Brite Wellness Presents:
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“The beginning of knowledge is the discovery of something we do not understand.
– Frank Herbert ”
Empowering Minds. Inspiring Change.
The aging population is rapidly growing, bringing new challenges and opportunities to support cognitive health and overall wellness. The art of Understanding podcast is Brite Wellness’ flagship initiative for 2025—a series that demystifies aging and offers practical insights for seniors, their families, and caregivers.
The art of Understanding is an in-depth podcast series designed to explore the journey of aging. It delves into the evolving dynamics of cognitive abilities, focusing on what to expect as these changes occur and how to maintain and enhance mental acuity.
The art of Understanding podcast is tailored for individuals approaching or already in their senior years, as well as for their loved ones and caregivers, offering insights to navigate this stage of life with confidence and compassion.
Your sponsorship directly affects lives by empowering listeners with knowledge and resources while positioning your brand alongside a trusted leader in the wellness space.
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Podcast Highlights
Purpose-Driven Content: Combines expert advice, personal stories, and useful tips to support cognitive health and wellness in aging.
Strategic Reach: Distributed on major platforms (Spotify, Apple Podcasts, YouTube), supported by Brite Wellness’ social media and website.
Engaged Audience: Targeting seniors, families, and caregivers— a demographic seeking credible resources for aging challenges.
Interactive Community: Features listener Q&A, and collaborative discussions to build a sense of belonging.
The Power of Sponsorship
As a sponsor, you’ll gain exposure to an engaged audience and reinforce your commitment to health, wellness, and empowerment.
Sponsorship benefits include:
Brand Visibility: Recognition across podcast episodes, social media, and promotional materials.
Thought Leadership: Association with expert-led discussions and trusted wellness solutions.
Community Impact: Demonstrate your dedication to addressing critical aging issues with actionable solutions.
Customized Promotion: Tailored advertising and acknowledgment during episodes to align with your brand’s values.
Podcast Series
Join Us on This Journey
The Art of Understanding is more than a podcast—it’s a movement to inspire and educate. Together, we can foster healthier, more informed communities.
Sponsorship Opportunities Include:
Episode Sponsorships
Feature your brand as the official sponsor of individual episodes.
The Art of Understanding podcast is emailed to 40,000 targeted seniors.
Cost: $1000 per episode
Episode sponsors are featured on:
• Brite Wellness website with hyperlink to sponsor’s website
• Video Open & Close for each episode podcast
• All episode marketing emails
• Video trailer for each episode
Presenting Series Partnerships
Comprehensive visibility across the entire series
Cost: $9500 for 10-episode series
Presenting sponsors are featured on:
• Presents position on The Art of Understanding landing page on Brite Wellness website with hyperlink to sponsor’s website Presents Video Open & Close for each episode podcast
The Art of Understanding Presented by marketing emails, public relations etc.
Presenting position on all video trailers for the Series and each episode
Custom Collaborations
Unique opportunities tailored to your organization’s goals.
Cost: TBD
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Featured Experts
DR. JAMES T. BECKER, PHD, FAPA, ABPP/CN, CEO OF BRITE WELLNESS
James T. Becker, PhD, is a professor of psychiatry, psychology, and neurology, Director of the Clinical Neuropsychology Center and Neuropsychology Research Program, and Associate Director of the Alzheimer’s Disease Research Center at the University of Pittsburgh. Dr. Becker’s research interests include dementia, Alzheimer’s disease, and HIV/AIDS.
Dr. Becker is a neuropsychologist with expertise in the evaluation and management of individuals with acquired brain damage, especially as it relates to neurodegenerative dementias.
Dr. Becker holds a Master of Art (MA) in Experimental Psychology from Northeastern University, a Master of Art (MA) in Experimental Psychology from The Johns Hopkins University, and a Doctor of Philosophy (PhD) Physiological Psychology from The Johns Hopkins University.
DR. ANTO BAGIC, FACNS PROFESSOR
Dr. Bagić is also a professor of Pittsburgh SOM. He received University of Zagreb (Croatia) at Georgetown University Medical fellowships at the National Institutes
He has published close to 300 chapters and is a member of
Dr. Bagić is one of the five founders MEG Society and is known internationally publication of the world’s first Clinical MEG and for his sustained MEG practice.
He is the author of hundreds of scientific publications in areas ranging from alcohol-induced memory loss, to HIV infection, to Alzheimer’s Disease, and sports-related concussion. He has close professional and personal ties with the ACE Alzheimer Center Barcelona and was the winner of the 5th FUNDACIÓ ACE. JOAN BOADA & MERCÈ ROVIRA AWARD. Professor Becker is the Chief Executive Officer of Brite® Wellness, Inc. of Pittsburgh Comprehensive UPMC MEG Epilepsy Program, MEG Research.
BAGIC, MD, PHD, FAES, PROFESSOR OF NEUROLOGY
Anto Bagić, MD, PhD is a quadruple-boarded neurologist with five fellowships: Epilepsy, Clinical NeurophysiologyEEG, Sleep, Magnetoencephalography (MEG) and Clinical research.
He has been a chief of the Epilepsy Division at UPMC, director of the UPMC Epilepsy Monitoring Unit, director of the University Comprehensive Epilepsy Center, director of the Program, and chief scientific advisor of
of Neurology at the University of received his MD, MSc and PhD from the (Croatia) and completed a residency Medical Center, followed by the Institutes of Health.
