Lorena Delgado - Brand Portfolio

AIUTO

AI ASSISTANCE PLATFORM | 2024

Primary Blue

HEX #0039ff

Suppor ting Blue

HEX # 7fffff

Black

HEX # 000000

White

HEX # ffffff P RI

N T

Primary Blue HEX #2010ab

Suppor ting Blue

HEX # 00bdde

P RI N T

TY P E F ACE S HIERA R C H Y

Logo + Header

F U T U RA S TD BOL D

100 P T K ER N I N G

Subhead RO B O T O B OLD | U PPER CA S E

100P T KER N I NG

Roboto Regular body

HEADE R

S UB HEA D

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A PP S T OR E

ai·uto

Urbanist

ExtraBold

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BODY BUT TON

Questrial

Regular

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Questrial

Regular

Urbanist

Semibold

BODY Questrial

Regular

LOREM IPSUM

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THINK TANK / TECH COMPANY | 2024

#32067c #c8abf9 #78f9ff

gradient

highlights / accent

Helvetica Neue

Bold

Lorem ipsum.

Consectetuer adipiscing elit.

Helvetica Neue

Regular

Helvetica Neue

Light

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LITEFORGE

AI CODING PLATFORM | 2024

_ primary HEX #00ffff _ secondary HEX #ff63e6 _ white HEX #ffffff

_ header

Monoglyphic | Bold

_ subhead

Source Code Pro | Medium

_ body

Hamlin | Regular

[Header]

Subhead

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FUSION HOME LOANS

MORTGAGE LENDING COMPANY | 2024

B U SI N E S S

C A R D S

R A C K C A R D S

B R A N D E D B A NN E R S

S O C I A L M E D I A P O S T S

O FFI C E S I G N A G E

SUPREME LENDING | SE DIVISION

MORTGAGE LENDING COMPANY | REBRAND | 2023

SUPREME + THE S.E. DIVISION IS:

REMARKABLE, UNPARALLELED, PREMIER, PREVAILING, DOMINANT, EXCEPTIONAL.

... & THIS SHOULD REFLECT GRAPHICALLY.

LOAN OFFICERS ARE KIND, YOUNG, VIBRANT, RELIABLE, HELPFUL, KNOWLEDGEABLE, RESPONSIVE, CARING.

The friendly local neighbborhood professional who doesn’t hesitate on providing quality advice, without the industry lingo.

PRIMARY TYPEFACES & HYERARCHY

HEADER

SUBHEAD

BODY

MONTSERRAT EXTRABOLD | ALL CAPS | TRACKING 40PT

OSWALD LIGHT | ALL CAPS | TRACKING 60PT

Montserrat Light

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER ADIPISCING.

LOREM IPSUM DOLOR SIT AMET.

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HIGHLIGHTS

RED HEX: #DF1F27

LOGO TYPEFACE

BANK GOTHIC MEDIUM BT

USED TO CREATE GRAPHIC ELEMENTS FOR SOCIAL MEDIA / VIDEO.

BRAND COLORS

PRIMARY: HEX: #214080

PRIMARY: HEX: #DF1F27

SUPPORTING HEX: #BDC3C2

TRUE BLACK HEX: #0A0B0B

IMAGE SELECTION

▪ LIFESTYLE

▪ ACTION / BTS

▪ NON STAGED

▪ MOMENTS NOT HOMES, BUT PEOPLE LIVING LIFE WITHIN THEIR HOUSEHOLDS

SAMPLES | STATIONARY

LOREM IPSUM

LOREM IPSUM

DOLOR SIT AMET, CONSECTETUER

DOLOR SIT AMET, CONSECTETUER

ADIPISCING ELIT

ADIPISCING ELIT

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. DID YOU KNOW

TITLE | NMLS # 123456

SAMPLES | FLYER

SAMPLES | RACK CARD