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Transform

April 2014

Beat the Odds, Overcome Resistance & Conquer Real Estate

A Quick Start Guide to Social Media 3 Everyday Tech Tools that Can Grow Your Real Estate Brand How Real Estate Agents Use Facebook, Twitter and LinkedIn to Network

Tools You Can Use to Create Professional Video Tours

Launch Your Own YouTube Channel to Promote Your Listings

The Magazine for Real Estate Professionals

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Editor’s Note Generating property sales and listings using online marketing is nothing new. According to the National Association of Realtors, 12 percent of its member agents surveyed said they got from 11 percent to 25 percent of their business from online marketing. Eight percent said they got from 26 percent to 50 percent of their business from online marketing, while 4 percent of the agents said they generated more than 50 percent of their business directly from online prospecting.

Tools and Methods for Online Marketing Multiplying Although these statistics seem pretty incredible, the agents surveyed were only talking about marketing online through their individual Web sites. They were not talking about additional business that will come as a result of social networking and video marketing! The fact is that these methods of generating online sales are in their embryonic stage. Most agents simply don’t understand them -- never mind actually use them.

Latest Online Marketing Trends Reviewed It is our goal to crack open the door to the mysterious subjects of using social media to grow your business and brand. We will examine how you can use Facebook, Twitter and LinkedIn to differentiate yourself from your competitors. We will also take a closer look at video marketing and how the YouTube video portal can get your properties indexed pronto into Google’s search engine. Finally, we will examine some effective and inexpensive ways even a novice real estate agent can use to produce professional video property tours, even if he or she has very little technical acumen. We hope you find this edition helpful and informative. Please email us any suggestions, comments or questions you may have.

Contact Me! Feel free to contact me if you have questions or would like your peers added to the distribution list.

Eli Napolitano - Mortgage Banker Cell: (518) 221-5769 Office: (732) 719-8560 Email: Enap@TheFederalSavingsBank.com www.TheFederalSavingsBank.com/EliNapolitano www.linkedin.com/pub/eli-napolitano/78/8b1/89/

401 Madison Avenue, Lakewood, NJ 08701 <> 120 Broadway, Suite 2950, New York, NY 10271

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April 2014

CONTENTS 4. 3 Everyday Tech Tools that Can Grow Your Real Estate Brand 6. How Real Estate Agents Use Facebook, Twitter and LinkedIn to Network

10. Launch Your Own YouTube Channel to Promote Your Listings 12. Tools You Can Use to Create Professional Video Tours 14. Video Marketing Under Utilized in Selling Real Estate

16. A Quick Start Guide to Social Media

This magazine is published monthly. Entire contents are protected under copyright law where applicable. All Rights Reserved. Reproduction or use of content in any manner without permission is strictly prohibited. All images are copyright protection of 123RF.com and its photographers.

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3 Everyday Tech Tools That Can Grow Your Real Estate Brand Selling real estate has always been a highly competitive game, but in today’s slowly recovering economy - novice and veteran agents alike need an edge. That’s where standing out from the rest, or branding, comes into play. I know that branding may sound like a daunting and expensive task, involving a formidable advertising budget and time, but I’ll show you how by investing a few dollars, using everyday technology and dedicating a few hours of work a week, you can launch and build your own brand – quickly differentiating from your competitors.

it up so all business emails are automatically forwarded from the office to this dedicated tool. This gives you instant access to your clients, or potential clients, and ensures that no matter where you are or what you’re doing you’ll never miss a listing or sales opportunity.

Web Site While you will certainly get leads from your office’s website when it’s your turn, there is no substitute for launching your own site, where you can tout your experience, listings and contact info. This is true whether you are just beginning or are an established agent.

