Internet helps to connect people and also provides a vast audience for online advertisements. One of the most effective and popular methods of marketing a product or a business online is through a PPC or Pay-Per-Click campaign. In this model of advertising, the advertiser pays a fee every time one of their ads is clicked. This method helps bring recognition and audience to the advertiser. Another advantage of a PPC campaign provides is that the advertiser can easily modify it based on the campaign’s performance data. But the hard part involves deciding on the changes need be made to the ad campaign.
