Jeff Jensen President + CEO jjensen@awlighting.com
Mark Jensen Vice President Energy + Electrical Division mjensen@awlighting.com
Amy Jensen Lighting Design ajensen@awlighting.com
Matthew Jensen Vice President New Construction Divsion mdjensen@awlighting.com
Ben Van Etten Electrical Services bvanetten@awlighting.com
About AWL
At American Wholesale Lighting (AWL), we are more than a lighting provider—we are your partner in transforming spaces and elevating environments. Since the 1980s, AWL has built its legacy on exceptional service, innovation, and sustainability. Our passion lies in delivering complete lighting solutions that inspire brighter futures for our clients and communities.
Our Mission
To provide complete lighting solutions that enhance every environment and deliver lasting value. We illuminate spaces with sustainable designs that elevate aesthetics, safety, and efficiency.
Our Vision
To be the trusted leader in lighting solutions, known for quality, innovation, and service. AWL is the go-to partner for clients seeking effective, sustainable, and aesthetically superior lighting.
Our Purpose
We transform spaces with energy-efficient lighting designs that inspire and leave a lasting impact, driving client success and satisfaction.
Our Values
We are guided by five core values:
• Client-Centric Excellence: Proactively anticipate needs and exceed expectations through tailored solutions and strong partnerships.
• Integrity and Transparency: Build trust through consistent, honest actions and a commitment to delivering on every promise.
• Collaboration and Growth: Support one another to achieve shared success, celebrating wins and fostering mutual development.
• Uncompromising Attention to Detail: Pursue excellence in every project and embrace innovation for superior results.
• Transparency and Sustainability: Lead with energy-efficient practices that empower clients and reduce environmental impact.
Our Services
New Construction Division (NCD)
AWL’s NCD specializes in managing lighting solutions for new builds, offering expert design, efficient procurement, and seamless installation to ensure every project meets energy and aesthetic goals on time and within budget.
Energy and Efficiency Division (EED)
Focused on retrofits and energy upgrades, EED delivers cost-saving, energy-efficient lighting solutions that enhance performance while meeting sustainability and compliance standards.
Maintenance & Services Division (MSD)
This division provides comprehensive, end-toend project management for lighting systems, handling every detail from audits and design to installation and rebate processing, ensuring a stress-free client experience.
Lighting Solutions across industries
Retail
• Large Retail Chains
• Department Stores
Grocery Stores
Malls & Shopping
Centers
Convenience Stores
Specialty Retail
• Auto Dealerships
Warehouses with Retail Space
Multifamily Residential
• Apartment Buildings
Condominiums
• Student Housing
• Senior Living Complexes
• Mixed-Use Developments
Sports & Recreation
• Gyms & Fitness Centers
Stadiums & Arenas
• Sports Complexes
• Indoor & Outdoor
Pools
Golf Courses & Country
Clubs
Transportation
Airports
• Train & Bus Stations
• Shipping Ports
Parking Structures &
Lots
• Car Rental Agencies
Gas Stations
Hospitality & Entertainment
• Hotels & Resorts
Restaurants & Cafés
Event Spaces &
Banquet Halls
Theaters & Cinemas
Amusement Parks
• Casinos
Office & Corporate
Corporate Campuses
• Single Tenant Office Buildings
Multi-Tenant Office Buildings
• Co-Working Spaces
Financial Institutions (banks, insurance offices)
Industrial & Warehouse
• Manufacturing Plants Distribution Centers
• Cold Storage Facilities
• Logistics Hubs
Data Centers
Industrial Warehouses
• Processing Facilities (e.g., food, metal)
Healthcare
• Hospitals
• Outpatient Clinics
Senior Living Communities
• Dental & Medical
Offices
Diagnostic Centers
• Surgery Centers
Education
K-12 Schools
• Higher Education Technical & Trade Schools
• Daycare Centers
Public & Government Facilities
• Municipal Buildings (city halls, public works)
• Police & Fire Stations
• Libraries Prisons
• Courthouses
• Military Bases
Post Offices
Installation
We are a Licensed Electrical Contractor with onstaff electricians and laborers. With a combination of in- house and partner relationships, we cover installations across all 50 states nationwide.
New Construction Division
Start with AWL for Your New Construction Projects
Ensure your project stays on track with highquality, energy-efficient lighting solutions from the beginning. Our experts work closely with you to design and deliver a customized lighting package that fits your project’s unique needs and budget, avoiding costly revisions later.