300 articles, abstracts and book of multiple professional societies.
founders of the American Clinical internationally for spearheading a first clinical practice guidelines for sustained efforts on improving clinical
DR. OSCAR LOPEZ, MD, FAAN
Oscar Lopez, MD, FAAN, is a neurologist and serves as chief of the Division of Cognitive and Behavioral Neurology and director of the Alzheimer’s Disease Research Center. He is also a professor of Neurology, Psychiatry, and Clinical and Translational Sciences at the University of Pittsburgh School of Medicine. He received his medical degree from the University of La Plata and completed his residency at Rivadavia Hospital, followed by his fellowship at UPMC.
Dr. Lopez’s clinical interests include cognitive disorders of multiple etiologies, and his research interests include clinical symptoms and progression of Alzheimer’s disease and other dementias, biomarkers, and risk factors for Alzheimer’s disease in cognitively normal persons. He has published numerous articles in peerreviewed journals and is a member of the American Academy of Neurology, the Royal Society of Medicine, the American Neurological Association, the American Society of Behavioral Neurology, and the International Psychogeriatric Association.
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Episodes
EPISODE
1. The Art of Understanding the
Journey of Aging
Aging is a journey…an experience that captures the physical, intellectual and emotional transformation of the stages of the human condition.
In our first episode of The Art of Understanding, we explore the emotional, physical, and psychological aspects of growing older and provide understanding and insight for those family members, loved ones and friends that are growing older at different stages of their life.
EPISODE
2. What is the Normal Aging Process?
Aging is a natural part of life: it begins the moment we are born and the rate of change is as unique as we are.
In this episode of The Art of Understanding, we break down the science of aging, exploring how our bodies and minds evolve over time and what to expect as part of the normal aging process. We will also look into the future and how science is improving and extending the journey.
3. How Memory Works
Memories are the woven threads that form the tapestry of our life. They define our persona, play an integral part in defining our beliefs and provide the conscious and unconscious triggers that help drive our decision making and insight.
In this episode of The Art of Understanding, we explore the fascinating world of memory. Discover the science of how our brains store and retrieve information during the rise and decline of cognitive abilities over the course of the aging process.
4. What Does Executive Function Mean?
Executive functions are the intrinsic set of mental skills that are necessary to manage everyday life, from simple tasks like managing a daily schedule to more complex functions that involve problem solving and decision making.
In this episode of The Art of Understanding, we break down the science behind executive function, the key mental aspects essential to staying organized, focused, and in control. We explore how these skills develop, what happens when they’re impaired, and proven strategies to strengthen them at any age.
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EPISODE
5. The Power of Music and How We Process It
Music is embedded in the fabric of human culture and evokes a powerful emotional and cognitive response that lasts a lifetime. It is the universal language connecting people, cultures and generations.
The mathematics of music from Beethoven to Bacharach stimulate the brain in amazing ways and provides a gateway to cognitive longevity that can improve our memory and intellect as we age.
EPISODE
6. You Received the Cognitive Decline Diagnosis, Now What?
A diagnosis of cognitive decline can feel overwhelming for both individuals and their loved ones. What comes next? How can you navigate the emotional, practical, and medical challenges ahead?
In this episode of The Art of Understanding, we provide guidance and reassurance for those facing a cognitive decline diagnosis. We discuss the steps you can take to move forward with clarity and confidence; from understanding what the diagnosis means to exploring medical treatment options, cognitive improvement programs, lifestyle adjustments, and the vital role of the caregiver.
EPISODE
7. The Role of the Caregiver
Caring for someone experiencing cognitive decline can be a complex and profound journey that encompasses a wide range of responsibilities from managing daily activities and ensuring in-home and out-of-home safety to providing emotional support and even transportation. Caregivers often face challenges such as communication difficulties, coping with behavioral changes, and the need to maintain their own well-being.
In this episode of The Art of Understanding, we explore the multifaceted role of caregivers supporting individuals with various degrees of cognitive decline. We will discuss practical strategies for creating a supportive environment, effective communication techniques, and the importance of wellness programs and socialization.
EPISODE
8. What Resources Do I Need as a Caregiver?
The transition from being a spouse, a favorite child, compassionate relative or loving friend to the role of caregiver can be life changing. Caring for a loved one experiencing cognitive decline can be both meaningful and challenging. But you don’t have to navigate this journey alone. What resources are available to help? Where can you find support, guidance, and tools to provide the best care possible while also taking care of yourself?
In this episode of The Art of Understanding, we explore the essential resources for caregivers, from medical solutions and programs that improve cognitive health and overall wellness to support networks and practical daily strategies. We speak with healthcare professionals, caregiving experts, and those with firsthand experience to help you access the tools you need to provide compassionate and informed care.
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EPISODE
9. Art as Salvation for Cognitive Decline: A Case Study
Can creativity offer a lifeline for those experiencing cognitive decline? Research and real-life stories suggest that art and other creative expressions can unlock memories, stimulate the brain, bring joy to those navigating cognitive changes and a sense of peace to a caregiver.
In this episode of The Art of Understanding, we explore a powerful case study of John and Maggie that highlights how art serves as a form of salvation for individuals facing cognitive decline and their loved ones that care for them. Through expert insights and personal testimony, we uncover the ways in which creativity improves cognitive power, triggers memories, creates social interaction, and enhances the quality of life for everyone on the journey.
EPISODE
10. Caring for the Caregiver
Caregiving for a loved one with cognitive decline is an act of deep love and devotion. But who cares for the caregiver? The emotional, physical, and mental toll of caregiving can be overwhelming, often leading to burnout, stress, and isolation.
In this episode of The Art of Understanding, we shift the focus to the caregivers themselves. What support systems, resources, and self-care strategies can help caregivers maintain their own well-being while providing compassionate care? We speak with experts in mental health, caregiving advocacy, and those who have walked this journey firsthand to explore how caregivers can find balance, resilience, and support.
“Understanding comes through communication, and through understanding we find the way to peace.
– Ralph C. Smedley ”
