Positioning West Main Street

POSITIONING WEST MAIN STREET

~ Jack/ies be nimble ~ Jack/ies be nimble Don’t be too quick The pavements are whispering Let's use all our wits Glass ceilings can shatter, When young bulls sharpen up pace Pick up your pales and please join the race Let’s follow the cues And soon we’ll be soaring Put on your hard hats And let’s stay up ‘til it’s morning

positioning west main street

introduction This project proposal is anchored on the notion of spotlighting the city of Peoria's unique architectural dialogue of both juxtaposing and complimentary urban Architectural moments that have been established in the city's urban fabric. by framing how Peoria's quiet embrace of tension within its urban landscape can begin to open up the forum for a well-informed, responsive and proud American civic engagement effort grounded on listening and responding to all sides of the community's needs.

The end goal is to bring about fruitful and everlasting civic improvements on the city of Peoria's West Main Street corridor and understanding the stimuli of the Peoria's built environment, the histories that enframed it and the ones it reciprocally helped frame. It's by following this omni-lateral introspective process of relating present conditions with conditions of the past that we may find that we both partially uncovered, and partially created, the zeitgeist of West Main Street this spring of 2018.

By helping absolve Peoria's past architectural, socio-economic, political and renegade histories along this corridor, we may find that we set the rumble in motion for continuous trade winds of positive urban change.

Truly, at the end of the day what we can hope may have been established through this exciting experimental process is a collective of people with an aim for nothing less than a holistic understanding for solutions that benefits all players involved in this multi-layered urban project.

Whatever happens, the people of Peoria can always go forward from there.

Proposed area of study

existing condition: Green Space

existing condition: Green Space

existing condition:Â Alleyways to Residential zones

existing condition:Â Alleyways to Residential zones

existing condition: current land ownership of particular significance

city owned parking lots bradley university owned McDonalds Owned cpo owned osf Medical group lot fulvio zerla ownedÂ

spring 2018 goals proposition the renovation of two historic buildings into a markethall hub propose a rotation of festivals to take place along west main street at strategic sites and in symbiotic scheduling with one another establish a coop/collab/collective of people willing to see some proposed ideas along

west main street

west main Market-hall

long term strategies for development of market-hall hub

re-purpose material donated from community members and other institutions and generate catalog of materials + Designs

Generate an exhaustive inventory of walls along the corridor with the existing material/age/architectural significance to determine adequate architectural intervention

propagate festivals that engage existing institutions along west main and coerce close, fair and philanthropic collaboration to improve the street block by block

a Craft Kid's Co-Op: Proposing the formation of a collective of individuals with the aim of remaining in Peoria throughout the Summer of 2018 in order to see a development plan followed through in alignment with the communities needs, wants, interests and aspirationsÂ

Biggest Alliance Along West Main Street: Fulvio Zerla Zerla Properties Zion, IL Association: Acquaintance | Property owner with whom I had a conversation with on my lone visit to Peoria who showed cautious interest in the scope of the studio, considering festival opportunities take place on his lot and that I continue communicating with him as the project evolves

existing condition: as-built Inventory of wall elevations for proposed interventions

existing condition: as-built Inventory of wall elevations for proposed interventions

Address: 516 W. Main Street Established: 1927 Evaluation/Rating: Contributing Potentially Reusable Structure: Yes Category: Retail Condition: Good Construction Type: Beige Brick Masontry Building Integrity: Medium Storefront Integrity: Medium Current Function: Amana Air Condition Repair Shop Historic Function: Ice Rink Owner: Fulvio Zerla Asking Rent: $3000/month for 13,560 sq. ft.

Reason for Significance: Structurally sound first floor with large open floor plan and reusable stell truss roof structure; Owner has been open to repurposement; Owner has three other buildings next to eachother on one continuous property and owns historic homes that once belonged to whisky barons directly behind this lot Potential Lot Usage: Beer Garden, Market Forum, Proposed Whiskey Festival Location

existing building elements with strong potential for re-use

52' - 10" x 151' Spanning Steel Roof Structure

existing condition: as-built Architectural elements of proposed market hub intervention

existing condition: inventory of material for potential use in Street furniture interventions and relevant specs

Proposed interstitial spaces for reprogramming

Material and relevant spec. Inventory of proposed and designed interventions

proposed designed Intervention #1

Repurposing of Old Iron Lamp Posts Owner: Unity Methodist Hospital Subcontracted to: DJH Remodeling Potential Prototyping Help from: Jonathan Sara

MODEL OF PROPOSED FESTIVALS

Antique car show or Strictly a "West Main Dealer Only" type of show: Food and whiskey options

Peoria Whiskey Fest

Park and Play: Outdoor Art show where artists can both make live art and sell art they've made previously. They have to sell their art out of a deployable structure who they have previously designed in tandem with one of us. Must meet eventual standardized deployable structure.

Ethereal Pavilion Weekend: 14 Teams, Hospital Lot where the interventions stay for a month, then get dispersed to distinct parts of Peoria

Corners of Peoria: Zerla opens up one of his properties and/or Interstitial Lot and hosts a Street food market where Hondurenos, Lebanese, Mexicanos, Poles, Todos come out and it's a community based initative. All the best mom cooks.

MODEL OF PROPOSED FESTIVALS

Land Ownership and festival correlation

city owned parking lots bradley university owned McDonalds Owned cpo owned osf Medical group lot fulvio zerla ownedÂ