Fix Budget or Design Issues with AWL
If you’ve been handed a lighting package that’s over budget or doesn't meet your standards, come to AWL. We specialize in value engineering to optimize lighting designs, offering cost-effective alternatives that meet both aesthetic and functional requirements—without compromising quality. Let us get your project back on track, saving you both time and money.
Proven Process
Discovery: We collaborate to understand your project goals, budget, and timeline, ensuring alignment with your vision from the start.
Lighting Design: Working with your specifier team and internal stakeholders, we deliver tailored lighting solutions that balance performance, cost, and maintainability.
Budgeting & Value Engineering: We review product options to propose cost-effective alternatives that maintain design integrity and budget alignment.
Sourcing & Procurement: Leveraging manufacturer relationships, we secure products to meet specifications, including custom solutions if necessary.
Project Management: A dedicated manager oversees procurement, field coordination, and execution for seamless delivery.
Tracking: Weekly shared updates via a live tracking sheet ensure project transparency and mitigate potential delays.
Installation: Our team coordinates closely with field conditions to ensure efficient, highquality installation.
Closeout: We conduct final inspections, verify all requirements, and provide documentation to ensure satisfaction and system performance.
The team at AWL have not only been able to dramatically reduce our material procurement costs, but often provide us with products that are superior to those specified and available in a much shorter lead time."
- John, MEPC Preconstruction and Design
Energy & Electrical Division
Why Consider an EnergyEfficient Lighting Retrofit?
Energy Savings: Upgrading to LEDs can cut energy use by 50-75%, offering quick ROI through reduced energy bills and maintenance costs, with many projects paying off in a few years.
Rebates & Incentives: Offset installation costs through local and national rebate programs.
Improved Lighting: Modern systems enhance visibility, safety, productivity, and aesthetics.
Regulatory Compliance: Ensure adherence to energy efficiency laws, avoiding fines and future upgrades.
Environmental Impact: Reduce your carbon footprint and highlight your commitment to sustainability, boosting your reputation.
Increased Property Value: Energy-efficient upgrades can enhance property value.
Proven Process
Site Surveys & Energy Analysis: Our experts conduct detailed site surveys and energy audits nationwide, identifying opportunities to reduce costs and boost efficiency.
Product Specification & Design: We deliver energy-efficient, low-maintenance lighting systems tailored to customer needs, ensuring top-quality functionality and aesthetics. Products are chosen with supply chain timelines in mind to keep projects on track.
Managing Distribution: We handle logistics end-to-end, from inventory tracking to shipping coordination, ensuring timely delivery. Strong distributor relationships help prevent delays and ensure seamless installations.
Rebates & Incentive Processing: Our NET Zero proposals integrate rebates upfront, reducing out-of-pocket costs and maximizing ROI.
Installation: Project managers oversee design, scheduling, permits, materials, and crew supervision, ensuring eco-friendly material disposal and seamless execution.
Closeout: We perform final inspections, validate performance, and provide documentation, ensuring a fully operational energy-efficient system.
“AWLighting has been an exceptional partner in helping us upgrade to LED lighting across multiple sites nationwide. Their turnkey solutions made the process seamless, and their team delivered reliable service and quality results every step of the way. We truly value their expertise and partnership.”
- James Taylor, Energy Manager, BNSF Railway
Maintenance & Service Division
Services
Post-Construction
After the initial construction is complete, we provide a number of ongoing services, including expeditious handling of any defective or damaged products. We also provide Return Goods Authorizations and coordinate material returns when necessary and handle warranty claims during the manufacturer’s warranty period.
Planned Maintenance
We can design and implement a complete programmed maintenance solution to meet the needs of all of your sites, ensuring their lighting systems are operable and functioning at the proper capacity. We will repair and replace it based on a predetermined arrival schedule, allowing us to keep outages and site issues to an absolute minimum. Specifically, until we can do a formal retrofit.
Product Troubleshooting
We can assess and determine any issues which may be present to prevent unwanted failures and operational interruptions at the wrong time. Keeping your field service reliable and consistent is key to your facilities always in the best of operating conditions.
Product Warranty Support
We can operate as a manufacturer's field support for labor for defective materials at your sites. Whether for follow-up to our turnkey retrofit or simply to fix products whether we provided them or not. Providing a single call for maintenance and repair is critical to an effective MRO system.
