because tweets from Twitter are picked up often in real time by Google, Bing and Yahoo. Many real estate agents who generate substantial leads from their own websites credit their tweets with generating as much as half of their new traffic! With such stats, you can easily see why Twitter stock prices shot through the roof the day its initial public offering debuted. But before you get delirious about Twitter, successful agents who have used it to generate quality prospects caution that it will take some patience and perseverance for your tweets to turn into gold.
Watch Your Mix of Tweets It’s free and easy to create a Twitter account. Marketing experts say to stand out from the pack of other real estate agents you should invest in a quality logo and a polished and grammatically flawless description of you and your business. Also take the time to design your page and make sure its colors and images are pleasing, professional and make visitors want to stay and return. Finally, it’s important not to overdo the selling of yourself and your services on Twitter or any socialmedia platform. Most successful agents tweet links to interesting real estate related articles 80 percent of the time, and salesrelated tweets 20 percent of the time. The danger is that potential clients will be turned off and stop reading your tweets if they perceive you are only interested in hawking real estate and not providing much useful information
to the Twitter community.
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LinkedIn Used Less but Potentially the Best As I mentioned earlier in this article, only 29 percent of real estate agents use LinkedIn. While this is understandable considering the popularity of Facebook and Twitter, it might one day be considered a serious oversight for agents who didn’t get in on LinkedIn’s ground floor. That’s because out of the three social networks we explored in this article, LinkedIn is by far the one with the highest demographics of professionals from various industries. What differentiates LinkedIn from Facebook and Twitter is that members of LinkedIn join to improve and grow their careers and businesses. While this means that LinkedIn is treasure chest of quality prospects, it also means you’re apt to face some stiff competition to earn their business.
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Opening an account with LinkedIn is free, but there is also a paid professional account that costs $39.95 a month, if you pay annually. Many real estate agents end up utilizing this account because it gives them a much wider search range of profiles, allows them to email any of the members directly and shows them who is visiting their profile, including all of the visitors’ demographics. I suggest you start with the free account, carefully complete your profile, join some groups and then monitor them for a while before signing up for the paid membership.
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