our needs – which is why STORY22 flips marketing to focus on the customer first, and always.

STORY22 utilises a story framework to do this effectively –because story has 22 x the recall power of information delivered as facts. The customer’s story acts as a filter across all their client marketing. The websites they develop challenge the status quo by stripping out fussy menu navigation to control the narrative that customers really want to hear. The carefully curated story engages customers willingly and leads them easily through the website to the logical next steps.

STORY22 have found clients are often surprised by this paradigm shift in approach but the results speak for themselves. Time spent on page is typically up by around 50%. Sales are up by 65%. Emails opened/engaged with are at 3x the industry average rate.

Their approach makes it easier (and cost effective) for organisations to connect with customers and win business.

STORY22 was set up in 2020, just weeks before the pandemic erupted, by founders Sonya and Julie - two experienced qualified strategic marketers, now supported by a highly skilled team of 10.

STORY22 serves clients around the world, across all industries.

So what sets STORY22 apart?

It’s not rocket science – it’s highly effective communication, pure and simple. They help organisations get better results by changing the words they use.

No smoke and mirror tactics, no complex formulas or software clients have to invest in, just a simple method that vastly improves the way businesses communicate. They then apply it across every aspect of their clients’ marketing, from their website to lead generation, email marketing, even SEO, PR and digital advertising. Their focus, however, is not solely on delivering outstanding marketing for paying clients. They go beyond that to empower businesses and non profits not yet in a position to hire their services, by showing them how to implement this for themselves. STORY22 is passionate about helping others to utilise this approach so they can understand how to engage prospects faster and communicate more effectively. The Kent-based marketing agency offers free strategy sessions, downloadable resources and webinars too. They also offer free and low cost workshop places that can help everyone from solopreneurs through to entire marketing divisions to clarify their message.

The team live and breathe the approach they take to clients’ work in their own daily operation, by standing by their ethos of putting the needs of their customers first and foremost. They offer unlimited revisions to any work and a complete money-back satisfaction guarantee, which they proudly say has never been requested.

Julie adds: “Effective marketing shouldn’t be the reserve of those with eye-watering budgets to play with. And we’re here to demonstrate it doesn’t have to be.”