Smart Phone If you haven’t done so already, you should consider purchasing a “smart phone.” A smart phone is a phone that for all practical purposes is a mini computer that is connected to the Internet and can be used as a virtual office. They are either made by Apple or other manufacturers like Samsung or HTC. Telephone service providers such as Verizon and AT&T often run promos where you can pick one up for under $100, if you commit to a cellphone service contact. Why a smart phone? The savvy real estate agent uses a smartphone as her direct phone line and sets 4

If you are tech savvy, you can launch your own site with a hosting company such as Bluehost or Hostgater for as little as $100 a year. Or, if technology isn’t your strong suit, then consider using a service such as Point2, where you can launch an individually-branded real estate agent site with pointand-click templates for as little as $199 per year. The company also offers a free, two-week trial. No matter which method you use to create your own branded site, it is a necessity in today’s real estate marketplace. It is the first place you have the opportunity to show the world you are the agent they should choose to use.


Blog Even marketers sometimes confuse the difference between a real estate agent’s website and a real estate agent’s blog. They are not the same. For example, your website is more formal and is focused on presenting your credentials and your listings, while a blog, which stands for Web log, is really a personal platform where you let potential clients get to know you and your sales and business philosophies.

to say this is that the formal real estate website is more a hard sell, where a real estate blog is a soft sell. On your blog you can post real estate advice, talk about different market trends and financing options in a warm, neighborly fashion. If this all sound complicated and over your head, don’t worry. The goal is to just get you thinking about how you can use everyday technology to build, enhance and grow your brand, which is you, in the real estate marketplace.

In subsequent issues, I will give you specific blueprints for building your blog and keeping it filled with quality content. However, in this issue we will explore how you can use social media such as Facebook, Twitter and LinkedIn to build your brand. In addition, we’ll talk about the technology and developing the skills needed to build the most effective virtual tours for your listings. Finally, we’ll touch on how to use YouTube and other video marketing platforms to promote the virtual tours of the listings you created.

You can do this in a more informal and friendly manner. Another way

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How Real Estate Agents Use Facebook, Twitter and LinkedIn to Network Social media has become a buzzword in real estate selling circles and for a good reason.

to potential clients, the cost can quickly add up to several hundred dollars a month.

The concept of finding a way to multiply an agentâ&#x20AC;&#x2122;s ability to network to an unlimited number of prospects with little or no upfront outlay by just investing a few hours a week on Facebook, Twitter or LinkedIn is a dream come true.

However, before your prospecting expectations exceed the reality of what social-media marketing can do for you and your brand, itâ&#x20AC;&#x2122;s important to first examine how these three mighty platforms work and how you can incorporate them into your long-term sales strategy.

Thatâ&#x20AC;&#x2122;s because even if you have a modest hard-copy networking plan in place that consists of mailing a few hundred brochures, business cards or promotional gifts

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Agents Quickly Adopting Social Media According to a recent analysis of its customers by Postling, a company that offers social networking management services, 84 percent of its 7,000 real estate professionals are using social media as part of their marketing strategy.


The 900-Pound Marketing Gorilla It goes without saying that if you haven’t already created a Facebook account, now is the time. We will touch on whether you should create a personal account and a business account later. The first thing you need to do after you create your Facebook account is to connect with your existing clients, potential clients and friends, which can be contacted instantly from your email account in one click as you sign up. Some agents say they find approaching people this way is less aggressive and more socially acceptable than contacting them by email or by phone. No one can argue that it is easier, but whether this method is more effective than direct contact remains to be seen.

Personal or Business Page? Some agents prefer creating a personal and a separate business page on Facebook. It’s free and some feel by launching a second business page they can more effectively target their particular real estate niche. Or course, the downside to this strategy is that you must develop a fan base in order to generate any traffic to such pages. This means you will have to invite all of your contacts to become a fan at least twice a year. Some agents make such invitations quarterly. In addition, it takes more time to run two pages. If you find that the majority of material you post to Facebook is business related then it might make more sense to create a business page and spend most of your time using it to promote your real estate business. But if you

discover that most of your sales are generated by your friends or relatives -- then you might forget about creating a business page altogether and simply concentrate on marketing via your personal page.  

Agents’ Actual Usage by Network

29%

LinkedIn

79%

Facebook

48% Twitter

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Integrate Your Efforts If you have real estate blog, it’s a good move to add a plug-in that allows your readers to follow you on Facebook and add another plug-in that allows them to like or share your posts with their friends. You should post a link to all of your blog entries on Facebook and commit to posting tidbits either written by you or someone else at least twice a week. Also, if you use an email marketing program such as Constant Contact or MailChimp and you send out a monthly newsletter, you can post the newsletter on Facebook by using specific Facebook distribution apps designed and made freely available by these companies. This way you avoid your clients’ and prospects’ spam filters and increase the likelihood they will read your newsletter.

