CAMPAIGN REPORT 23-24 SEASON
REPORT OVERVIEW
Eleven Sports Media’s campaign reports provide detailed analysis of the level of media exposure received from your club partnership. Our reports are developed using comparable formulas and algorithms employed by some of the world’s biggest sports intelligence and measurement agencies, this includes tracking and measurement tools, that help brands better understand the true power of their partnership.
Each partnership is split into four divisions; association, branding, experiential and activation, ensuring all aspects of your campaign are monitored and evaluated.
ASSOCIATION
Association assets build credibility with both existing customers and future prospective clients, whilst resonating with other local businesses and customers that form part of a clubs tribal fanbase, furthermore creating a positive perception about each partnered business.
BRANDING
Purpose built fan engagement platforms, allow your brand to target the captive stadium audience on matchdays and via social media beyond matchday.
EXPERIENTIAL
Eleven’s experiential services ensure a true connection is built between a partner and the designated club. Enjoy unique opportunities, including partner events and money can’t buy moments, exclusive to partners.
ACTIVATION
Eleven understand that businesses of all levels require a certain level of marketing assistance. Therefore, all partnerships include built-in partner activation services to ensure maximum value is delivered for your brand.
KEY PARTNERSHIP BENEFITS
BRAND AWARENESS
Increase brand visibility and build brand recognition over a sustained period of time.
BRAND ASSOCIATION
Align your brand with the Club to enhance your company profile, increase credibility and legitimise your brand..
TARGETED AUDIENCE
Promote your products and services to a large-scale audience, including thousands of corporates.
BECOME A MARKET LEADER
Differentiate your brand from the competition. Stand out as the number one provider in your sector.
BUILD NEW RELATIONSHIPS
Meet like-minded business owners to share best practice. Build a local business community and win new business.
ONLINE ACTIVATION
Improve your digital footprint and support your current marketing strategy to help build your online presence.
CSR
Strengthen your brand image and business reputation.
PARTNER PACKAGE
INVENTORY BREAKDOWN
PARTNER PITCH-FACING LED
1 minute in-game and 1 minute pre-game (alongside all other partners)
15 second advert
(Displayed 816 x per matchday across 68 displays in the Concourse (36) and Hospitality (32) areas, plus 2 x video walls)
15 second branding
(Displayed 192 x per matchday across 16 displays in the Concourse (10) and Hospitality (6) areas)
1 post per season
(posted on the official LCFC facebook/twitter accounts)
EMAIL EDITORIAL
HOSPITALITY
PARTNER EVENTS
PARTNER CREST ACTIVATION SERVICES
Community Partner sponsored editorial email (1 per season - targeted to LCFC’s UK database)
8 covers to a selected fixture (alongside one other business)
2 per season
(2 covers at each event)
Community Partner crest
(To be used on corporate correspondence only)
Eleven Connect
Partner announcement Partner images
Partner channels Campaign report
ASSOCIATION PARTNER CREST
7,502,250
BRANDING BROADCAST BROADCAST AUDIENCE BROADCASTED FIXTURES BRAND IMPACTS BRAND IMPRESSIONS 7
192
2,331,000
19,584 BRAND
IMPRESSIONS
313,344 BRAND IMPACTS
36,864 BRAND
IMPRESSIONS
4,608
BRAND IMPACTS
TOTAL BRAND IMPRESSIONS
(the amount of times your brand is displayed)
24,384
TOTAL BRAND IMPACTS
(the amount of people that view each impression)
7,852,728
IN-VENUE ANALYTICS
24
749,712
1 AVERAGE ATTENDANCE
HIGHEST ATTENDANCE LEAGUE FIXTURES
32,117
31,238
CUP FIXTURES TOTAL FIXTURES
23 TOTAL ATTENDANCE
DATE POSTED:
ASSOCIATED FIXTURE: 24-08-2023 NON_FIXTURE BASED POST
Fighting to the end. Delivered by @ardemolitionltd
STATZONE POST
STATZONE ANALYTICS
TOTAL CLUB FOLLOWERS
(Total combined followers of the official club Facebook and Twitter channels)
11,700,000
TOTAL REACH
(Total number of followers that viewed your posts)
115,533
TOTAL ENGAGEMENTS
(Total reached followers that engaged with your posts - clicks, likes, comments and shares)
1,348
EXPERIENTIAL
HOSPITALITY
PARTNER EVENTS
MESSAGES TIMES APP USED 401 56 COMMUNITY PARTNER VIEWS PROFILE VIEWS 146 71
81,327
3,538 2,170
ACTIVATION EMAIL EDITORIAL REACH CLICKS UNIQUE CLICKS
SEASON GALLERY
LINKEDIN ANALYTICS
79.9% of followers on the Leicester City Community Partner LinkedIn channel are in senior roles within their organisations.
65.2% of followers on the Leicester City Community Partner LinkedIn channel are based in Eleven’s targeted marketing territory.
PARTNER POST ENGAGEMENT RATE
1,579 8.94%
The average LinkedIn engagement rate on a post in 2024 is 1%-2%. Any engagement rate higher than 5% is considered very high.
PARTNER POSTS
PARTNER POST IMPRESSIONS
PARTNER
CHANNELS 3
MEDIA VALUATION
ASSOCIATION
£9,000 BRANDING
£10,891
EXPERIENTIAL
£4,400 ACTIVATION
£5,250
TOTAL MEDIA VALUATION
£29,541