elfinajw Porto Medizine • selected works 2018 – 2020 by Elfina Joewonowati

LUM RICU CUR C I M I N V I TA MG 500

LUM RICU CUR C I M I N V I TA MG 500

LUM RICU CUR C I M I N V I TA MG 500

LUM RICU CUR C I M I N V I TA MG 500

LUM RICU I N R U C CIM V I TA MG 0 5 0

LUM RICU CUR C I M I N V I TA MG 500

LOVE THE

HaP "The pharmacy is built from the curious thinker-tank brain of myself, as an aspiration of coming from a science background. And in science, the pharmacy believes that research is key, thus we implement the mindset to always cherish perspective and open-minded culture. Happi Pills are a metaphor for Colors, Risks, Curiosity and Virtue. It’s propaganda of belief that keeps our medicine improved from time-totime."

Pp(!)

PILLS

/:e-j-w/ (artsy-pharmacist) name. dob. (current) adr.

Elfina Joewonowati • 林菲安

(another) adr.

Golf Estate Bogor Raya, H2/2 Bogor, West Java, Indonesia 16710

make appointments: phone. letter. behance. gram.

Jakarta, 9 Jul 1999 24, Jalan SS 15/8, Ss 15, 47500 Subang Jaya, Selangor, Malaysia

+60163503948 or +6287776168619 elfinajw@gmail.com be.net/elfinajw @finallyfei

Lifespan 2017 – 2020

INTI International College Subang Malaysia BA (Hons) in Graphic Design 3+0 with Sheffield Hallam University, UK

2014 – 2017

SMA Kesatuan Bogor Science Programme, Indonesia

Languages Bahasa Indonesia English Bahasa Melayu Chinese

Native Fluent Moderate Novice

Work(ed) Experience Present 2020

Freelancer ICAD Odyssey: 7TNO8 Vice Organizing Chairperson

Jan > Mar 2020 2019

William-Harald Wong & Associates Sdn Bhd. Graphic Design Intern iChoir Choral Concert: Voce Forte Ep. 7 “Andante” Head of Production Master & Crew

2019

IKEA Damansara, Malaysia “OMBYTE” Showroom Mural Painter Live Group Project

2018

INTI Centre of Art & Design (ICAD): ICAD Design Days (IDD) 2019 Logo Redesign & Key Visual Designer

2018

iChoir Club, INTI International College Subang Head of Production Master / Soprano

2018

International Student Club: “U-Night” International Cultural Festival Bazaar Crew - Indonesia Representative

2018

Restaurant Part-time Crew SS15, Subang Jaya

Achieve(d) 2019

Student Kancils x sCoolers 2019 Merit Kancil, Best Idea-Publication for “Playground”

2019

INTI International College Subang Academic Awards - Excellent

2018

INTI International College Subang Academic Awards - Excellent

Assigne(d) Roles 2019 – Present 2019

Class Representative INTI Partners Appreciation Dinner (IPAD) Connexion @ Bangsar South Student Exhibitor(s) for IDD 2019

2019

INTI Leadership Series 2019: SC Chong (MD, FedEx Express Malaysia) Top 10 Students Across INTI Campuses

2019

“WeCareCare” PPR Lembah Subang 2 Corporate Social Responsibility Fundraiser & Event Organizer

2018

Moways Carpooling App Design Thinking Presenter & Group Project mentored with Havas Media (Ms. Christine Chang)

skills.

soft-injections: > Adobe Illustrator > Adobe Photoshop > Adobe InDesign > Adobe PremierePro > Autodesk Sketchbook > Ms. Office soft-injenctions, lower dose: > Adobe After Effects > Logic Pro X > Blender personal > mediator (infp) > semi-introverted, but a: > listener, observer, resister. > explorative and idea-oriented

“I’m a more illustratical and idea-oriented person that loves to design that’s impactful to the society, personally interested in campaigns, events and digital designs: identity, editorial, and a little bit of motion.” elfinajw

Drug Facts

Vitamin C 500mg

Pg

CreatIve Campaigns ......................

5

ImmunoCare Daily Immune

Illustrative-pills ......................

20

Digestive Enzymes Blend

Editorial & Events ......................

32

Menstruation Painkiller

Logofolio ......................

40

Complete Vegan Spirulina Powder

Side-dicine ...............................

41

If pregnant or breast-feeding, ask a health professional before use.

Store at 20-25ªC (68-77ªF) and protect from excessive moisture.

Drug Facts

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ELFINAJW • PORTO MEDIZINE

The Gut Things Dose: Major Graduation Project, Pt. I

The Gut Things is a campaign dedicated to promote a better gut health and wellbeing, done as my first graduation project.