Experiment with Facebook Ads If you happen to have some money in your marketing budget, you should also consider experimenting by running a Facebook ad. The advantage of doing so, instead of using other media, is that you can work with a small budget and really hone in on a specific demographic you want to market to. Advertising experts advise that rather than running a general ad on Facebook showcasing yourself as a real estate agent with a glamor headshot, you would get far more bang for your buck by running an ad showcasing a specific property with an accompanying quality image. 8

Protect Your Image Finally, it is critical that you never let your guard down when you are posting, communicating or commenting on Facebook. A seemingly innocent opinion or joke can hurt your image and therefore your brand. While I firmly believe in the freedom of expression and speech, it never makes good business sense to alienate a potential client. As difficult as it may be, it is always best to adhere to the adage taught to many of us by our parents when we were children: “When in public, don’t discuss religion or politics.”

In addition, it’s important to be just as vigilant, maybe even more vigilant, when it comes to posting photos of yourself, others or objects. Be careful to only present yourself in the most positive and non-offending images. Images of clowning around, or worse, can only diminish your professional persona. If you have already posted what might be considered by some as offensive comments or images, why not remove them? Save your personal thoughts and images for those close to you. Again, it’s good business to keep them offline. Now, let’s take a look at Twitter.

This is especially true when it comes to Facebook or any social media. You must remember that Google indexes Facebook faithfully into its search engine. The worst thing that can happen to you is to lose a potential client who is searching for your name online, only to find a comment or opinion that offends them.

Increase Your Web Traffic and Brand with Twitter The main difference between Twitter and Facebook is that Twitter is less a place to schmooze, and more a place to champion your interests, causes, opinions – or promote your business. That’s


because tweets from Twitter are picked up often in real time by Google, Bing and Yahoo. Many real estate agents who generate substantial leads from their own websites credit their tweets with generating as much as half of their new traffic! With such stats, you can easily see why Twitter stock prices shot through the roof the day its initial public offering debuted. But before you get delirious about Twitter, successful agents who have used it to generate quality prospects caution that it will take some patience and perseverance for your tweets to turn into gold.

Watch Your Mix of Tweets It’s free and easy to create a Twitter account. Marketing experts say to stand out from the pack of other real estate agents you should invest in a quality logo and a polished and grammatically flawless description of you and your business. Also take the time to design your page and make sure its colors and images are pleasing, professional and make visitors want to stay and return. Finally, it’s important not to overdo the selling of yourself and your services on Twitter or any socialmedia platform. Most successful agents tweet links to interesting real estate related articles 80 percent of the time, and salesrelated tweets 20 percent of the time. The danger is that potential clients will be turned off and stop reading your tweets if they perceive you are only interested in hawking real estate and not providing much useful information

to the Twitter community.

Grab Your Free Copy!

LinkedIn Used Less but Potentially the Best As I mentioned earlier in this article, only 29 percent of real estate agents use LinkedIn. While this is understandable considering the popularity of Facebook and Twitter, it might one day be considered a serious oversight for agents who didn’t get in on LinkedIn’s ground floor. That’s because out of the three social networks we explored in this article, LinkedIn is by far the one with the highest demographics of professionals from various industries. What differentiates LinkedIn from Facebook and Twitter is that members of LinkedIn join to improve and grow their careers and businesses. While this means that LinkedIn is treasure chest of quality prospects, it also means you’re apt to face some stiff competition to earn their business.

The Money is in the List! Are You Tapping the Power of LinkedIn? Get 50 List Building Ideas Today and Explode Your Growth!

Send your request to: Enap@TheFederalSavingsBank.com

Opening an account with LinkedIn is free, but there is also a paid professional account that costs $39.95 a month, if you pay annually. Many real estate agents end up utilizing this account because it gives them a much wider search range of profiles, allows them to email any of the members directly and shows them who is visiting their profile, including all of the visitors’ demographics. I suggest you start with the free account, carefully complete your profile, join some groups and then monitor them for a while before signing up for the paid membership.

