Unicorn Orange

Unicorn Orange is an agency that helps brands across all categories, grow on Amazon. They provide full-service account management, advertising services and strategic consulting, supported by their custom-built tools.

Unicorn Orange was founded by Sarah Sweet, who previously worked at Amazon’s London HQ, managing the accounts of many of the world’s largest brands. Sarah helped generate over £60m in sales and is well versed on its inner workings and how to succeed on the platform.

Co-Founder and husband, Ed, a Chartered Accountant, brings over 10 years' of experience analysing and modelling business performance, applying this to Amazon by building data-first client growth strategies.

Based in London, the Unicorn Orange team have over 35 years of Amazon experience and can troubleshoot and support across all areas, ensuring the smooth running of their accounts.

The team consists of Account Managers who are the eyes and ears of the accounts and PPC specialists who design and implement winning advertising strategies, with both supported by graphic designers and copywriters who build high performing client listings and marketing materials.

The team believe their secret sauce is their granular approach to dissecting and improving performance, which they can do quickly using their custom-built tools.