This project took a long journey especially on research because the topic itself is quite scientific. To name a few parts of the process: collecting data from various resources and methods, storyboarding and video production, collaterals and event construction from scratch.

A brand that holds a campaign as well as the activation event, ‘Digestival’, features board game, gut-friendly recipes to cook, to help raising the knowledge of beneficial gut bacterias for health.

t hin g

s

COMPOSITION

CAMPAIGN STRATEGY The campaign strategy is to expose diverse things that talks about gut health and bring focus in gut bacterias, in a way that’s far from beyond too ‘scientifically boring’.

Creative Campaigns • The Gut Things

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2018 – 2020

Brand Characters The brand has two mascot characters inspired from the oppositing bacterias, Eschericia coli and Lactobacillus. The illustration style is done in a more simple vector design and a contraring color between each other.

Creative Campaigns • The Gut Things

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Storyboarding & Scripting TV Advert 1

1

2

3

4

Creative Campaigns • The Gut Things

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2018 – 2020

Storyboarding & Scripting TV Advert 2

1

2

Creative Campaigns • The Gut Things

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Campaign Awareness Promotion TV Adverts 1&2, Social Media Ads TV Advert 1 reflects on how people neglect their healthy well-being for the sake of professional work, ended up on poor choices of unhealthy food and eating at the wrong time.

Click to view final video advert: https://drive.google.com/file/d/14VreP2EjSb8szKqm nX1sfSgLWdpddDql/view?usp=sharing TV Advert 2 exposes the lack of awareness of prebiotics and probiotics in our daily life, even though we tend to know the term itself.

Click to view final video advert: https://drive.google.com/file/d/1G1lpev_8vhGBiE23h SdnFmQ7SsG1Hn2N/view?usp=sharing

Creative Campaigns • The Gut Things

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2018 – 2020

Brand Activation "Digestival" is a gut-themed festival

by The Gut Things, inspired from music festivals such as Good Vibes, with students aged 9 to 20 years old as the main audience.

The event will be held during World Digestive Health Day.

Creative Campaigns • The Gut Things

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ELFINAJW • PORTO MEDIZINE

Welcome Kit: Map, edu-leaflet and free tote bag

Creative Campaigns • The Gut Things

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2018 – 2020

Grocery Area: Cook-eat Yourself To promote home-made easy cooking of gut-healthy foods, shoppers can take the recipe card while shopping and return it back when finished.

The recipe card also suggests single-portion menu which is a ready meal available at the counter.

Creative Campaigns • The Gut Things

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ELFINAJW • PORTO MEDIZINE

Poop’n Guts: The Board Game of Bactoo’s Poo

Inspired by Game of the Goose, to understand gut health in an easy and fun way, the board game is part of the Digestival event as the mega board game placed in the middle of the site.

Audience can also have the game as downloadable content, packed with set of cards.

Creative Campaigns • The Gut Things

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2018 – 2020

Creative Campaigns • The Gut Things

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ELFINAJW • PORTO MEDIZINE

All Different Movements, But The Same ‘Able’.

Brand: Durex Dose: Competition Brief

(D&AD New Blood Awards

2020), pt. II ‘Slide to Unlock’ is a storytelling and copywriting-based, first D&AD brief that was chosen to complete the competition brief subject and have been submitted to the competition.

VITAMINS IN BRIEF Campaign...........................................................................15mg People with Disability.............................................10.7mg Sex Newbies........................................................................6mg Disabled Fetish.................................................................2mg Rights Todo Sex-Acid.............................................100mg Condom...................................................................................1mg

Click to view the 3-minute Presentation Video submission to D&AD: https://drive.google.com/file/d/1olEQtA7UHPYSU-_feB78nO4sKzKmnIVd/ view?usp=sharing

Creative Campaigns • Durex Slide to Unlock

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2018 – 2020

THE FLOW OF EXPERIENCE

1

2

Celebrities and Pornhub itself will make a fake ad in Pornhub go viral by tweeting them as screenshots.

3

Find the digital signage in the city and start unlocking the stories!

The search of #PornhubDisabledContent will lead audiences to Durex website instead, giving them a live map to show where the real content is located, based on their region.

Creative Campaigns • Durex Slide to Unlock

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ELFINAJW • PORTO MEDIZINE

Instagram ads will be launched once #PornhubDisabledContent makes the people aware of ongoing campaign. The post will link the audience to Durex website.