Or call me directly at: (732) 719-8560

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Launch Your Own YouTube Channel to Promote Your Listings In previous articles, we pointed out that although 90 percent of consumers seek videos of real estate listings when they are searching online for properties, we found that only 4 percent of real estate agents actually post videos of their properties on their websites. The reason for this is probably that most agents fear that producing videos of their listings is way beyond their technical expertise and many of them are not ready to invest the time, money and effort they believe it will take to build a video presence.

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However, they might want to reconsider.

Minimal Investment in Equipment and Time Today, you can purchase a stateof-the-art Digital Single Lens Reflex (DSLR) Camera for as little as $380, or a quality pointand-shoot model for under $100. In addition, Smart Phone cameras on the latest Android and iPhone models keep improving exponentially. So getting your hands on the necessary technology to take good stills or videos is no longer the financial hurdle it once was.


Still, the fear of new technology isn’t easily overcome. Many agents know how to take photos and video and download them to their computers, but when it comes to uploading them to their website or blog, they are mystified.

Create a YouTube Channel That’s where YouTube comes in. Not only does opening an account on YouTube make it possible for you to upload and host as many videos as you can create for free, it also gives you the opportunity to brand yourself by creating a YouTube Channel, which is also free of charge. It only takes a few minutes to create your own channel after you open your account. Just go to the top right hand corner of your panel and follow the instructions, using the provided links. This is the first step in branding yourself via videos. It is also a smart move in promoting yourself online because Google quickly indexes new content on YouTube – which it owns – into its search engine. And once Google indexes a video, it isn’t long before Yahoo and Bing search engines do the same. So, besides getting your brand and listings hosted and broadcasted on YouTube for all to view, you have also ensured that your name and brand will show up more frequently in regular online searches for real estate agents. Moreover, you can now easily cut and paste the code at the bottom of your YouTube videos where it says share, and embed them on your own Website. You should

also post a link to the videos you created on Facebook, Twitter, LinkedIn and any other social media you use for promoting your brand. At this point, you may have all of the necessary equipment to create a video and have opened your own YouTube channel, but you are still not a technical wiz. You may know how to take fairly good photos and videos, but you have no idea on how to take these disparate pieces of media and craft them into an entertaining and informative presentation about real estate trends or listings.

Tips for YouTube Newbies Here are some tips for optimizing the real estate videos you upload to YouTube: Make sure you prime Google’s search engines by adding keywords in your video file that include your name, your location and your company. Create a catchy title for each of your videos, making sure you include relevant keywords, but don’t overdo it by keyword stuffing. Include a link to your website or blog at the beginning of the description of each video you add to your channel. Become active in the YouTube community by subscribing to channels that interest you and adding comments when you feel moved to do so. Answer comments made regarding your own videos promptly and politely. 11


Tools To Create Professional Video Tours If you’re a real estate agent that has decided to commit some time and effort to video marketing using YouTube, your own website and social networks, then you have already begun taking photos and videos of your property listings. Getting them organized on your computer is the next step. But unless you went to film-making school, chances are you have no idea how to transform this hodgepodge of video clips and photos into a professional-looking video tour.

trial version. If you like it, you can purchase for just $49.95. I recommend this product because hundreds of customers have given an overall 4.9 stars out of a possible 5-star rating.

Easy-To-Use Video Editors

Animoto for Those Who Want Editing On Automatic Pilot

You could post to the Craigslist classifieds and hope to find a professional videographer that doesn’t charge higher fees than you can handle at this stage of your real estate career, which might be difficult. Or you could take advantage of an out-of-the box and easy-to-use video editor such as Sony’s Movie Studio, which you can try by downloading a free

However, if you haven’t the time, interest or technological savvy to sit down and edit your own video tours using a video editor, then Animoto is the way to go. This service is extremely easy to use. In fact, with a few clicks of your mouse you can take the photos you’ve shot of a property and transform them into a professional video presentation with special

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The other reason is that if you find you have a knack for creating these videos, you will have many more options using a video editor program like Movie Studio than you will have using one of the automatic, self-service editing sites such as Animoto.

effects and even with royalty-free musical background. But this comes at a price of about $20 a month, which is well worth the investment considering how it can elevate you and your brand. Animoto also offers instructive examples of how real estate agents use its product by showcasing the following type of promotional videos:

An Agent Video Selfie This is a short but cogent video where the agent briefly introduces herself and mentions her awards, includes customer testimonials and ends by giving her contact information.