On-Call
On-Call Fast, reliable solutions for all your lighting needs, including troubleshooting and repairing outages, flickering lights, and damaged fixtures. Our experienced technicians are ready to respond quickly, ensuring your lighting systems remain operational, efficient, and safe. This flexible, on-demand service is ideal for businesses seeking prompt support to minimize downtime and maintain a well-lit, professional environment without the need for long-term commitments
If I could describe AWL in one word, it would be ‘awesome.’ They’re seamless, easy to work with, and just great people."
-
Senior Manager of Construction, Vuori
Project Spotlights
At American Wholesale Lighting, our commitment to energy efficiency, innovative solutions, and superior customer service shines through in every project we undertake. From large-scale retrofits to tailored lighting designs, our work transforms spaces while delivering measurable savings and environmental benefits. Explore these standout projects to see how we bring light, efficiency, and excellence together to meet the unique needs of our clients.
Project
Spotlight:
BNSF Railway
BNSF Railway partnered with AWL to retrofit 52 sites across 15 states, improving safety, reducing energy costs, and supporting sustainability. AWL provided a turnkey LED conversion, ensuring brighter, energy-efficient lighting without disrupting operations. Using photometric designs, 10-year warranty fixtures, and real-time project tracking, AWL delivered a seamless upgrade. The results: 30 million kWh saved annually, $4 million in energy cost reductions, and $2 million in rebates secured. Since 2018, AWL has provided over $20 million in lighting solutions for BNSF, reinforcing its expertise in largescale projects.
Project Spotlight:
Pleasanton Library Lighting Retrofit
The City of Pleasanton Library Lighting Improvement Project showcases how thoughtful upgrades can deliver significant energy savings, enhanced lighting quality, and long-term operational efficiency. By replacing outdated fixtures with modern, energy-efficient LED lighting and implementing advanced controls, the project achieved a 54% reduction in energy costs while transforming the library into a brighter, more welcoming space for patrons. Completed on time and within budget, this $1.2 million project aligns with the City’s commitment to sustainability under its Climate Action Plan (CAP 2.0) and ONE Pleasanton Strategic Plan
Project
Spotlight:
Fortune 500 National Retail Chain
AWL completed an LED retrofit across 1,650 stores for a Fortune 500 national retail chain. The project involved replacing 2.7 million fluorescent tubes with energy-efficient LEDs, resulting in annual savings of $12.8 million and a reduction of 127 million kWh in energy consumption. Additionally, AWL secured $10.5 million in rebates, further enhancing the project’s cost efficiency and environmental impact.
Project Spotlight:
National Fitness Center Chain
AWL successfully executed an LED retrofit for 100+ locations of a national fitness center chain. The project included the complete replacement and/or retrofit of existing fluorescent and metal halide fixtures, addressing overhead and specialty lighting needs. Each location achieved average savings of $30,000 per year, per store and reduced energy consumption by 240,000 kWh annually. AWL also secured an average of $20,000 for each location in rebates, providing a rapid return on investment while improving lighting quality across all locations.
Project Spotlight:
Senior Living National Chain
American Wholesale Lighting (AWL) completed an extensive LED retrofit for a national senior living chain, upgrading lighting systems across 200+ locations. The project involved replacing outdated fluorescent and metal halide fixtures with energy-efficient LED solutions, significantly improving lighting quality and safety for residents and staff. This large-scale retrofit delivered impressive results, achieving $6 million in annual savings, reducing energy consumption by 48 million kWh per year, and securing $4 million in rebates. AWL’s expertise ensured a seamless transition to modern lighting systems that enhance the living environment while meeting the chain’s energy efficiency and cost-saving goals.
The AWL DIFFERENCE
Lighting is What We Do
At AWL, lighting is our expertise. We’re not just distributors or contractors—we’re specialists in lighting science, delivering tailored, energy-efficient solutions that elevate spaces across industries.
Turnkey Solutions, Seamless Results
From site surveys and design to procurement, installation, and rebates, AWL provides end-to-end project management. Our turnkey approach ensures smooth, worry-free execution from start to finish.
Expertise that Drives a
With over 35 years of experience, AWL applies scientific principles to improve productivity, sales, and well-being. Whether it’s circadian lighting for senior living or retail designs that drive sales, we deliver impactful solutions.
National Reach, Local Expertise
Combining nationwide resources with local insights, AWL ensures every project benefits from regional knowledge while meeting the highest quality standards.
Efficient, Cost-Effective Solutions
Through direct manufacturer partnerships, we offer competitive pricing without middleman markups, maximizing value for our clients.