Creative Campaigns • Durex Slide to Unlock

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2018 – 2020

Rexona Dare2Dance Dose: Advertising Brand: Rexona

Module, Group

Taking D&AD New Blood Awards 2019 brief on Rexona, Dare2Dance is a project to celebrate dance as a medium of self-express, healthier and happier well-being. This project took the courage to execute experimental research and real event on the street. Through this project, Dare2Dance team able to indirectly spread the hype on dancing especially from having Dare2Dance spot that was held oncampus and Bukit Bintang on June, 2019.

https://drive.google.com/file/d/17q9 3vH3lAC4AFAUtMbCxP3yFbD7puO1c/ view?usp=sharing (Final video advert)

Creative Campaigns • Rexona Dare2Dance

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ELFINAJW • PORTO MEDIZINE

Influencers Dare2Dance worked with dancers as influencers and models, featuring Felis (member of Soul Waackers Malaysia), Jason Chin and Zacky (UrbanGroove Dance Network Malaysia).

Creative Campaigns • Rexona Dare2Dance

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2018 – 2020

Dare2Dance Spot This project aimed to bring real impact, thus we created the real event with our Dance Mats, held in INTI campus and Bukit Bintang on June, 2019. Especially in Bukit Bintang, many people engaged and proven the courage of dancing.

Advertisement video Scan here

TEAM MEMBERS Elfina Joewonowati Nicole Janet Jovita Lim Jun Wei Nor Alyssa Idris Jarrod James Nasan

DOSE 200mg

Rexona

150mg 150mg

Event Media Influencers: Felis (SoulWaacker MY) X-act, Jzen (Urbangroove)

Fs

Witness the Journey:

@dare2dance19

fatigue, reduced stamina and stress

Social Media As the ultimate platform, Dare2Dance shares the importance of dancing as well as dance videos from our influencers and infos about the Dare2Dance Spot Event.

Creative Campaigns • Rexona Dare2Dance

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ELFINAJW • PORTO MEDIZINE

Playground Dose: Silent Book/Graphic Design in Context Human trafficking is a hided violence of setting traps, but silence is breakable through any mediums. "Playground" is a fully illustrated children story book created to address this issue. This project was targeted for Silent Book Contest 2019 with the theme "humanitarian issue", but was later submitted and achieved merit for ‘Best Idea - Publications’ at Student Kancil x sCOOLERS 2019. To get into the shoes of better understanding human trafficking, this project undergone in-depth research, including taking part in A21 Walk For Freedom in Malaysia, 2018.

Illustrative Pills • Playground

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2018 – 2020

the Happi pills; Process in a glance

1

3

2

1 Title Playground is a fun place for everyone. That’s what the trafficked victims had been imagining: to achieve an enjoyable life outside. Playground is also surreal, as it takes the people to wander happily where they wander nowhere but running at the same place.

2 Characters The main character "Phi" is a genderless hamster-based animal creature. "Phi" is derived from the word trafficking (tra-phi-king), while its friend Terra the Rabbit took the ‘Tra’ from the same sentence. Hamster and rabbit is generally known for being used as laboratorium testing other than rats.

3 Setting Playground is all about dreamy but gloomy at the same time. The story took place in an ‘outside universe’ where absurd, surreal things might exist until finally the characters opened their eyes to see that they’re in ‘reality’ of cruel human.

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Illustrative Pills • Playground

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2018 – 2020

Illustrative Pills • Playground

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Mamak Lorong Dose: Competition Brief I MAMAK LORONG is a self-proposed brand identity project in regard to a Mamak stall located in SS15, Subang Jaya, Selangor, Malaysia. This project is inspired by the power of the business itself that gained mass popularity and trust for being called ‘Lorong’, ‘JS Mamak Lorong’, or ‘Lorong’ without even having a proper name, branding, and even store building.

This project was aimed to be done for submitting Adobe Design Achievement Awards 2020 and International Busan Design Award 2020.

Illustrative Pills • Mamak Lorong

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2018 – 2020

BRAND MARK

LETTER MARK

The brand mark took the letter ‘O’ like how Lorong, in Bahasa Melayu, defines as an alley. The cup being the narrowed endpoint, represents chill vibe in Lorong, took from the actual Lorong’s plastic cups.

The letter mark combines quirky serif and sans type altogether, referencing Mamak culture of having both typefaces to stand out. Rough, cursive and sharp edges are intended to create a fun, streetfood impression. The type hierarchy is also following the direction of an alley.

VISUAL NARRATION

CRACK, COOK THE EGG

ROTI CANAI

TEH-TARIK

CHIT-CHATTING PEOPLE

Illustrative Pills • Mamak Lorong

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Illustrative Pills • Mamak Lorong

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2018 – 2020

Illustrative Pills • Mamak Lorong

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Tent, toilet sign, and road advertisement.

Illustrative Pills • Mamak Lorong

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2018 – 2020

COLOR SYSTEM BRAND STORY

DI LORONG KITA MAKAN (We eat at Lorong) Everytime the day starts to end, in the middle of nowhere, there’s always a hideous place for everyone to go rendezvous-breaking away the rule of forbidden eating at midnight. Lorong is a place under the shadows but unhidden by the togetherness. A place that sparks a reason to get hungry (again), play (more) games (again), talk more, or without any intention ended up eating.