Tours of Properties The hook in this video is the mixing of quality video and photos with upbeat music and special effects provided by Animoto. It is designed to whet the appetites of potential homebuyers and make them want to see more.


Neighborhood Tours In this video the agent, who represents a number of properties in the same neighborhood, highlights some of the parks, businesses, schools and listings in the area intertwining all of this with the latest relevant statistics about the area.

How-To Home Buying And Selling Basics The agent uses this video to cover some of the basics of buying or selling a home in easy-tounderstand terms. Itâ&#x20AC;&#x2122;s the classic educate-to-sell strategy. While we have only skimmed the surface of options a real estate agent can exercise to create a strong video presence, the purpose of this article is to get you motivated enough to explore and put into place your own videomarketing plan.

Here are some of Movie Studioâ&#x20AC;&#x2122;s features: You can add special effects like slow motion, and the program even has a green screen for superimposing yourself or your properties on various backgrounds, such as your logo. The editor also allows you to manipulate images such as rotating them, or panning still images. In addition, Movie Studio lets you easily drag and drop photos and videos across timelines, allowing you to arrange your presentation in the most effective and appealing manner.

In future issues, we will cover more options and trends of this growing method of transforming prospects into clients.

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Video Marketing Under Utilized in Selling Homes Every real estate agent I know is looking for an edge over the competition and a way to multiply her presence, so she can show more prospects the latest listings in the most favorable light. Video marketing is that edge. But using video, which offers much more functionality and depth than many other strategies, surprisingly, has not gained much traction among agents.

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According to the latest survey by the National Association of Realtors (NAR), while about 66 percent of the agents surveyed have a personal website to promote their listings, only 4 percent of agents post videos of their listings on their sites and major video portals such as YouTube. Even on official listing or company sites, only 14 percent of agents are

using video to sell their properties. Yet, 90 percent of the buyers who are searching for a home online say they seek out video listings first, a spokesman for the NAR told the Chicago Tribune.

Ground-Floor Opportunity for Video-Savvy Agents You donâ&#x20AC;&#x2122;t have to be a genius to see that these statistics have uncovered a great selling


opportunity for any real estate agent that makes a commitment to learn how to use video to promote his or her listings and brand! Letâ&#x20AC;&#x2122;s talk a little bit about what type of video themes successful agents are creating to market themselves and their listings. Here are three themes that have yielded great results for innovative agents, according to various real estate experts.

1. The Informational Video When you think of this model, think of an info commercial you see running late at night or on a Sunday morning. Itâ&#x20AC;&#x2122;s a soft sell all the way. But it offers the real estate prospect tons of basic information about buying or selling a house

in simple English, which helps the prospect trust the agent. The narrator is the agent and the length of the video usually runs from three to four minutes. This is long for a video. Most of the themes are shorter.

2. The Testimonial Video This is a very popular and effective video marketing theme. It is easy to put together and can be naturally scripted with a few notes. It comprises of an agent introducing one of her satisfied clients inside or in front of their new home. The focus then goes to the happy buyer who tells about his buying experience and often recounts the entire process - praising the agent along the way. You may think that such unabashed cheerleading is a bit too much, but some agents say

that such video testimonials are golden! The length should be no longer than three minutes.

3. The Data-Driven Video On the face of it, this video may seem a little dry. But when done properly, it is very effective. In the video, the agent focuses on recent property sales in the area and neighborhoods where she operates. An agent can also use it to showcase current interest-rate lending trends, using this data for a strong call to action. Real estate jargon should be avoided at all costs in such video presentations, and if you must use it, be sure to translate it into plain English your prospect can easily understand.