There is no roof, therefore there is no larangan.

Pantone 548 C #003d49 R: 0 G: 61 B: 73

Pantone 715 C #f48b2e R: 244 G: 139 B: 46

Pantone 663 C #f4f4f4 R: 244 G: 244 B: 244

INSPIRED BY PEACOCK

Dark cyan and cadmium orange color combination was adapted to Mamak lorong, inspired from the constant in Indian culture, as well as associated with the typical Mamak scene in Malaysia.

It is also a resemblance of the flag of India.

Illustrative Pills • Mamak Lorong

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TABLE CALL SYSTEM STICKIES (TCSS) Adapted from the modern table call system in modern Mamak restaurants, Mamak Lorong’s TCSS is made with pride of local Mamak culture. No electricity, just perform mimicry.

Illustrative Pills • Mamak Lorong

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2018 – 2020

MENU will be placed on the wall to keep one of Mamak Lorong’s culture of not having printed menu.

Illustrative Pills • Mamak Lorong

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Hari Kraf Kebangsaan 2020 Dose: Internship Project

In conjunction with Hari Kraf Kebangsaan 2020, Karyaneka hosted the one week event showcasing works from Adiguru (Master Craftsmen), local brand artisans, and other Malaysian crafts with a modern, revamped look through collaborations involving William Harald-Wong (WHW & Associates) as well as Imaya Wong (Kedai Bikin) and other named local artists and architects.

ELFINAJW • PORTO MEDIZINE

Client Karyaneka (Kraftangan Malaysia)

OBJECTIVE In charge of bunting productions and final proofreading copy, onsite decoration and placements, work together with both graphic and interior designers/architects.

Editorial & Events • Hari Kraf Kebangsaan 2020

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2018 – 2020

Adiguru (Master Craftsmen) bunting first drafts & measurements, following brand guideline from Imaya Wong.

Proceeded with option #2.

Editorial & Events • Hari Kraf Kebangsaan 2020

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Readjustment of color for the branding and final adjustment for buntings added multilingual copy (English and BM).

Editorial & Events • Hari Kraf Kebangsaan 2020

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2018 – 2020

Editorial & Events • Hari Kraf Kebangsaan 2020

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Sticks “Human of Habits” Dose: Graphic Design in Context – Everything About One Thing (EAOT) Known as cultural cutlery passed down the generations of Chinese, Japanese, and Korean tradition, chopsticks are seen as a representation of one’s habit, for it’s something that has been carried on ever since youth. This magazine talks all about chopsticks, exposing habits that had made us a unique person today.

https://issuu.com/elfinajw/docs/sticks_ zine_b5 (Full issue)

Editorial & Events • EAOT Sticks

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2018 – 2020

Limited Edition Zine Set STICKS Custom-made Matte Zine Box x4 Chopsticks of Culture x1 STICKS Zine: Human of Habits Editorial & Events • EAOT Sticks

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ELFINAJW โ ข PORTO MEDIZINE

Editorial & Events

ยบ38ยบ

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01.

"SG"

Client: Sri Gombak/SG Properties, Internship Work

02.

ICAD Design Days (IDD)

Client: Assignment Project

05.

Mamak Lorong Client: Assignment Project

Client: INTI Centre of Arts & Design (ICAD)

03.

Voce Forte Ep. 7: Andante Client: iChoir INTI International College Subang

04.

"The Gut Things"

06.

Coach Rick

Client: Rick Chong, Coach, Rhythm Fitness Centre

Logofolio

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2018 – 2020

ect oj

Side-

cine • di

•

Side pr Cover; July-Dec Chinese New Year Calendar Project for Graduation Show Fundraising at Jumpa@Sungei Wang, 2020

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Artist’s Podcast Cover Art 2020

ELFINAJW • PORTO MEDIZINE

Morikrom Critical Poster: Graphic Design Trend 2020 Monochrome Colors, 2019

Often times, I prescribe sounds (not singing it):

https://soundcloud.com/finaahalim/for-my-all https://soundcloud.com/finaahalim/chasser https://soundcloud.com/finaahalim/promenade-sentimentale

Side-dicines

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Thank you for checking up.

Copyright Š 2020 by Elfina Joewonowati Online publication of PORTO MEDIZINE Made in Malaysia Printed copy currently unavailable.

Typefaces: Antikor Mono & Display, The Doctor, Karla, MuseoSans W001-900, Racing Sans One

All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the designer.

MAKE APPOINTMENTS NOW! PHONE +60163503948 LETTERS elfinajw@gmail.com BEHANCE be.net/elfinajw GRAM @finallyfei