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A Quick Start Guide to Social Media Unless you’ve been in suspended animation for the last decade, you’ve heard a lot of buzz about Tweets, friending, Facebook, Linkedin, Twitter and likes. As a real estate agent, you are also hearing that unless you become an active user of social media you’re missing out on a huge opportunity to automatically produce a large number of referrals for your business. Still, if you are like most of us, you’re somewhat overwhelmed with the sheer volume of information out there about these tools, and you’re not quite sure where or how to start building your very own socialmedia machine. This quick-start guide is for the top-three social-media tools -LinkedIn, Twitter and Facebook. The goal is to make it easy for you to find a starting point so you can take action now! 16

LinkedIn: Most Effective for Business Referrals Unlike the other two social networks we are going to explore, LinkedIn is a bit more formal and focuses on creating business-tobusiness relationships. It’s free and easy to sign up for an account and the first step is to upload a profile, i.e., resume. This, in my opinion, is the most important step of utilizing Linkedin’s powerful set of tools. It’s important to take your time, use a professional photo and/or a company logo and upload a wellwritten, interesting profile that highlights both your professional skills and accomplishments. Important: Make sure there are no misspellings or grammatical errors in your profile, even if you have to hire a professional copyeditor to proof read it. Remember, first impressions are lasting, especially on LinkedIn.

Once your profile is completed, you are ready to take the second step that will immediately set you on a road to unlimited referrals by authorizing the social network to scan your email contacts. This automated process will link you to the profiles of everyone you know or have done business with. But here’s the added benefit that could eventually grow your base of qualified referrals: When you visit the connection pages of your contacts, you are allowed to see everyone they know! You can then carefully cull through them and send requests to connect with the ones you’ve chosen. This is an important step in developing new business relationships and the key to building a treasure chest of quality referrals.


Twitter : Tool for Building Credibility and Attracting New Clients Think of Twitter as a way to blog to a targeted audience without all the heavy lifting. In geek speak: Twitter is really what’s known as a microblog, because it lets you send short messages to your network of “followers.” Followers are earned by posting pithy, informative and relevant “tweets” that engage fellow members on a specific subject, such as politics, music or real estate. When someone likes your tweet, they give it a “like,” which means more people will read it. It’s easy and free to sign-up for Twitter and the whole point of doing so for a real estate agent is to share some of your local listings and insights about real estate to potential clients, who will find you because they are searching the Internet looking for properties in your area.

Avoid Being Labeled a Spammer However, it’s really important to mention that some new members of Twitter kill their chances of developing a following by immediately posting every property they have listed. If you do this, you risk turning off potential followers and being classified as a spammer. The penalty for this is that your tweets are ignored. Also, you shouldn’t use Twitter to constantly toot your own horn or beg for referrals. This will ensure that members won’t want to follow

you and those who do will stop. To avoid this from happening, pick and choose what you post. Tweeting about a true real estate bargain is good, just as tweeting about some local real estate statistics will be well received.

Facebook: Informal Networking with Friends, Relatives and Clients Since 2004, Facebook has been a universal online community that allows more than a billion human beings to share personal information with their friends, relatives and people they haven’t yet met. It is a must for any real estate agent, but it’s a less formal venue where you can relax a little, but always remember to do so without putting your professional standing in jeopardy. It’s a great place to keep in contact with your past, present and potential clients – and it’s free. Again, it is an ideal place to promote your best properties and to obtain referrals as long as you don’t begin spamming. If you do, expect to lose friends. Case in point, I had a friend on Facebook that began sending me emails every day about different shows he was promoting. Needless to say, I soon blocked him and his messages. Follow this rule of thumb and you’ll never have a problem on any social media network: Only tweet and post the kind of items that you would want read if you were searching for a property.

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Relationships Matter! What You Can Expect from Working with Me …A Better Quality of Life Imagine working with a Mortgage Specialist, who returns your calls promptly, provides 24/7 loan status reports, closes loans on time, and most importantly, is concerned about your future success.

…A Profitable Alliance Strength in your business comes from dependable relationships with key vendors. It takes teamwork to create wealth and success.

…Quality Customer Care Working in concert assures a positive experience for the buyer and yourself. Repeated consistently, you’ll enjoy less stress with steady, predictable outcomes.

Here’s the Best Part… How we work is by spending the appropriate time it takes to learn about your business. Unlike many loan officers who seem to only care about how many deals you’re sending them, I focus on how to help grow your business. My philosophy is built around guiding principles:

1. Customers Are Serviced For a Lifetime Does your daily routine make it difficult to stay in touch with your customers? If you work long hours, which is common for many career-oriented agents, chances are you’re not keeping a message in front of your customers to create a stream of new and repeat business.

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If so, how much is this costing you annually? Not only do satisfied customers provide a valuable source of repeat business, they are your best source of referrals. They have relationships with family, friends, co-workers and business professionals that could one day be your customer. However, this can only happen if you are able to cultivate the relationship over time. Service is the backbone of my business. I enjoy a strong referral base of customers because of the commitment I’ve made to servicing and keeping in touch with my clients. I can help you cultivate relationships by keeping you in the forefront. I execute timely and predictable campaigns that help you cultivate relationships with little effort and can add to your income annually.

2. Both Parties need to be Trustworthy & Accountable Example: Loan Officer who isn’t accountable You’ve been told that the status of your customer’s loan will be approved. Then in the eleventh hour, lender conditions pop-up and cause you and your client to scramble to provide what’s needed. As the Close of Escrow date fast approaches, the loan documents are not delivered to the Title Company as promised. The

entire experience causes stress for your client and embarrassment for you. No matter how well you try to explain things, it’s quite painfully obvious not to expect any future referrals from the customer. Can you see how much income this is costing you? What if you could work with a Mortgage Specialist, who was trustworthy and accountable? What if you could work with someone who communicates during the entire process and delivers what is expected? How much would that be worth to you? I believe in a united alliance in front of the client.

3. Success Means Constant and Never-Ending Improvement In your industry, there is not a lot of extensive training provided. But let’s face it - most people who enter real estate sales ultimately leave it because of lack of success. You don’t earn a stable salary while you’re trying to figure out how to crack the code to success. Yet, here you are in a highly competitive industry and have found a way to survive. You see the kind of dollars the top agents earn, and you wonder how they do it. Because you are experiencing some success, you may not be afraid to change. You say to yourself, “Well, at least I’m generating some business, and

doing some business is better than doing no business,” or, “I’m working so hard now that, gosh, I should see better results!” Still there is the fear factor. If you could learn to change for the sake of betterment and be confident that you’d see steady, predictable results, would you do it? How much more income would you gain from adding one, two or more customers each month? How many more referrals would you generate? What about the added income, how much would that impact your self-confidence? Top agents depend on predictable systems to produce results, and they don’t work any harder than you do - they just work smarter! Let me show you how we can work together to stay in touch with your customers to generate the referrals you deserve! Call me today!

Eli Napolitano - Mortgage Banker Cell: (518) 221-5769 Office: (732) 719-8560 Email:Enap@TheFederalSavingsBank.com

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Beat the Odds, Overcome Resistance and Conquer Real Estate!

Build a Loyal Following, Attract Fame & Money Stop chasing prospects and wasting money on advertising. Get all the referrals you deserve today and start enjoying the real estate business!

- Become Recognized as a Leading Authority - Build Your Reputation So It Goes Viral - Create a Line of Prospects at Your Door Itâ&#x20AC;&#x2122;s the perfect solution for new agents getting started or for experienced agents who need to differentiate over competitors and dominate their area.

Contact me today for more details...act now before itâ&#x20AC;&#x2122;s too late!

Eli Napolitano - Mortgage Banker Cell: Office: Email: NMLS#:

(518) 221-5769 (732) 719-8560 Enap@TheFederalSavingsBank.com 66181

_________Office Locations:_______ Ph:(732) 719-8560 401 Madison Ave Lakewood, NJ 08701

Ph:(518) 221-5769 120 Broadway, Ste. 2950 New York, NY 10271

www.TheFederalSavingsBank.com/EliNapolitano


Transform Vol 4 April 2014